Street food Audience in Germany
Street food has an estimated audience of 3,704,677 people in Germany. 54.8% are female, 45.2% are male, average age 38.5. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Food and drink, Business and industry, Mile run, Tagesschau, Natural World.
The average Street food fan in Germany is 38.5 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Food and drink, Business and industry, Mile run, with strongest over-indexing on Food and drink (1.55× the country average). Demographically, the Street food audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Street food fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 38.5 |
| Estimated audience size | 3,704,677 |
Audience persona
The typical Street food fan in Germany is balanced, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Food and drink.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 1,860,108 | 6.59× |
| Nordrhein-Westfalen | 553,247 | 0.68× |
| Bayern | 545,363 | 0.92× |
| Baden-Württemberg | 356,985 | 0.71× |
| Berlin | 242,118 | 1.46× |
| Niedersachsen | 165,113 | 0.46× |
| Rheinland-Pfalz | 107,291 | 0.58× |
| Hamburg | 100,258 | 1.2× |
| Sachsen | 85,444 | 0.47× |
| Schleswig-Holstein | 61,921 | 0.47× |
| Brandenburg | 52,120 | 0.45× |
| Sachsen-Anhalt | 39,637 | 0.41× |
| Thüringen | 35,172 | 0.37× |
| Mecklenburg-Vorpommern | 21,399 | 0.3× |
| Saarland | 19,018 | 0.42× |
| Bremen | 16,313 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food and drink | 1.55× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Mile run | 9.24× | Sports |
| Tagesschau | 1.54× | Movies & TV |
| Natural World | 1.72× | Fashion & Accessoires |
| Netto Marken-Discount | 1.55× | Shopping |
| More Nutrition | 1.82× | Health |
| Deichmann | 1.65× | Shopping |
| Recipes | 1.61× | Food & Beverages |
| Rossmann | 1.55× | Shopping |
| Cookbook | 2.19× | Food & Beverages |
| German cuisine | 2.84× | Food & Beverages |
| Barbecue | 1.59× | Food & Beverages |
| Kitchen | 1.57× | Home & Garden |
| Syrian cuisine | 3.91× | Food & Beverages |
| Rotisserie | 8.36× | Food & Beverages |
| Gastronomy | 1.78× | Food & Beverages |
| Meat | 1.68× | Food & Beverages |
| Vegetarian cuisine | 1.68× | Food & Beverages |
| Fast food | 1.58× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.94 |
| Urban Lifestyle | OPEN | 1.91 |
| Convenience Orientation | PREMIUM | 1.55 |
| Sports Activity | POWER | 1.44 |
| Design Affinity | PREMIUM | 1.31 |
| Healthy Lifestyle | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 8.9% |
| Italy | 5.4% |
See Street food audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Street food have in Germany?
Street food has an estimated audience of 3,704,677 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Street food fans?
54.8% of Street food fans are female, 45.2% are male, with an average age of 38.5 years.
Which brands do Street food fans like most?
Street food fans show strongest brand affinity for Food and drink (1.55×), Business and industry (1.51×), and Mile run (9.24×) over the country average.
Where do Street food fans live in Germany?
Street food fans in Germany are most concentrated in Hessen (reach 1,860,108), Nordrhein-Westfalen (reach 553,247), and Bayern (reach 545,363). These three regions account for the largest share of the active audience.
What other brands do Street food fans also like?
Beyond Street food itself, the audience over-indexes on Business and industry (1.51×), Mile run (9.24×), Tagesschau (1.54×), and Natural World (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Street food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.