A data profile of the people who buy, follow and care about Berlin in Spain — modelled from more than twelve digital signal sources. Berlin has an estimated audience of 2,011,691 people in Spain.
Berlin has an estimated audience of 2,011,691 people in Spain. 60.0% are female, 40.0% are male, average age 43.5. Top brand affinities: Iberia (airline), WhatsApp, Mango, Distilled beverage, SD Eibar.
Top brand affinities include Iberia (airline), WhatsApp, Mango, with strongest over-indexing on Iberia (airline) (2.16× the country average).
Demographically, the Berlin audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
The typical Berlin fan in Spain is more female, around 43.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Berlin profile in Spain.
60.0% are female, 40.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 43.5 |
| Estimated audience size | 2,011,691 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 24% |
The strongest cross-interests of the Berlin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SD Eibar | Sports | 3.27× | ||
| 02 | Betfair | Games | 3.27× | ||
| 03 | Amazon Fire TV | Movies & TV | 3.27× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 3.19× | ||
| 05 | Mango | Shopping | 2.80× | ||
| 06 | Livemusic | Music & Radio | 2.38× | ||
| 07 | Volunteering | Politics & Society | 2.37× | ||
| 08 | Renewable energy | Business & Career | 2.22× | ||
| 09 | Internet & Social Media | 2.20× | |||
| 10 | Distilled beverage | Food & Beverages | 2.17× | ||
| 11 | Iberia (airline) | Travel & Leisure | 2.16× | ||
| 12 | Innovation | Business & Career | 2.06× | ||
| 13 | Solar energy | Home & Garden | 2.05× | ||
| 14 | Real property | Home & Garden | 2.01× | ||
| 15 | Sports club | Sports | 2.01× | ||
| 16 | Badoo | Internet & Social Media | 1.95× | ||
| 17 | Stradivarius | Shopping | 1.67× | ||
| 18 | Golf | Sports | 1.52× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.52× | ||
| 20 | Aldi | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.37× | |
| Social Media Usage | JOY | 1.32× | |
| Family Orientation | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.66× | |
| Design Affinity | PREMIUM | 0.73× | |
| Mindfulness | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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