Rascasse Audience Intelligence

Ironman 70.3 Audience in United States

A data profile of the people who buy, follow and care about Ironman 70.3 in United States — modelled from more than twelve digital signal sources. Ironman 70.3 has an estimated audience of 2,213,550 people in United States.

#2among Triathlon in United States#163among Event in United States#1174in Sports

The average Ironman 70.3 fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Ironman World Championship, 10,000 metres, Middle-distance running, with strongest over-indexing on Ironman World Championship (16.2× the country average).

Demographically, the Ironman 70.3 audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ironman 70.3 fan in United States is more male, around 35.5 years old, with strong Sports Activity tendencies and a notable affinity for Ironman World Championship.

Category: Sports · Type: Event · Subtype: Triathlon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ironman 70.3 profile in United States.

Audience size
2.2M
in United States
Gender
42.0%♀
58.0% male
Age
35.5
average years
Country rank
#13127
Event in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ironman 70.3 fans

42.0% are female, 58.0% are male, average age 35.5.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Ironman 70.3 audience in United States
MetricValue
Female42.0%
Male58.0%
Average age35.5
Estimated audience size2,213,550
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Ironman 70.3 audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3920%
40-4918%
50+12%
Fig. 04

Worldwide distribution

33.7%

of the worldwide Ironman 70.3 audience comes from United States.

Worldwide audience distribution share by country for Ironman 70.3
CountryShare
United States33.7%
Germany8.6%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ironman 70.3 audience in United States is strongest.

Fig. 05

Top regions by affinity

Ironman 70.3 fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.82×
02Colorado~60K1.61×
03Utah~30K1.61×
04Hawaii~10K1.51×
05Massachusetts~60K1.46×
06Idaho~10K1.29×
07Washington~60K1.28×
08New York~100K1.19×
09Nebraska~10K1.19×
10Illinois~90K1.16×
11Wisconsin~40K1.15×
12Virginia~60K1.13×
13Montana~7K1.10×
14Connecticut~20K1.09×
15California~300K1.08×
16Maine~8K1.05×
17Alaska~5K1.05×
18Iowa~20K1.01×
19New Hampshire~9K1.01×
20Vermont~4K1.01×
21New Jersey~60K1.00×
22North Carolina~70K0.99×
23Oregon~30K0.99×
24Rhode Island~7K0.98×
25Pennsylvania~70K0.97×
26Indiana~40K0.97×
27Minnesota~30K0.96×
28Florida~100K0.94×
29Texas~200K0.92×
30South Carolina~30K0.92×
31Ohio~60K0.90×
32Tennessee~40K0.90×
33Maryland~30K0.90×
34Delaware~5K0.90×
35Michigan~50K0.89×
36North Dakota~4K0.89×
37South Dakota~5K0.88×
38Missouri~30K0.87×
39Kentucky~20K0.85×
40Georgia~60K0.84×
41Kansas~10K0.84×
42Arizona~40K0.83×
43Arkansas~10K0.81×
44Alabama~20K0.78×
45Louisiana~20K0.76×
46New Mexico~8K0.75×
47Oklahoma~20K0.72×
48West Virginia~7K0.71×
49Nevada~10K0.70×
50Mississippi~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Ironman 70.3, United States
0.69×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ironman 70.3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ironman 70.3 audience
#·InterestCategoryAffinity×
01Ironman World ChampionshipSports16.20×
0210,000 metresSports13.37×
03Chicago MarathonSports9.52×
04New York City MarathonSports8.32×
05Boston MarathonSports7.36×
06Venom (band)Music & Radio7.07×
07Middle-distance runningSports6.83×
08Fun runSports5.06×
09Spartan raceSports4.72×
10Cross country runningSports4.53×
11Bodybuilding & FitnessSports4.13×
12Fitness and figure competitionSports3.25×
13LA FitnessSports3.02×
1424 Hour FitnessSports2.75×
15Road runningSports2.63×
16Healthy habitsHealth2.22×
17Men's FitnessSports2.03×
18Track and fieldSports1.95×
19Planet FitnessSports1.92×
20Strength trainingSports1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ironman 70.3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ironman 70.3 audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.73×
Healthy LifestyleBALANCE1.33×
Early Adopter MentalityPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ironman 70.3 audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.97×
Quality AwarenessPREMIUM0.98×
Urban LifestyleOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ironman 70.3 have in United States?

Ironman 70.3 has an estimated audience of 2,213,550 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ironman 70.3 fans?

42.0% of Ironman 70.3 fans are female, 58.0% are male, with an average age of 35.5 years.

03

Which brands do Ironman 70.3 fans like most?

Ironman 70.3 fans show strongest brand affinity for Ironman World Championship (16.2×), 10,000 metres (13.37×), and Middle-distance running (6.83×) over the country average.

04

Where do Ironman 70.3 fans live in United States?

Ironman 70.3 fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ironman 70.3 fans also like?

Beyond Ironman 70.3 itself, the audience over-indexes on 10,000 metres (13.37×), Middle-distance running (6.83×), Chicago Marathon (9.52×), and Bodybuilding & Fitness (4.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Triathlon audiences in United States

See Ironman 70.3 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ironman 70.3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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