Employment Audience in United States

Employment logo

Employment has an estimated audience of 85,643,226 people in United States. 53.6% are female, 46.4% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Kendra Scott, Jeep Wagoneer, Jesse Plemons, Noodle (Gorillaz).

The average Employment fan in United States is 42.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Kendra Scott, Jeep Wagoneer, with strongest over-indexing on Israel (2.24× the country average). Demographically, the Employment audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Employment fans

Demographic split for Employment audience in United States
MetricValue
Female53.6%
Male46.4%
Average age42.9
Estimated audience size85,643,226

Audience persona

The typical Employment fan in United States is balanced, around 42.9 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Employment in United States
RegionReachAffinity
California10,679,8091.13×
Texas9,892,7571.34×
Florida6,883,0501.19×
New York5,683,0771.19×
Georgia3,132,5091.19×
Pennsylvania3,085,3781.07×
Illinois2,893,8971.01×
North Carolina2,862,3431.11×
New Jersey2,622,5831.2×
Ohio2,470,6310.94×
Virginia2,295,6891.1×
Michigan2,062,1880.92×
Washington1,835,6221.07×
Maryland1,810,0871.23×
Massachusetts1,755,6251.04×
Tennessee1,718,3721×
Arizona1,658,2240.95×
Indiana1,539,1490.98×
South Carolina1,402,7721.09×
Alabama1,318,2821.1×
Missouri1,305,7780.95×
Colorado1,214,9330.9×
Louisiana1,196,1341.08×
Wisconsin1,123,4590.87×
Kentucky1,107,7131.03×
Minnesota1,099,6020.9×
Oregon1,026,2901.05×
Oklahoma1,020,3581.07×
Nevada927,6091.12×
Connecticut923,3461.07×
Mississippi866,3701.23×
Arkansas780,4261.11×
Utah680,1080.89×
Kansas651,3970.97×
Iowa650,5390.92×
New Mexico416,2830.97×
Idaho371,2610.86×
Nebraska370,9760.86×
West Virginia324,2960.81×
Maine320,5651.04×
Hawaii320,3660.87×
Washington, District of Columbia311,9621.21×
Rhode Island287,1801.05×
New Hampshire254,3960.75×
Delaware208,1170.88×
Montana199,0260.84×
South Dakota149,7180.76×
North Dakota148,5620.84×
Alaska131,8870.72×
Vermont107,7690.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Employment audience
BrandAffinityCategory
Israel2.24×Travel & Leisure
Kendra Scott1.78×Fashion & Accessoires
Jeep Wagoneer2.9×Cars & Mobility
Jesse Plemons1.69×Movies & TV
Noodle (Gorillaz)1.67×Music & Radio
Keene, New Hampshire9.2×Travel & Leisure
Cam Ward1.78×Sports
John Havlicek7.11×Sports
Nebraska Cornhuskers football1.53×Sports
Riedel (glass manufacturer)9.96×Home & Garden
REC TEC Grills6.86×Sports
Home staging1.83×Home & Garden
Hocus Pocus1.6×Movies & TV
Kento Yamazaki3.61×Movies & TV
Charlamagne Tha God2.92×Movies & TV
Jeep Grand Cherokee (WJ)1.82×Cars & Mobility
Kodiak, Alaska2.39×Travel & Leisure
Keeper (password manager)1.66×Technology & Electronics
Hayward, California2.8×Travel & Leisure
Personality1.5×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Employment audience
TraitClusterScore
Risk AppetiteTHRILL2.38
Luxury OrientationPREMIUM2.04
Healthy LifestyleBALANCE1.1
Family OrientationCONSERVATISM1.1
Urban LifestyleOPEN1.05
ExtroversionTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Employment
CountryShare
United States23.1%
United Kingdom5.0%
India4.6%

See Employment audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Employment have in United States?

Employment has an estimated audience of 85,643,226 people in United States, concentrated in California and Texas.

What is the gender split and age of Employment fans?

53.6% of Employment fans are female, 46.4% are male, with an average age of 42.9 years.

Which brands do Employment fans like most?

Employment fans show strongest brand affinity for Israel (2.24×), Kendra Scott (1.78×), and Jeep Wagoneer (2.9×) over the country average.

Where do Employment fans live in United States?

Employment fans in United States are most concentrated in California (reach 10,679,809), Texas (reach 9,892,757), and Florida (reach 6,883,050). These three regions account for the largest share of the active audience.

What other brands do Employment fans also like?

Beyond Employment itself, the audience over-indexes on Kendra Scott (1.78×), Jeep Wagoneer (2.9×), Jesse Plemons (1.69×), and Noodle (Gorillaz) (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.