A data profile of the people who buy, follow and care about Employment in Mexico — modelled from more than twelve digital signal sources. Employment has an estimated audience of 7,099,397 people in Mexico.
Employment has an estimated audience of 7,099,397 people in Mexico. 50.4% are female, 49.6% are male, average age 35.2. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (440.24× the country average).
Demographically, the Employment audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Employment fan in Mexico is balanced, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Employment profile in Mexico.
50.4% are female, 49.6% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 35.2 |
| Estimated audience size | 7,099,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 10% |
of the worldwide Employment audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
The strongest cross-interests of the Employment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 520.37× | ||
| 02 | Costa Rica | Travel & Leisure | 440.24× | ||
| 03 | Shopping and fashion | Shopping | 208.62× | ||
| 04 | Game consoles | Technology & Electronics | 146.89× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 114.20× | ||
| 06 | Catholic Church | Politics & Society | 111.76× | ||
| 07 | Valentine's Day | Kids & Family | 106.15× | ||
| 08 | Broadcasting of sports events | Movies & TV | 81.96× | ||
| 09 | Travel agency | Travel & Leisure | 80.89× | ||
| 10 | Sarcasm | Politics & Society | 73.44× | ||
| 11 | Mobile game | Games | 63.42× | ||
| 12 | Banana | Food & Beverages | 61.73× | ||
| 13 | El País | News | 60.67× | ||
| 14 | Immigration | Politics & Society | 59.61× | ||
| 15 | Orange (fruit) | Food & Beverages | 54.28× | ||
| 16 | Dentistry | Business & Career | 52.16× | ||
| 17 | Multi-level marketing | Business & Career | 44.70× | ||
| 18 | Sexology | Kids & Family | 37.25× | ||
| 19 | Breastfeeding | Kids & Family | 36.19× | ||
| 20 | Freeware | Technology & Electronics | 28.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 23.14× | |
| Travelling | THRILL | 21.11× | |
| Urban Lifestyle | OPEN | 4.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Creativity | OPEN | 0.94× | |
| Tradition | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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