A data profile of the people who buy, follow and care about Berlin in Austria — modelled from more than twelve digital signal sources. Berlin has an estimated audience of 800,791 people in Austria.
The average Berlin fan in Austria is 40.9 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Kronen Zeitung, Hornbach, Automobiles, with strongest over-indexing on Kronen Zeitung (1.89× the country average).
Demographically, the Berlin audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Berlin fan in Austria is more female, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Berlin profile in Austria.
56.8% are female, 43.2% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 40.9 |
| Estimated audience size | 800,791 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 21% |
Where the Berlin audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.22× | |
| 02 | Vorarlberg | ~30K | 1.13× | |
| 03 | Tyrol | ~60K | 1.07× | |
| 04 | Salzburg | ~60K | 1.04× | |
| 05 | Upper Austria | ~100K | 1.00× | |
| 06 | Styria | ~90K | 0.94× | |
| 07 | Lower Austria | ~100K | 0.91× | |
| 08 | Carinthia (state) | ~40K | 0.91× | |
| 09 | Burgenland | ~20K | 0.82× |
The strongest cross-interests of the Berlin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kronen Zeitung | News | 1.89× | ||
| 02 | Hornbach | Shopping | 1.75× | ||
| 03 | Wikipedia | Internet & Social Media | 1.75× | ||
| 04 | Electronics | Technology & Electronics | 1.75× | ||
| 05 | Toys | Games | 1.70× | ||
| 06 | Electronic funds transfer | Business & Career | 1.69× | ||
| 07 | Festival | Music & Radio | 1.69× | ||
| 08 | Mobile phones | Technology & Electronics | 1.66× | ||
| 09 | Drop shipping | Shopping | 1.64× | ||
| 10 | Hair products | Beauty & Wellness | 1.63× | ||
| 11 | Instant messaging | Internet & Social Media | 1.62× | ||
| 12 | Automobiles | Cars & Mobility | 1.58× | ||
| 13 | Politics | Politics & Society | 1.56× | ||
| 14 | Internet & Social Media | 1.55× | |||
| 15 | Current events | Arts & Culture | 1.55× | ||
| 16 | Spas | Beauty & Wellness | 1.55× | ||
| 17 | Tattoos | Fashion & Accessoires | 1.55× | ||
| 18 | Desserts | Food & Beverages | 1.53× | ||
| 19 | Hobby | Home & Garden | 1.52× | ||
| 20 | Social media | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.72× | |
| Price Sensitivity | PREMIUM | 1.30× | |
| Extroversion | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| DIY Mentality | THRILL | 0.85× | |
| Individualism | JOY | 0.87× |
Berlin has an estimated audience of 800,791 people in Austria, concentrated in Vienna and Upper Austria.
56.8% of Berlin fans are female, 43.2% are male, with an average age of 40.9 years.
Berlin fans show strongest brand affinity for Kronen Zeitung (1.89×), Hornbach (1.75×), and Automobiles (1.58×) over the country average.
Berlin fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Berlin itself, the audience over-indexes on Hornbach (1.75×), Automobiles (1.58×), Mobile phones (1.66×), and WhatsApp (1.55×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.