Employment Audience in Brazil
Employment has an estimated audience of 15,302,286 people in Brazil. 60.2% are female, 39.8% are male, average age 40.3. Top brand affinities: Nature, WhatsApp, Preta Gil, Lodging, Kitchen.
Top brand affinities include Nature, WhatsApp, Preta Gil, with strongest over-indexing on Nature (1.81× the country average). Demographically, the Employment audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
Category: Business & Career · Type: Topic
Demographics of Employment fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 40.3 |
| Estimated audience size | 15,302,286 |
Audience persona
The typical Employment fan in Brazil is more female, around 40.3 years old, with strong Mindfulness tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.81× | Home & Garden |
| 1.6× | Internet & Social Media | |
| Preta Gil | 1.64× | Music & Radio |
| Lodging | 3.09× | Travel & Leisure |
| Kitchen | 1.56× | Home & Garden |
| Sport Club do Recife | 1.97× | Sports |
| 1.71× | Technology & Electronics | |
| Localiza | 2.02× | Cars & Mobility |
| University | 1.77× | Business & Career |
| mulheres | 1.99× | Movies & TV |
| Fast food | 1.63× | Food & Beverages |
| Electrolux | 2.04× | Home & Garden |
| Telegram | 2.04× | Internet & Social Media |
| Dogs | 1.61× | Pets & Animals |
| Forró | 1.94× | Music & Radio |
| Apartment | 1.64× | Business & Career |
| Mixed martial arts | 2.62× | Sports |
| Children's clothing | 1.83× | Fashion & Accessoires |
| Air travel | 1.68× | Travel & Leisure |
| Lojas Renner | 1.83× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.83 |
| Price Sensitivity | PREMIUM | 1.47 |
| Design Affinity | PREMIUM | 1.47 |
| Luxury Orientation | PREMIUM | 1.42 |
| Sustainability | BALANCE | 1.4 |
| Quality Awareness | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
See Employment audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.