Employment Audience in Mexico
Employment has an estimated audience of 7,099,397 people in Mexico. 50.4% are female, 49.6% are male, average age 35.2. Top brand affinities: Catholic Church, Banana, MSN, Travel agency, Sarcasm.
Top brand affinities include Catholic Church, Banana, MSN, with strongest over-indexing on Catholic Church (2.95× the country average). Demographically, the Employment audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Employment fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 35.2 |
| Estimated audience size | 7,099,397 |
Audience persona
The typical Employment fan in Mexico is balanced, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.95× | Politics & Society |
| Banana | 3.25× | Food & Beverages |
| MSN | 2.97× | News |
| Travel agency | 3.34× | Travel & Leisure |
| Sarcasm | 2.93× | Politics & Society |
| El País | 3.12× | News |
| Game consoles | 2.17× | Technology & Electronics |
| Broadcasting of sports events | 3.98× | Movies & TV |
| Pedro Pascal | 2.62× | Movies & TV |
| Immigration | 5.62× | Politics & Society |
| Dentistry | 2.86× | Business & Career |
| Radio | 1.89× | Technology & Electronics |
| Freeware | 2.55× | Technology & Electronics |
| Sexology | 3.12× | Kids & Family |
| Multi-level marketing | 3.86× | Business & Career |
| Orange (fruit) | 4.33× | Food & Beverages |
| Breastfeeding | 3.14× | Kids & Family |
| Office 365 | 2.5× | Technology & Electronics |
| Machu Picchu | 3.24× | Travel & Leisure |
| 1.58× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.57 |
| Travelling | THRILL | 1.55 |
| Urban Lifestyle | OPEN | 1.3 |
| Risk Appetite | THRILL | 1.22 |
| Need for Security | CONSERVATISM | 1.18 |
| Luxury Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
See Employment audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.