Ironman 70.3 Audience in United States

Ironman 70.3 logo

Ironman 70.3 has an estimated audience of 2,211,948 people in United States. 42.0% are female, 58.0% are male, average age 35.5. Top regions: California, Texas, New York. Top brand affinities: 10,000 metres, Middle-distance running, Chicago Marathon, Bodybuilding & Fitness, LA Fitness.

The average Ironman 70.3 fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include 10,000 metres, Middle-distance running, Chicago Marathon, with strongest over-indexing on 10,000 metres (13.37× the country average). Demographically, the Ironman 70.3 audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Triathlon

Demographics of Ironman 70.3 fans

Demographic split for Ironman 70.3 audience in United States
MetricValue
Female42.0%
Male58.0%
Average age35.5
Estimated audience size2,211,948

Audience persona

The typical Ironman 70.3 fan in United States is more male, around 35.5 years old, with strong Sports Activity tendencies and a notable affinity for 10,000 metres.

Top regions in United States

Top regions ranked by reach for Ironman 70.3 in United States
RegionReachAffinity
California259,2251.07×
Texas170,5520.9×
New York161,6231.31×
Florida138,2010.92×
Illinois92,7261.26×
Pennsylvania73,8920.99×
Massachusetts68,6181.57×
Washington66,9261.51×
North Carolina65,4470.98×
Colorado64,6861.86×
Virginia62,0471.15×
Ohio61,4340.9×
New Jersey60,5571.08×
Georgia56,3190.83×
Michigan53,2290.92×
Tennessee41,0120.92×
Wisconsin40,6871.22×
Indiana38,3720.95×
Utah37,2741.88×
Arizona36,6940.81×
Maryland35,1470.92×
Missouri31,4230.88×
Minnesota30,7870.97×
South Carolina27,4420.82×
Oregon27,3051.08×
Connecticut25,3311.14×
Kentucky22,8450.82×
Alabama20,4660.66×
Louisiana19,6280.69×
Iowa18,7241.03×
Hawaii15,8001.66×
Idaho15,0231.35×
Oklahoma14,8160.6×
Kansas13,8710.8×
Washington, District of Columbia13,7622.07×
Arkansas13,7200.75×
Nevada12,9530.61×
New Hampshire9,0221.04×
Nebraska8,8350.8×
Mississippi8,6220.47×
Maine8,4581.07×
Montana6,6681.09×
New Mexico6,4030.58×
Rhode Island6,2230.88×
Alaska4,9171.04×
West Virginia4,5360.44×
Delaware4,4580.73×
Vermont3,7950.98×
South Dakota3,2910.64×
North Dakota3,0730.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ironman 70.3 audience
BrandAffinityCategory
10,000 metres13.37×Sports
Middle-distance running6.83×Sports
Chicago Marathon9.52×Sports
Bodybuilding & Fitness4.13×Sports
LA Fitness3.02×Sports
New York City Marathon8.32×Sports
Planet Fitness1.92×Sports
Boston Marathon7.36×Sports
Venom (band)7.07×Music & Radio
Cross country running4.53×Sports
Fun run5.06×Sports
Healthy habits2.22×Health
Strength training1.78×Sports
Road running2.63×Sports
Fitness and figure competition3.25×Sports
Track and field1.95×Sports
Men's Fitness2.03×Sports
24 Hour Fitness2.75×Sports
Spartan race4.72×Sports
5K run3.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ironman 70.3 audience
TraitClusterScore
Sports ActivityPOWER1.52
Risk AppetiteTHRILL1.51
Early Adopter MentalityPOWER1.45
Luxury OrientationPREMIUM1.45
LGBTQ+ IdentityOPEN1.37
Pet OwnershipJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Ironman 70.3
CountryShare
United States36.5%
Germany9.4%
United Kingdom9.0%

See Ironman 70.3 audiences in other countries

More Triathlon audiences in United States

Frequently asked questions

How many fans does Ironman 70.3 have in United States?

Ironman 70.3 has an estimated audience of 2,211,948 people in United States, concentrated in California and Texas.

What is the gender split and age of Ironman 70.3 fans?

42.0% of Ironman 70.3 fans are female, 58.0% are male, with an average age of 35.5 years.

Which brands do Ironman 70.3 fans like most?

Ironman 70.3 fans show strongest brand affinity for 10,000 metres (13.37×), Middle-distance running (6.83×), and Chicago Marathon (9.52×) over the country average.

Where do Ironman 70.3 fans live in United States?

Ironman 70.3 fans in United States are most concentrated in California (reach 259,225), Texas (reach 170,552), and New York (reach 161,623). These three regions account for the largest share of the active audience.

What other brands do Ironman 70.3 fans also like?

Beyond Ironman 70.3 itself, the audience over-indexes on Middle-distance running (6.83×), Chicago Marathon (9.52×), Bodybuilding & Fitness (4.13×), and LA Fitness (3.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ironman 70.3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.