Mile run Audience in United States
Mile run has an estimated audience of 956,704 people in United States. 58.1% are female, 41.9% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: High jump, Sam Heughan, Iko Uwais, Planet Fitness, Yonex.
The average Mile run fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include High jump, Sam Heughan, Iko Uwais, with strongest over-indexing on High jump (133.89× the country average). Demographically, the Mile run audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Mile run fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 39.9 |
| Estimated audience size | 956,704 |
Audience persona
The typical Mile run fan in United States is more female, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for High jump.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 105,670 | 1× |
| Texas | 56,122 | 0.68× |
| Florida | 51,128 | 0.79× |
| New York | 46,038 | 0.86× |
| Pennsylvania | 39,666 | 1.23× |
| New Jersey | 24,253 | 1× |
| Virginia | 24,075 | 1.03× |
| Illinois | 21,059 | 0.66× |
| Georgia | 20,805 | 0.71× |
| North Carolina | 18,600 | 0.65× |
| Washington | 16,508 | 0.86× |
| Ohio | 15,372 | 0.52× |
| Arizona | 14,282 | 0.73× |
| Michigan | 12,948 | 0.52× |
| Massachusetts | 12,770 | 0.68× |
| Kentucky | 10,019 | 0.84× |
| Maryland | 9,653 | 0.59× |
| Minnesota | 9,415 | 0.69× |
| Indiana | 9,363 | 0.54× |
| Missouri | 9,068 | 0.59× |
| Colorado | 8,399 | 0.56× |
| South Carolina | 8,300 | 0.58× |
| Alabama | 7,851 | 0.59× |
| Tennessee | 7,040 | 0.37× |
| Wisconsin | 7,025 | 0.49× |
| Mississippi | 6,696 | 0.85× |
| Connecticut | 6,680 | 0.7× |
| Louisiana | 6,450 | 0.52× |
| Hawaii | 6,096 | 1.48× |
| Arkansas | 5,949 | 0.75× |
| Oklahoma | 5,818 | 0.55× |
| Idaho | 5,530 | 1.15× |
| Nevada | 5,528 | 0.6× |
| West Virginia | 5,528 | 1.24× |
| Alaska | 5,516 | 2.7× |
| Oregon | 5,458 | 0.5× |
| Utah | 5,425 | 0.63× |
| Kansas | 5,106 | 0.68× |
| Iowa | 4,847 | 0.61× |
| Montana | 4,809 | 1.81× |
| South Dakota | 4,747 | 2.15× |
| North Dakota | 4,622 | 2.35× |
| New Hampshire | 4,555 | 1.21× |
| Wyoming | 4,472 | 3.15× |
| Nebraska | 4,460 | 0.93× |
| New Mexico | 4,437 | 0.92× |
| Rhode Island | 4,398 | 1.44× |
| Maine | 4,396 | 1.28× |
| Vermont | 4,326 | 2.58× |
| Delaware | 3,939 | 1.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| High jump | 133.89× | Sports |
| Sam Heughan | 37.97× | Movies & TV |
| Iko Uwais | 78.61× | Movies & TV |
| Planet Fitness | 4.38× | Sports |
| Yonex | 49.43× | Sports |
| Diaper bag | 5.79× | Kids & Family |
| Felicity Jones | 18.76× | Movies & TV |
| Chicago Marathon | 13.24× | Sports |
| Translation | 11.14× | Business & Career |
| Bass guitar | 3.38× | Music & Radio |
| 100 metres | 9.37× | Sports |
| Golf Channel | 3.68× | Sports |
| FC Bayern Munich | 4.16× | Sports |
| Shahid Kapoor | 26.1× | Movies & TV |
| Fly fishing | 3.85× | Sports |
| Metaphysics | 3.1× | Business & Career |
| Grigor Dimitrov | 20× | Sports |
| Violin | 3.65× | Music & Radio |
| Ponytail | 5.72× | Fashion & Accessoires |
| Hiking trails | 4.7× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.27 |
| Travelling | THRILL | 1.23 |
| Patriotism | CONSERVATISM | 1.19 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Community Orientation | OPEN | 1.16 |
| Career Orientation | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| Germany | 11.9% |
| Spain | 10.2% |
See Mile run audiences in other countries
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Frequently asked questions
How many fans does Mile run have in United States?
Mile run has an estimated audience of 956,704 people in United States, concentrated in California and Texas.
What is the gender split and age of Mile run fans?
58.1% of Mile run fans are female, 41.9% are male, with an average age of 39.9 years.
Which brands do Mile run fans like most?
Mile run fans show strongest brand affinity for High jump (133.89×), Sam Heughan (37.97×), and Iko Uwais (78.61×) over the country average.
Where do Mile run fans live in United States?
Mile run fans in United States are most concentrated in California (reach 105,670), Texas (reach 56,122), and Florida (reach 51,128). These three regions account for the largest share of the active audience.
What other brands do Mile run fans also like?
Beyond Mile run itself, the audience over-indexes on Sam Heughan (37.97×), Iko Uwais (78.61×), Planet Fitness (4.38×), and Yonex (49.43×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mile run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.