A data profile of the people who buy, follow and care about Employment in Spain — modelled from more than twelve digital signal sources. Employment has an estimated audience of 10,694,125 people in Spain.
Employment has an estimated audience of 10,694,125 people in Spain. 59.7% are female, 40.3% are male, average age 45.5. Top brand affinities: WhatsApp, Iberia (airline), IBEX 35, Refrigerator, Kitchen.
Top brand affinities include WhatsApp, Iberia (airline), IBEX 35, with strongest over-indexing on WhatsApp (2.14× the country average).
Demographically, the Employment audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Employment fan in Spain is more female, around 45.5 years old, with strong Career Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Employment profile in Spain.
59.7% are female, 40.3% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 45.5 |
| Estimated audience size | 10,694,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Employment audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
The strongest cross-interests of the Employment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.44× | ||
| 02 | Refrigerator | Home & Garden | 2.76× | ||
| 03 | Mango | Shopping | 2.19× | ||
| 04 | Internet & Social Media | 2.14× | |||
| 05 | Lodging | Travel & Leisure | 2.10× | ||
| 06 | Wikipedia | Internet & Social Media | 2.02× | ||
| 07 | Travel website | Travel & Leisure | 1.99× | ||
| 08 | Iberia (airline) | Travel & Leisure | 1.96× | ||
| 09 | Charity and causes | Business & Career | 1.94× | ||
| 10 | Distilled beverage | Food & Beverages | 1.92× | ||
| 11 | IBEX 35 | Business & Career | 1.83× | ||
| 12 | Caixabank | Business & Career | 1.77× | ||
| 13 | TripAdvisor | Travel & Leisure | 1.72× | ||
| 14 | Instant messaging | Internet & Social Media | 1.71× | ||
| 15 | Aldi | Shopping | 1.61× | ||
| 16 | Bankinter | Business & Career | 1.58× | ||
| 17 | Loterías y Apuestas del Estado | Games | 1.56× | ||
| 18 | Banco Sabadell | Business & Career | 1.56× | ||
| 19 | Kitchen | Home & Garden | 1.55× | ||
| 20 | Happiness | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.75× | |
| Community Orientation | OPEN | 1.53× | |
| Travelling | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.89× | |
| Design Affinity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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