El Diario (La Paz) Audience in Spain
El Diario (La Paz) has an estimated audience of 6,838,653 people in Spain. 52.2% are female, 47.8% are male, average age 43.5. Top brand affinities: Deportivo Alavés, Nonprofit organization, Non-alcoholic beverage, Internet service provider, Paris Saint-Germain.
Top brand affinities include Deportivo Alavés, Nonprofit organization, Non-alcoholic beverage, with strongest over-indexing on Deportivo Alavés (4.7× the country average). Demographically, the El Diario (La Paz) audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Tradition.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of El Diario (La Paz)
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 43.5 |
| Estimated audience size | 6,838,653 |
Audience persona
The typical El Diario (La Paz) fan in Spain is balanced, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Deportivo Alavés.
Top brand affinities of El Diario (La Paz) fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deportivo Alavés | 4.7× | Sports |
| Nonprofit organization | 2.48× | Politics & Society |
| Non-alcoholic beverage | 3.97× | Food & Beverages |
| Internet service provider | 5.12× | Technology & Electronics |
| Paris Saint-Germain | 2.37× | Sports |
| Real Sociedad | 1.8× | Sports |
| Jessica Alba | 5.2× | Movies & TV |
| Public transport | 2.4× | Cars & Mobility |
| ALSA (bus company) | 1.7× | Cars & Mobility |
| Charitable organization | 2.09× | Politics & Society |
| Travel insurance | 3.28× | Travel & Leisure |
| Iberia Express | 2.64× | Travel & Leisure |
| Tradition | 1.69× | Politics & Society |
| Subscription business model | 1.61× | Shopping |
| Sports club | 1.66× | Sports |
| Rail transport | 1.93× | Travel & Leisure |
| Street food | 2.22× | Food & Beverages |
| SD Eibar | 1.94× | Sports |
| Atlético Madrid | 1.53× | Sports |
| Celta de Vigo | 1.72× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.09 |
| Tradition | CONSERVATISM | 1.69 |
| Individualism | JOY | 1.66 |
| Convenience Orientation | PREMIUM | 1.61 |
| Travelling | THRILL | 1.37 |
| Urban Lifestyle | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 79.9% |
| Mexico | 6.0% |
| Argentina | 2.9% |
See El Diario (La Paz) audiences in other countries
- El Diario (La Paz) — Germany
- El Diario (La Paz) — United States
- El Diario (La Paz) — United Kingdom
- El Diario (La Paz) — France
- El Diario (La Paz) — Italy
- El Diario (La Paz) — Brazil
- El Diario (La Paz) — Japan
- El Diario (La Paz) — South Korea
- El Diario (La Paz) — India
- El Diario (La Paz) — Canada
- El Diario (La Paz) — Mexico
More Newspaper audiences in Spain
- La Vanguardia (15,974,041)
- El Confidencial (14,016,156)
- El País (12,561,024)
- El Mundo Deportivo (newspaper) (10,826,219)
- Marca (newspaper) (9,016,190)
How to read this data
Audience size is the estimated number of people in Spain who actively search for El Diario (La Paz). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.