Mile run Audience in Germany
Mile run has an estimated audience of 735,635 people in Germany. 66.5% are female, 33.5% are male, average age 39.1. Top regions: Bayern, Nordrhein-Westfalen, Sachsen-Anhalt. Top brand affinities: Litter box, Oliver Platt, IS (Infinite Stratos), Stradivarius, Malayalam.
The average Mile run fan in Germany is 39.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Sachsen-Anhalt. Top brand affinities include Litter box, Oliver Platt, IS (Infinite Stratos), with strongest over-indexing on Litter box (5.88× the country average). Demographically, the Mile run audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Mile run fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 39.1 |
| Estimated audience size | 735,635 |
Audience persona
The typical Mile run fan in Germany is more female, around 39.1 years old, with strong Sports Activity tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 31,809 | 0.27× |
| Nordrhein-Westfalen | 29,805 | 0.19× |
| Sachsen-Anhalt | 29,010 | 1.52× |
| Rheinland-Pfalz | 27,755 | 0.75× |
| Brandenburg | 26,888 | 1.18× |
| Niedersachsen | 26,792 | 0.38× |
| Thüringen | 26,213 | 1.4× |
| Baden-Württemberg | 25,566 | 0.25× |
| Mecklenburg-Vorpommern | 25,515 | 1.82× |
| Saarland | 25,364 | 2.81× |
| Sachsen | 24,150 | 0.67× |
| Schleswig-Holstein | 23,771 | 0.9× |
| Bremen | 21,843 | 3.47× |
| Hessen | 20,650 | 0.37× |
| Berlin | 17,579 | 0.53× |
| Hamburg | 15,642 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 5.88× | Pets & Animals |
| Oliver Platt | 17.18× | Movies & TV |
| IS (Infinite Stratos) | 6.67× | Literature |
| Stradivarius | 1.97× | Shopping |
| Malayalam | 7.28× | Politics & Society |
| Škoda Kodiaq | 1.95× | Cars & Mobility |
| Ipag Business School | 13.38× | Business & Career |
| Asaf Avidan | 6× | Music & Radio |
| Home Delivery | 2.05× | Food & Beverages |
| Ma Mère | 7.83× | Movies & TV |
| Pleural effusion | 2.53× | Health |
| The Iron Maidens | 15.99× | Music & Radio |
| Anton Hofreiter | 3.72× | Politics & Society |
| Janitor | 3.85× | Home & Garden |
| Peat | 4.35× | |
| Jason Clarke (actor) | 2.83× | Movies & TV |
| Business English | 1.63× | Business & Career |
| Wizards of Waverly Place | 4.1× | Movies & TV |
| Giotto | 3.32× | Food & Beverages |
| Cagnes-sur-Mer | 6.79× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.32 |
| Healthy Lifestyle | BALANCE | 1.96 |
| Individualism | JOY | 1.61 |
| Risk Appetite | THRILL | 1.56 |
| Family Orientation | CONSERVATISM | 1.42 |
| Creativity | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| Germany | 11.9% |
| Spain | 10.2% |
See Mile run audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Mile run have in Germany?
Mile run has an estimated audience of 735,635 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Mile run fans?
66.5% of Mile run fans are female, 33.5% are male, with an average age of 39.1 years.
Which brands do Mile run fans like most?
Mile run fans show strongest brand affinity for Litter box (5.88×), Oliver Platt (17.18×), and IS (Infinite Stratos) (6.67×) over the country average.
Where do Mile run fans live in Germany?
Mile run fans in Germany are most concentrated in Bayern (reach 31,809), Nordrhein-Westfalen (reach 29,805), and Sachsen-Anhalt (reach 29,010). These three regions account for the largest share of the active audience.
What other brands do Mile run fans also like?
Beyond Mile run itself, the audience over-indexes on Oliver Platt (17.18×), IS (Infinite Stratos) (6.67×), Stradivarius (1.97×), and Malayalam (7.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mile run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.