Employment Audience in France
Employment has an estimated audience of 10,168,561 people in France. 54.1% are female, 45.9% are male, average age 43.6. Top brand affinities: Orange, Google News, Crédit Mutuel, Lodging, Real property.
Top brand affinities include Orange, Google News, Crédit Mutuel, with strongest over-indexing on Orange (2.74× the country average). Demographically, the Employment audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Mindfulness, Extroversion.
Category: Business & Career · Type: Topic
Demographics of Employment fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 43.6 |
| Estimated audience size | 10,168,561 |
Audience persona
The typical Employment fan in France is balanced, around 43.6 years old, with strong Mindfulness tendencies and a notable affinity for Orange.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Orange | 2.74× | Technology & Electronics |
| Google News | 2.54× | News |
| Crédit Mutuel | 2.52× | Business & Career |
| Lodging | 3.37× | Travel & Leisure |
| Real property | 2.42× | Home & Garden |
| Voici | 2.74× | News |
| Happiness | 2.09× | Health |
| Anthropology | 2.86× | Business & Career |
| Fnac | 2.21× | Shopping |
| TikTok | 1.59× | Internet & Social Media |
| Free Mobile | 2.34× | Technology & Electronics |
| Western Union | 3.37× | Business & Career |
| Conforama | 1.9× | Home & Garden |
| Foot Mercato | 2.19× | Sports |
| 1.94× | Internet & Social Media | |
| France Info | 2.11× | Movies & TV |
| Hairstyle | 1.95× | Beauty & Wellness |
| Improvisation | 4.45× | Music & Radio |
| Germany | 2.1× | Travel & Leisure |
| RC Lens | 2.29× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.52 |
| Extroversion | THRILL | 1.32 |
| Career Orientation | POWER | 1.29 |
| Travelling | THRILL | 1.17 |
| Social Media Usage | JOY | 1.15 |
| Convenience Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
See Employment audiences in other countries
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.