A data profile of the people who buy, follow and care about El Diario (La Paz) in Spain — modelled from more than twelve digital signal sources. El Diario (La Paz) has an estimated audience of 6,838,653 people in Spain.
El Diario (La Paz) has an estimated audience of 6,838,653 people in Spain. 52.2% are female, 47.8% are male, average age 43.5. Top brand affinities: Deportivo Alavés, Nonprofit organization, Non-alcoholic beverage, Internet service provider, Real Sociedad.
Top brand affinities include Deportivo Alavés, Nonprofit organization, Non-alcoholic beverage, with strongest over-indexing on Deportivo Alavés (4.7× the country average).
Demographically, the El Diario (La Paz) audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical El Diario (La Paz) fan in Spain is balanced, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Deportivo Alavés.
The key figures that characterise the El Diario (La Paz) profile in Spain.
52.2% are female, 47.8% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 43.5 |
| Estimated audience size | 6,838,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide El Diario (La Paz) audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 79.6% |
| Mexico | 6.1% |
| Argentina | 3.1% |
The strongest cross-interests of the El Diario (La Paz) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jessica Alba | Movies & TV | 5.20× | ||
| 02 | Internet service provider | Technology & Electronics | 5.12× | ||
| 03 | Deportivo Alavés | Sports | 4.70× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 3.97× | ||
| 05 | Travel insurance | Travel & Leisure | 3.28× | ||
| 06 | CA Osasuna | Sports | 2.74× | ||
| 07 | Iberia Express | Travel & Leisure | 2.64× | ||
| 08 | Nonprofit organization | Politics & Society | 2.48× | ||
| 09 | Public transport | Cars & Mobility | 2.40× | ||
| 10 | Paris Saint-Germain | Sports | 2.37× | ||
| 11 | Street food | Food & Beverages | 2.22× | ||
| 12 | Getafe CF | Sports | 2.15× | ||
| 13 | Charitable organization | Politics & Society | 2.09× | ||
| 14 | SD Eibar | Sports | 1.94× | ||
| 15 | Rail transport | Travel & Leisure | 1.93× | ||
| 16 | Real Sociedad | Sports | 1.80× | ||
| 17 | ALSA (bus company) | Cars & Mobility | 1.70× | ||
| 18 | Tradition | Politics & Society | 1.69× | ||
| 19 | Sports club | Sports | 1.66× | ||
| 20 | Subscription business model | Shopping | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.09× | |
| Tradition | CONSERVATISM | 1.69× | |
| Individualism | JOY | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.55× | |
| Sports Activity | POWER | 0.56× | |
| Luxury Orientation | PREMIUM | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for El Diario (La Paz). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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