A data profile of the people who buy, follow and care about Employment in Austria — modelled from more than twelve digital signal sources. Employment has an estimated audience of 1,837,054 people in Austria.
Employment has an estimated audience of 1,837,054 people in Austria. 52.4% are female, 47.6% are male, average age 42.1. Top brand affinities: Kronen Zeitung, Job interview, WhatsApp, Politics, Austrian Airlines.
Top brand affinities include Kronen Zeitung, Job interview, WhatsApp, with strongest over-indexing on Kronen Zeitung (1.54× the country average).
Demographically, the Employment audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Mindfulness.
The typical Employment fan in Austria is balanced, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Employment profile in Austria.
52.4% are female, 47.6% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 42.1 |
| Estimated audience size | 1,837,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Employment audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
The strongest cross-interests of the Employment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Job interview | Business & Career | 5.01× | ||
| 02 | TripAdvisor | Travel & Leisure | 2.38× | ||
| 03 | Lodging | Travel & Leisure | 2.20× | ||
| 04 | Politics | Politics & Society | 2.10× | ||
| 05 | Hobby | Home & Garden | 1.87× | ||
| 06 | Internet & Social Media | 1.78× | |||
| 07 | Austrian Airlines | Travel & Leisure | 1.77× | ||
| 08 | Wikipedia | Internet & Social Media | 1.77× | ||
| 09 | Toys | Games | 1.76× | ||
| 10 | Lindsey Vonn | Sports | 1.74× | ||
| 11 | Hornbach | Shopping | 1.72× | ||
| 12 | Automobiles | Cars & Mobility | 1.63× | ||
| 13 | Mobile phones | Technology & Electronics | 1.60× | ||
| 14 | Spas | Beauty & Wellness | 1.57× | ||
| 15 | Happiness | Health | 1.57× | ||
| 16 | Hungary | Travel & Leisure | 1.56× | ||
| 17 | Kronen Zeitung | News | 1.54× | ||
| 18 | Vacations | Travel & Leisure | 1.53× | ||
| 19 | Hair products | Beauty & Wellness | 1.53× | ||
| 20 | Education | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.17× | |
| Mindfulness | BALANCE | 1.32× | |
| Travelling | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Urban Lifestyle | OPEN | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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