Employment Audience in Italy

Employment has an estimated audience of 14,582,246 people in Italy. 54.5% are female, 45.5% are male, average age 44.9. Top brand affinities: Instant messaging, Dentistry, General practitioner, Slovenia, Doctor of Medicine.

Top brand affinities include Instant messaging, Dentistry, General practitioner, with strongest over-indexing on Instant messaging (3.07× the country average). Demographically, the Employment audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Travelling, Community Orientation.

Category: Business & Career · Type: Topic

Demographics of Employment fans

Demographic split for Employment audience in Italy
MetricValue
Female54.5%
Male45.5%
Average age44.9
Estimated audience size14,582,246

Audience persona

The typical Employment fan in Italy is balanced, around 44.9 years old, with strong Travelling tendencies and a notable affinity for Instant messaging.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Employment audience
BrandAffinityCategory
Instant messaging3.07×Internet & Social Media
Dentistry4.39×Business & Career
General practitioner4.18×Health
Slovenia2.54×Travel & Leisure
Doctor of Medicine3.67×Business & Career
Expert (company)2.85×Shopping
Meat1.75×Food & Beverages
Voucher2.49×Shopping
Canada2.01×Travel & Leisure
Weather2.57×Home & Garden
Google Maps1.65×Internet & Social Media
Tattoos1.52×Fashion & Accessoires
La Dolce Vita5.08×Movies & TV
Wikipedia1.8×Internet & Social Media
Self-employment2.59×Business & Career
Germany2.45×Travel & Leisure
Enoteca2.62×Food & Beverages
Rose2.94×Home & Garden
Library2.58×Literature
Ischia2.89×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Employment audience
TraitClusterScore
TravellingTHRILL1.33
Community OrientationOPEN1.29
Career OrientationPOWER1.23
DIY MentalityTHRILL1.19
LGBTQ+ IdentityOPEN1.18
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Employment
CountryShare
United States23.1%
United Kingdom5.0%
India4.6%

See Employment audiences in other countries

More Business & Career audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.