Rascasse Audience Intelligence

Mile run Audience in Germany

A data profile of the people who buy, follow and care about Mile run in Germany — modelled from more than twelve digital signal sources. Mile run has an estimated audience of 735,635 people in Germany.

#121among Sport in Germany#3771among Topic in Germany#660in Sports

The average Mile run fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pay television, Smart TV, Long jump, with strongest over-indexing on Pay television (12.18× the country average).

Demographically, the Mile run audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Individualism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mile run fan in Germany is more female, around 39.1 years old, with strong Individualism tendencies and a notable affinity for Pay television.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mile run profile in Germany.

Audience size
736K
in Germany
Gender
66.5%♀
33.5% male
Age
39.1
average years
Country rank
#8504
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mile run fans

66.5% are female, 33.5% are male, average age 39.1.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Mile run audience in Germany
MetricValue
Female66.5%
Male33.5%
Average age39.1
Estimated audience size735,635
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Mile run audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3922%
40-4924%
50+16%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Mile run audience comes from Germany.

Worldwide audience distribution share by country for Mile run
CountryShare
United States15.4%
Germany11.9%
Spain10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mile run audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mile run fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.37×
02Bremen~8K1.27×
03Mecklenburg-Vorpommern~20K1.16×
04Sachsen-Anhalt~20K1.10×
05Thüringen~20K1.04×
06Brandenburg~20K1.03×
07Schleswig-Holstein~30K0.98×
08Hamburg~20K0.98×
09Rheinland-Pfalz~40K0.95×
10Sachsen~30K0.93×
11Berlin~30K0.90×
12Niedersachsen~60K0.87×
13Hessen~50K0.87×
14Baden-Württemberg~90K0.85×
15Bayern~100K0.82×
16Nordrhein-Westfalen~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Mile run, Germany
0.81×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mile run audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mile run audience
#·InterestCategoryAffinity×
01Long jumpSports26.13×
02freeleticsSports24.30×
03Vintage BooksLiterature20.00×
04ParkrunSports18.04×
05MujiHome & Garden17.76×
06Pay televisionMovies & TV12.18×
07Smart TVTechnology & Electronics11.64×
08High-intensity interval trainingSports11.42×
09Street foodFood & Beverages9.24×
10Bicycle helmetCars & Mobility7.89×
11PilatesSports7.86×
12Fitness FirstSports6.68×
13TriathlonsSports6.51×
14NightlifeArts & Culture5.83×
15Contemporary artArts & Culture5.17×
16Sports clubSports4.30×
17La LigaSports3.97×
18Alpine skiingSports3.90×
19NFLSports3.52×
20HairstyleBeauty & Wellness3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mile run audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mile run audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.11×
Sports ActivityPOWER2.10×
Urban LifestyleOPEN2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mile run audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Design AffinityPREMIUM0.83×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mile run have in Germany?

Mile run has an estimated audience of 735,635 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mile run fans?

66.5% of Mile run fans are female, 33.5% are male, with an average age of 39.1 years.

03

Which brands do Mile run fans like most?

Mile run fans show strongest brand affinity for Pay television (12.18×), Smart TV (11.64×), and Long jump (26.13×) over the country average.

04

Where do Mile run fans live in Germany?

Mile run fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Mile run fans also like?

Beyond Mile run itself, the audience over-indexes on Smart TV (11.64×), Long jump (26.13×), High-intensity interval training (11.42×), and Street food (9.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Mile run audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mile run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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