A data profile of the people who buy, follow and care about Employment in Brazil — modelled from more than twelve digital signal sources. Employment has an estimated audience of 15,302,286 people in Brazil.
Employment has an estimated audience of 15,302,286 people in Brazil. 60.2% are female, 39.8% are male, average age 40.3. Top brand affinities: Lodging, MSN, Island, Mexico, Masonry.
Top brand affinities include Lodging, MSN, Island, with strongest over-indexing on Lodging (2.74× the country average).
Demographically, the Employment audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Employment fan in Brazil is more female, around 40.3 years old, with strong Career Orientation tendencies and a notable affinity for Lodging.
The key figures that characterise the Employment profile in Brazil.
60.2% are female, 39.8% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 40.3 |
| Estimated audience size | 15,302,286 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Employment audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
The strongest cross-interests of the Employment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steve Buscemi | Movies & TV | 3.23× | ||
| 02 | Lodging | Travel & Leisure | 2.74× | ||
| 03 | Career development | Business & Career | 2.06× | ||
| 04 | Yakult | Food & Beverages | 1.94× | ||
| 05 | MSN | News | 1.89× | ||
| 06 | Masonry | Home & Garden | 1.71× | ||
| 07 | Netherlands | Travel & Leisure | 1.64× | ||
| 08 | Soulmate | Kids & Family | 1.63× | ||
| 09 | Island | Travel & Leisure | 1.59× | ||
| 10 | Iberia (airline) | Travel & Leisure | 1.59× | ||
| 11 | Beto Carrero World | Travel & Leisure | 1.57× | ||
| 12 | Christian Bale | Movies & TV | 1.56× | ||
| 13 | Germany | Travel & Leisure | 1.55× | ||
| 14 | Dream | Health | 1.53× | ||
| 15 | Xabi Alonso | Sports | 1.53× | ||
| 16 | Playground | Kids & Family | 1.52× | ||
| 17 | Freelancer | Business & Career | 1.52× | ||
| 18 | Futon | Home & Garden | 1.52× | ||
| 19 | Mexico | Travel & Leisure | 1.51× | ||
| 20 | Maria Bethânia | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.49× | |
| Community Orientation | OPEN | 1.47× | |
| Patriotism | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Tradition | CONSERVATISM | 0.83× | |
| Spirituality | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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