A data profile of the people who buy, follow and care about Employment in Ireland — modelled from more than twelve digital signal sources. Employment has an estimated audience of 1,477,918 people in Ireland.
Employment has an estimated audience of 1,477,918 people in Ireland. 57.4% are female, 42.6% are male, average age 42.4. Top brand affinities: Walking, Apprenticeship, Crossword, Hot tub, Groupon.
Top brand affinities include Walking, Apprenticeship, Crossword, with strongest over-indexing on Walking (1.53× the country average).
Demographically, the Employment audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Mindfulness.
The typical Employment fan in Ireland is more female, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Walking.
The key figures that characterise the Employment profile in Ireland.
57.4% are female, 42.6% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 42.4 |
| Estimated audience size | 1,477,918 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Employment audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
The strongest cross-interests of the Employment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apprenticeship | Business & Career | 1.69× | ||
| 02 | Coursera | Business & Career | 1.64× | ||
| 03 | Crossword | Games | 1.62× | ||
| 04 | Cupra Kiro | Sports | 1.61× | ||
| 05 | Criminal Minds | Movies & TV | 1.59× | ||
| 06 | Kia Cee'd | Cars & Mobility | 1.58× | ||
| 07 | Groupon | Internet & Social Media | 1.55× | ||
| 08 | Slovenia | Travel & Leisure | 1.55× | ||
| 09 | PC World (retailer) | Technology & Electronics | 1.55× | ||
| 10 | Ford Kuga | Cars & Mobility | 1.55× | ||
| 11 | Morrisons | Food & Beverages | 1.55× | ||
| 12 | Kärcher | Home & Garden | 1.55× | ||
| 13 | Apple cider vinegar | Food & Beverages | 1.54× | ||
| 14 | My Little Pony | Kids & Family | 1.54× | ||
| 15 | Walking | Sports | 1.53× | ||
| 16 | Nigella Lawson | Food & Beverages | 1.53× | ||
| 17 | Hot tub | Home & Garden | 1.52× | ||
| 18 | Collagen | Beauty & Wellness | 1.52× | ||
| 19 | Steve Jobs | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.29× | |
| Mindfulness | BALANCE | 1.21× | |
| Community Orientation | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.90× | |
| Creativity | OPEN | 0.90× | |
| Sustainability | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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