A data profile of the people who buy, follow and care about Iberia Express in Spain — modelled from more than twelve digital signal sources. Iberia Express has an estimated audience of 2,058,215 people in Spain.
The average Iberia Express fan in Spain is 40.6 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Canary Islands, Andalusia.
Top brand affinities include Air Europa, Ryanair, Eurowings, with strongest over-indexing on Air Europa (6.82× the country average).
Demographically, the Iberia Express audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Tradition, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Iberia Express fan in Spain is more female, around 40.6 years old, with strong Tradition tendencies and a notable affinity for Air Europa.
The key figures that characterise the Iberia Express profile in Spain.
74.9% are female, 25.1% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 40.6 |
| Estimated audience size | 2,058,215 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 20% |
Where the Iberia Express audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~700K | 6.70× | |
| 02 | Balearic Islands | ~100K | 2.22× | |
| 03 | Community of Madrid | ~700K | 2.07× | |
| 04 | Castilla-La Mancha | ~100K | 1.25× | |
| 05 | Castile and León | ~100K | 1.16× | |
| 06 | Extremadura | ~20K | 0.49× | |
| 07 | Aragon | ~30K | 0.48× | |
| 08 | La Rioja | ~7K | 0.48× | |
| 09 | Principality of Asturias | ~20K | 0.38× | |
| 10 | Andalusia | ~200K | 0.37× | |
| 11 | Galicia | ~30K | 0.34× | |
| 12 | Navarre | ~9K | 0.34× | |
| 13 | Cantabria | ~8K | 0.30× | |
| 14 | Basque Autonomous Country | ~20K | 0.23× | |
| 15 | Comunidad Valenciana | ~40K | 0.19× | |
| 16 | Region of Murcia | ~10K | 0.19× | |
| 17 | Catalonia | ~50K | 0.13× |
The strongest cross-interests of the Iberia Express audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurowings | Travel & Leisure | 14.85× | ||
| 02 | Lufthansa | Travel & Leisure | 8.40× | ||
| 03 | Air Europa | Travel & Leisure | 6.82× | ||
| 04 | Wizz Air | Travel & Leisure | 6.24× | ||
| 05 | Ryanair | Travel & Leisure | 5.70× | ||
| 06 | EasyJet | Travel & Leisure | 5.00× | ||
| 07 | Bolsa de Madrid | Business & Career | 5.00× | ||
| 08 | EDreams | Travel & Leisure | 3.90× | ||
| 09 | ALSA (bus company) | Cars & Mobility | 3.40× | ||
| 10 | Canarias7 | News | 2.99× | ||
| 11 | Vueling | Travel & Leisure | 2.99× | ||
| 12 | Loterías y Apuestas del Estado | Games | 2.63× | ||
| 13 | Spanish language | Politics & Society | 2.15× | ||
| 14 | Nature | Home & Garden | 1.91× | ||
| 15 | Pets | Pets & Animals | 1.90× | ||
| 16 | Shoes | Fashion & Accessoires | 1.82× | ||
| 17 | Business | Business & Career | 1.77× | ||
| 18 | BBVA | Business & Career | 1.60× | ||
| 19 | Spain | Travel & Leisure | 1.58× | ||
| 20 | Carlos Alcaraz | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.03× | |
| Travelling | THRILL | 2.00× | |
| Individualism | JOY | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.10× | |
| Social Media Usage | JOY | 1.18× | |
| Sports Activity | POWER | 1.24× |
Iberia Express's target market in Spain covers an estimated 2,058,215 people, concentrated in Community of Madrid and Canary Islands.
74.9% of the Iberia Express audience are female, 25.1% are male, with an average age of 40.6 years.
Iberia Express fans show strongest brand affinity for Air Europa (6.82×), Ryanair (5.7×), and Eurowings (14.85×) over the country average.
Iberia Express fans in Spain are most concentrated in Community of Madrid (reach ~700K), Canary Islands (reach ~700K), and Andalusia (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Iberia Express itself, the audience over-indexes on Ryanair (5.7×), Eurowings (14.85×), Lufthansa (8.4×), and BBVA (1.6×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Iberia Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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