Chicago Marathon Audience in United States
Chicago Marathon has an estimated audience of 3,123,734 people in United States. 53.6% are female, 46.4% are male, average age 37.8. Top regions: Illinois, New York, California. Top brand affinities: New York City Marathon, strava, Boston Marathon, Hoka, Middle-distance running.
The average Chicago Marathon fan in United States is 37.8 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, New York, California. Top brand affinities include New York City Marathon, strava, Boston Marathon, with strongest over-indexing on New York City Marathon (25.75× the country average). Demographically, the Chicago Marathon audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Marathon
Demographics of Chicago Marathon fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 37.8 |
| Estimated audience size | 3,123,734 |
Audience persona
The typical Chicago Marathon fan in United States is balanced, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for New York City Marathon.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 1,156,079 | 11.11× |
| New York | 282,043 | 1.62× |
| California | 247,001 | 0.72× |
| Texas | 161,737 | 0.6× |
| Massachusetts | 131,326 | 2.13× |
| Florida | 122,201 | 0.58× |
| Michigan | 89,931 | 1.1× |
| Indiana | 88,113 | 1.54× |
| Ohio | 85,313 | 0.89× |
| Wisconsin | 85,288 | 1.81× |
| North Carolina | 74,309 | 0.79× |
| Colorado | 72,532 | 1.47× |
| Pennsylvania | 72,388 | 0.69× |
| New Jersey | 67,907 | 0.85× |
| Virginia | 65,279 | 0.86× |
| Georgia | 55,593 | 0.58× |
| Minnesota | 49,142 | 1.1× |
| Washington | 47,012 | 0.75× |
| Missouri | 46,094 | 0.92× |
| Tennessee | 39,568 | 0.63× |
| Maryland | 35,671 | 0.66× |
| Connecticut | 34,456 | 1.1× |
| Oregon | 30,301 | 0.85× |
| Iowa | 28,436 | 1.1× |
| Arizona | 27,916 | 0.44× |
| South Carolina | 24,939 | 0.53× |
| Kentucky | 24,925 | 0.64× |
| Washington, District of Columbia | 20,722 | 2.21× |
| Kansas | 19,752 | 0.8× |
| Utah | 19,546 | 0.7× |
| Alabama | 17,855 | 0.41× |
| Louisiana | 15,538 | 0.39× |
| Oklahoma | 15,048 | 0.43× |
| New Hampshire | 12,360 | 1× |
| Nebraska | 11,692 | 0.75× |
| Nevada | 11,542 | 0.38× |
| Arkansas | 11,197 | 0.44× |
| Maine | 9,593 | 0.86× |
| Rhode Island | 8,634 | 0.87× |
| Hawaii | 8,278 | 0.62× |
| Mississippi | 7,191 | 0.28× |
| Idaho | 6,602 | 0.42× |
| New Mexico | 5,790 | 0.37× |
| Vermont | 5,095 | 0.93× |
| Montana | 4,942 | 0.57× |
| West Virginia | 4,213 | 0.29× |
| Delaware | 4,003 | 0.46× |
| North Dakota | 3,576 | 0.56× |
| South Dakota | 3,234 | 0.45× |
| Alaska | 2,484 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| New York City Marathon | 25.75× | Sports |
| strava | 27.62× | Sports |
| Boston Marathon | 14.44× | Sports |
| Hoka | 8.25× | Sports |
| Middle-distance running | 10.11× | Sports |
| Alex Honnold | 12.22× | Sports |
| Tokyo Marathon | 44.4× | Sports |
| London Marathon | 36.09× | Sports |
| Cross country running | 6.38× | Sports |
| 10,000 metres | 9.92× | Sports |
| Parkrun | 25.53× | Sports |
| Long-distance running | 4.94× | Sports |
| Equinox | 5.15× | Politics & Society |
| 5K run | 5.71× | Sports |
| Ketosis | 4.76× | Health |
| Fun run | 5.93× | Sports |
| Road running | 3.19× | Sports |
| Hoka One One | 10.04× | Fashion & Accessoires |
| Family (biology) | 2.19× | Kids & Family |
| Ironman 70.3 | 9.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.31 |
| Sports Activity | POWER | 1.83 |
| Luxury Orientation | PREMIUM | 1.82 |
| Healthy Lifestyle | BALANCE | 1.51 |
| Early Adopter Mentality | POWER | 1.48 |
| Family Orientation | CONSERVATISM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.7% |
| United Kingdom | 9.3% |
| Brazil | 5.9% |
See Chicago Marathon audiences in other countries
More Marathon audiences in United States
- Boston Marathon (4,216,468)
- New York City Marathon (3,323,097)
- Rock 'n' Roll Marathon Series (2,465,691)
- World Marathon Majors (1,321,751)
- Berlin Marathon (1,311,741)
Frequently asked questions
How many fans does Chicago Marathon have in United States?
Chicago Marathon has an estimated audience of 3,123,734 people in United States, concentrated in Illinois and New York.
What is the gender split and age of Chicago Marathon fans?
53.6% of Chicago Marathon fans are female, 46.4% are male, with an average age of 37.8 years.
Which brands do Chicago Marathon fans like most?
Chicago Marathon fans show strongest brand affinity for New York City Marathon (25.75×), strava (27.62×), and Boston Marathon (14.44×) over the country average.
Where do Chicago Marathon fans live in United States?
Chicago Marathon fans in United States are most concentrated in Illinois (reach 1,156,079), New York (reach 282,043), and California (reach 247,001). These three regions account for the largest share of the active audience.
What other brands do Chicago Marathon fans also like?
Beyond Chicago Marathon itself, the audience over-indexes on strava (27.62×), Boston Marathon (14.44×), Hoka (8.25×), and Middle-distance running (10.11×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Chicago Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.