Rascasse Audience Intelligence

Mile run Audience in United States

A data profile of the people who buy, follow and care about Mile run in United States — modelled from more than twelve digital signal sources. Mile run has an estimated audience of 956,704 people in United States.

#227among Sport in United States#8817among Topic in United States#2264in Sports

The average Mile run fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sam Heughan, High jump, Yonex, with strongest over-indexing on Sam Heughan (200.06× the country average).

Demographically, the Mile run audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mile run fan in United States is more female, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Sam Heughan.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mile run profile in United States.

Audience size
957K
in United States
Gender
58.1%♀
41.9% male
Age
39.9
average years
Country rank
#24390
Topic in United States
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mile run fans

58.1% are female, 41.9% are male, average age 39.9.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Mile run audience in United States
MetricValue
Female58.1%
Male41.9%
Average age39.9
Estimated audience size956,704
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Mile run audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Mile run audience comes from United States.

Worldwide audience distribution share by country for Mile run
CountryShare
United States15.4%
Germany11.9%
Spain10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mile run audience in United States is strongest.

Fig. 05

Top regions by affinity

Mile run fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~40K1.37×
02Alaska~2K1.19×
03North Dakota~2K1.15×
04Hawaii~5K1.13×
05South Dakota~2K1.13×
06Montana~3K1.09×
07Vermont~2K1.08×
08California~100K1.06×
09Delaware~3K1.05×
10West Virginia~5K1.03×
11Maine~4K1.03×
12New Hampshire~4K1.02×
13Rhode Island~3K1.02×
14Washington, District of Columbia~3K1.01×
15New Mexico~5K1.00×
16New Jersey~20K0.99×
17Utah~8K0.99×
18Nebraska~5K0.99×
19Idaho~5K0.99×
20Mississippi~8K0.98×
21Connecticut~9K0.97×
22Arkansas~8K0.97×
23Iowa~8K0.97×
24Kansas~7K0.97×
25Nevada~9K0.96×
26Minnesota~10K0.95×
27Oregon~10K0.95×
28Oklahoma~10K0.95×
29South Carolina~10K0.94×
30Alabama~10K0.94×
31Louisiana~10K0.94×
32Kentucky~10K0.94×
33North Carolina~30K0.93×
34Washington~20K0.93×
35Missouri~10K0.93×
36Indiana~20K0.92×
37Maryland~20K0.92×
38Wisconsin~10K0.92×
39Tennessee~20K0.91×
40Massachusetts~20K0.91×
41Colorado~10K0.91×
42Virginia~20K0.90×
43Arizona~20K0.90×
44Georgia~30K0.89×
45Illinois~30K0.87×
46Ohio~30K0.87×
47Michigan~20K0.87×
48Florida~50K0.85×
49Texas~70K0.84×
50New York~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Mile run, United States
0.83×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mile run audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mile run audience
#·InterestCategoryAffinity×
01Sam HeughanMovies & TV200.06×
02High jumpSports91.58×
03Iko UwaisMovies & TV74.50×
04YonexSports59.67×
05Shahid KapoorMovies & TV22.63×
06Felicity JonesMovies & TV20.00×
07Michael GambonMovies & TV20.00×
08Bonnie WrightMovies & TV20.00×
09Grigor DimitrovSports20.00×
10Bubble ShooterGames15.70×
11Chicago MarathonSports12.99×
12TranslationBusiness & Career12.51×
13100 metresSports10.07×
14ClarinetMusic & Radio4.43×
15Diaper bagKids & Family3.80×
16Planet FitnessSports3.32×
17Golf ChannelSports2.83×
18MetaphysicsBusiness & Career2.70×
19Bass guitarMusic & Radio2.55×
20Trader Joe'sShopping1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mile run audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mile run audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.21×
Community OrientationOPEN1.64×
Career OrientationPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mile run audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
Quality AwarenessPREMIUM0.90×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mile run have in United States?

Mile run has an estimated audience of 956,704 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mile run fans?

58.1% of Mile run fans are female, 41.9% are male, with an average age of 39.9 years.

03

Which brands do Mile run fans like most?

Mile run fans show strongest brand affinity for Sam Heughan (200.06×), High jump (91.58×), and Yonex (59.67×) over the country average.

04

Where do Mile run fans live in United States?

Mile run fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mile run fans also like?

Beyond Mile run itself, the audience over-indexes on High jump (91.58×), Yonex (59.67×), Iko Uwais (74.5×), and Planet Fitness (3.32×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Mile run audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mile run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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