Rascasse Audience Intelligence

Street food Audience in Spain

A data profile of the people who buy, follow and care about Street food in Spain — modelled from more than twelve digital signal sources. Street food has an estimated audience of 2,082,344 people in Spain.

#1272among Topic in Spain#124in Food & Beverages

The average Street food fan in Spain is 40.3 years old, more female, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Top brand affinities include Take-out, Local food, Online shopping, with strongest over-indexing on Take-out (3.17× the country average).

Demographically, the Street food audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Street food fan in Spain is more female, around 40.3 years old, with strong Community Orientation tendencies and a notable affinity for Take-out.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Street food profile in Spain.

Audience size
2.1M
in Spain
Gender
55.9%♀
44.1% male
Age
40.3
average years
Country rank
#1939
Topic in Spain
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Street food fans

55.9% are female, 44.1% are male, average age 40.3.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Street food audience in Spain
MetricValue
Female55.9%
Male44.1%
Average age40.3
Estimated audience size2,082,344
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Street food audience in Spain
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4922%
50+22%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Street food audience comes from Spain.

Worldwide audience distribution share by country for Street food
CountryShare
United States16.9%
India8.9%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Street food audience in Spain is strongest.

Fig. 05

Top regions by affinity

Street food fans by region: top regions in Spain
#RegionReachAffinity×
01Principality of Asturias~100K2.40×
02Andalusia~800K1.97×
03Balearic Islands~100K1.82×
04Cantabria~40K1.44×
05Canary Islands~100K1.38×
06Catalonia~400K1.08×
07Community of Madrid~400K1.00×
08Comunidad Valenciana~200K0.94×
09La Rioja~10K0.89×
10Aragon~50K0.87×
11Navarre~20K0.80×
12Extremadura~40K0.79×
13Basque Autonomous Country~60K0.76×
14Region of Murcia~50K0.74×
15Castilla-La Mancha~60K0.66×
16Castile and León~60K0.63×
17Galicia~60K0.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Street food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Street food audience
#·InterestCategoryAffinity×
01Doner kebabFood & Beverages14.83×
02LandlordHome & Garden4.74×
03Delivery orderFood & Beverages4.05×
04Local foodFood & Beverages3.60×
05Take-outFood & Beverages3.17×
06Customer serviceBusiness & Career2.88×
07Italian cuisineFood & Beverages2.50×
08PastryFood & Beverages2.48×
09Loterías y Apuestas del EstadoGames2.31×
10Fast foodFood & Beverages2.30×
11Culinary artArts & Culture1.94×
12Alcoholic beveragesFood & Beverages1.77×
13Online shoppingShopping1.72×
14EducationBusiness & Career1.71×
15CosmeticsBeauty & Wellness1.70×
16BusinessBusiness & Career1.60×
17Hobbies and activitiesSports1.57×
18FamilyKids & Family1.57×
19PhotographyArts & Culture1.54×
20MadridTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Street food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Street food audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.16×
Urban LifestyleOPEN1.84×
TraditionCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Street food audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.09×
Need for SecurityCONSERVATISM1.12×
Early Adopter MentalityPOWER1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Street food have in Spain?

Street food has an estimated audience of 2,082,344 people in Spain, concentrated in Andalusia and Catalonia.

02

What is the gender split and age of Street food fans?

55.9% of Street food fans are female, 44.1% are male, with an average age of 40.3 years.

03

Which brands do Street food fans like most?

Street food fans show strongest brand affinity for Take-out (3.17×), Local food (3.6×), and Online shopping (1.72×) over the country average.

04

Where do Street food fans live in Spain?

Street food fans in Spain are most concentrated in Andalusia (reach ~800K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Street food fans also like?

Beyond Street food itself, the audience over-indexes on Local food (3.6×), Online shopping (1.72×), Customer service (2.88×), and Hobbies and activities (1.57×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Spain

See Street food audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Street food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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