A data profile of the people who buy, follow and care about Walking in Ireland — modelled from more than twelve digital signal sources. Walking has an estimated audience of 775,015 people in Ireland.
Walking has an estimated audience of 775,015 people in Ireland. 63.4% are female, 36.6% are male, average age 43.1. Top brand affinities: Aer Lingus, SuperValu (United States), Allied Irish Banks, Shane Lowry, Ticketmaster.
Top brand affinities include Aer Lingus, SuperValu (United States), Allied Irish Banks, with strongest over-indexing on Aer Lingus (1.55× the country average).
Demographically, the Walking audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Walking fan in Ireland is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for Aer Lingus.
The key figures that characterise the Walking profile in Ireland.
63.4% are female, 36.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 43.1 |
| Estimated audience size | 775,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Walking audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.5% |
| United Kingdom | 10.6% |
| Italy | 5.5% |
The strongest cross-interests of the Walking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RTÉ Radio 1 | Music & Radio | 1.94× | ||
| 02 | RTÉ Sport | Sports | 1.83× | ||
| 03 | Irish language | Politics & Society | 1.77× | ||
| 04 | Shane Lowry | Sports | 1.70× | ||
| 05 | SuperValu (United States) | Shopping | 1.67× | ||
| 06 | Arnotts (Ireland) | Shopping | 1.67× | ||
| 07 | Nature | Home & Garden | 1.63× | ||
| 08 | Western Europe | Travel & Leisure | 1.63× | ||
| 09 | Northern Europe | Politics & Society | 1.62× | ||
| 10 | Happiness | Health | 1.58× | ||
| 11 | History | Literature | 1.58× | ||
| 12 | Racing Post | Sports | 1.57× | ||
| 13 | Golf | Sports | 1.57× | ||
| 14 | Aer Lingus | Travel & Leisure | 1.55× | ||
| 15 | Medicine | Business & Career | 1.55× | ||
| 16 | Employment | Business & Career | 1.53× | ||
| 17 | Ticketmaster | Travel & Leisure | 1.52× | ||
| 18 | Allied Irish Banks | Business & Career | 1.51× | ||
| 19 | Bank of Ireland | Business & Career | 1.51× | ||
| 20 | Health care | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.66× | |
| Social Media Usage | JOY | 1.11× | |
| Convenience Orientation | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Travelling | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Walking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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