A data profile of the people who buy, follow and care about Automobiles in Austria — modelled from more than twelve digital signal sources. Automobiles has an estimated audience of 2,725,252 people in Austria.
The average Automobiles fan in Austria is 41.2 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Austria, Germany, Culture, with strongest over-indexing on Austria (1.6× the country average).
Demographically, the Automobiles audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Automobiles fan in Austria is more male, around 41.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Austria.
The key figures that characterise the Automobiles profile in Austria.
41.3% are female, 58.7% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 41.2 |
| Estimated audience size | 2,725,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Automobiles audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.1% |
| Brazil | 4.6% |
Where the Automobiles audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~200K | 1.23× | |
| 02 | Upper Austria | ~400K | 1.20× | |
| 03 | Vorarlberg | ~100K | 1.11× | |
| 04 | Salzburg | ~200K | 1.03× | |
| 05 | Lower Austria | ~400K | 0.97× | |
| 06 | Carinthia (state) | ~100K | 0.93× | |
| 07 | Burgenland | ~60K | 0.92× | |
| 08 | Styria | ~300K | 0.87× | |
| 09 | Vienna | ~400K | 0.83× |
The strongest cross-interests of the Automobiles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Culture | Literature | 1.71× | ||
| 02 | Information | Technology & Electronics | 1.70× | ||
| 03 | Mass media | Business & Career | 1.65× | ||
| 04 | Member states of the United Nations | Politics & Society | 1.65× | ||
| 05 | Employment | Business & Career | 1.63× | ||
| 06 | AutoScout24 | Cars & Mobility | 1.62× | ||
| 07 | Social media | Business & Career | 1.61× | ||
| 08 | Austria | Travel & Leisure | 1.60× | ||
| 09 | Berlin | Travel & Leisure | 1.58× | ||
| 10 | Europe | Travel & Leisure | 1.56× | ||
| 11 | Germany | Travel & Leisure | 1.55× | ||
| 12 | Celebrity | Movies & TV | 1.54× | ||
| 13 | Leisure | Travel & Leisure | 1.52× | ||
| 14 | Printing | Technology & Electronics | 1.52× | ||
| 15 | Blog | Internet & Social Media | 1.52× | ||
| 16 | Heidelberger Schloss | Arts & Culture | 1.52× | ||
| 17 | Cannons | Music & Radio | 1.52× | ||
| 18 | Current events | Arts & Culture | 1.51× | ||
| 19 | Aesthetics | Home & Garden | 1.51× | ||
| 20 | Advertising | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.99× | |
| Mindfulness | BALANCE | 0.96× | |
| Price Sensitivity | PREMIUM | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.44× | |
| Early Adopter Mentality | POWER | 0.54× | |
| Patriotism | CONSERVATISM | 0.54× |
Automobiles has an estimated audience of 2,725,252 people in Austria, concentrated in Vienna and Upper Austria.
41.3% of Automobiles fans are female, 58.7% are male, with an average age of 41.2 years.
Automobiles fans show strongest brand affinity for Austria (1.6×), Germany (1.55×), and Culture (1.71×) over the country average.
Automobiles fans in Austria are most concentrated in Vienna (reach ~400K), Upper Austria (reach ~400K), and Lower Austria (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Automobiles itself, the audience over-indexes on Germany (1.55×), Culture (1.71×), Social media (1.61×), and Europe (1.56×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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