Employment Audience in Spain
Employment has an estimated audience of 10,694,125 people in Spain. 59.7% are female, 40.3% are male, average age 45.5. Top brand affinities: Singer-songwriter, Sports nutrition, MSN, Aldi, TripAdvisor.
Top brand affinities include Singer-songwriter, Sports nutrition, MSN, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Employment audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Career Orientation, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Employment fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 45.5 |
| Estimated audience size | 10,694,125 |
Audience persona
The typical Employment fan in Spain is more female, around 45.5 years old, with strong Career Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| MSN | 3.44× | News |
| Aldi | 2.88× | Shopping |
| TripAdvisor | 3.39× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Oncology | 5.64× | Health |
| 1.76× | Internet & Social Media | |
| Dentistry | 3.65× | Business & Career |
| Liam Neeson | 4.75× | Movies & TV |
| Movistar | 1.84× | Technology & Electronics |
| Orange | 2.51× | Technology & Electronics |
| Lunch | 2.69× | Food & Beverages |
| Livemusic | 2.56× | Music & Radio |
| CAC 40 | 2.09× | Business & Career |
| Logitravel | 3.3× | Travel & Leisure |
| Stradivarius | 1.76× | Shopping |
| Kundalini yoga | 3.73× | Health |
| Conforama | 2.24× | Home & Garden |
| Public administration | 3.67× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.25 |
| Need for Security | CONSERVATISM | 1.16 |
| Community Orientation | OPEN | 1.13 |
| Family Orientation | CONSERVATISM | 1.12 |
| Travelling | THRILL | 1.11 |
| Mindfulness | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
See Employment audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.