A data profile of the people who buy, follow and care about Sports club in Spain — modelled from more than twelve digital signal sources. Sports club has an estimated audience of 4,836,210 people in Spain.
The average Sports club fan in Spain is 42.1 years old, more male, and lives primarily in Comunidad Valenciana.
The audience is concentrated in Comunidad Valenciana, Catalonia, Andalusia.
Top brand affinities include Middle-distance running, Cajamar, El Mundo (Colombia), with strongest over-indexing on Middle-distance running (4.42× the country average).
Demographically, the Sports club audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Sports club fan in Spain is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Middle-distance running.
The key figures that characterise the Sports club profile in Spain.
44.5% are female, 55.5% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 42.1 |
| Estimated audience size | 4,836,210 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 22% |
of the worldwide Sports club audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.7% |
| Japan | 11.1% |
| Germany | 6.4% |
Where the Sports club audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~2M | 3.65× | |
| 02 | Catalonia | ~1M | 1.42× | |
| 03 | Balearic Islands | ~200K | 1.31× | |
| 04 | Community of Madrid | ~900K | 1.10× | |
| 05 | Canary Islands | ~200K | 1.01× | |
| 06 | Region of Murcia | ~200K | 1.01× | |
| 07 | La Rioja | ~30K | 1.01× | |
| 08 | Cantabria | ~60K | 0.97× | |
| 09 | Andalusia | ~900K | 0.95× | |
| 10 | Navarre | ~60K | 0.95× | |
| 11 | Extremadura | ~100K | 0.94× | |
| 12 | Principality of Asturias | ~100K | 0.92× | |
| 13 | Aragon | ~100K | 0.91× | |
| 14 | Galicia | ~200K | 0.88× | |
| 15 | Castilla-La Mancha | ~200K | 0.88× | |
| 16 | Castile and León | ~200K | 0.85× | |
| 17 | Basque Autonomous Country | ~100K | 0.82× |
The strongest cross-interests of the Sports club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beach volleyball | Sports | 4.44× | ||
| 02 | Middle-distance running | Sports | 4.42× | ||
| 03 | Creative Commons | Technology & Electronics | 3.00× | ||
| 04 | Cajamar | Business & Career | 2.73× | ||
| 05 | El Mundo (Colombia) | News | 2.45× | ||
| 06 | Real Madrid Baloncesto | Sports | 2.18× | ||
| 07 | Soldering iron | Home & Garden | 2.10× | ||
| 08 | Google Drive | Technology & Electronics | 1.85× | ||
| 09 | Últimas Noticias | News | 1.80× | ||
| 10 | El Diario (La Paz) | News | 1.66× | ||
| 11 | Jannik Sinner | Sports | 1.65× | ||
| 12 | Loterías y Apuestas del Estado | Games | 1.63× | ||
| 13 | Real Zaragoza | Sports | 1.63× | ||
| 14 | Genetics | Kids & Family | 1.62× | ||
| 15 | Basketball | Sports | 1.57× | ||
| 16 | Local government | Politics & Society | 1.57× | ||
| 17 | ONCE (cycling team) | Sports | 1.56× | ||
| 18 | Competition | Business & Career | 1.54× | ||
| 19 | Canarias7 | News | 1.52× | ||
| 20 | Volleyball | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.43× | |
| Need for Security | CONSERVATISM | 1.29× | |
| Convenience Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.85× | |
| Social Media Usage | JOY | 0.94× | |
| Risk Appetite | THRILL | 0.96× |
Sports club has an estimated audience of 4,836,210 people in Spain, concentrated in Comunidad Valenciana and Catalonia.
44.5% of Sports club fans are female, 55.5% are male, with an average age of 42.1 years.
Sports club fans show strongest brand affinity for Middle-distance running (4.42×), Cajamar (2.73×), and El Mundo (Colombia) (2.45×) over the country average.
Sports club fans in Spain are most concentrated in Comunidad Valenciana (reach ~2M), Catalonia (reach ~1M), and Andalusia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Sports club itself, the audience over-indexes on Cajamar (2.73×), El Mundo (Colombia) (2.45×), Basketball (1.57×), and Creative Commons (3×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sports club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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