A data profile of the people who buy, follow and care about Real Zaragoza in Spain — modelled from more than twelve digital signal sources. Real Zaragoza has an estimated audience of 4,911,189 people in Spain.
Real Zaragoza has an estimated audience of 4,911,189 people in Spain. 49.0% are female, 51.0% are male, average age 37.3. Top brand affinities: Deportivo Alavés, Sevilla FC, Non-alcoholic beverage, Real Sociedad, Atlético Madrid.
Top brand affinities include Deportivo Alavés, Sevilla FC, Non-alcoholic beverage, with strongest over-indexing on Deportivo Alavés (8.89× the country average).
Demographically, the Real Zaragoza audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Real Zaragoza fan in Spain is balanced, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Deportivo Alavés.
The key figures that characterise the Real Zaragoza profile in Spain.
49.0% are female, 51.0% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 37.3 |
| Estimated audience size | 4,911,189 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide Real Zaragoza audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 51.5% |
| United States | 10.7% |
| Honduras | 4.3% |
The strongest cross-interests of the Real Zaragoza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deportivo Alavés | Sports | 8.89× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 3.96× | ||
| 03 | Jessica Alba | Movies & TV | 3.81× | ||
| 04 | Sandra Bullock | Movies & TV | 3.03× | ||
| 05 | Paris Saint-Germain | Sports | 2.54× | ||
| 06 | Atlético Madrid | Sports | 2.44× | ||
| 07 | Virtual reality | Technology & Electronics | 2.11× | ||
| 08 | Public transport | Cars & Mobility | 2.08× | ||
| 09 | Real Valladolid | Sports | 2.05× | ||
| 10 | SD Eibar | Sports | 2.02× | ||
| 11 | Solar energy | Home & Garden | 1.98× | ||
| 12 | Real Sociedad | Sports | 1.92× | ||
| 13 | Sevilla FC | Sports | 1.88× | ||
| 14 | Internet celebrity | Internet & Social Media | 1.85× | ||
| 15 | Rail transport | Travel & Leisure | 1.72× | ||
| 16 | Nonprofit organization | Politics & Society | 1.67× | ||
| 17 | Sports club | Sports | 1.63× | ||
| 18 | Domino's Pizza | Food & Beverages | 1.56× | ||
| 19 | Tradition | Politics & Society | 1.55× | ||
| 20 | Religion | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.00× | |
| Convenience Orientation | PREMIUM | 1.77× | |
| Tradition | CONSERVATISM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Mindfulness | BALANCE | 0.72× | |
| Pet Ownership | JOY | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Real Zaragoza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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