Rascasse Audience Intelligence

Boston Marathon Audience in United States

A data profile of the people who buy, follow and care about Boston Marathon in United States — modelled from more than twelve digital signal sources. Boston Marathon has an estimated audience of 4,208,696 people in United States.

#1among Marathon in United States#89among Event in United States#674in Sports

The average Boston Marathon fan in United States is 38.4 years old, balanced, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, New York.

Top brand affinities include New York City Marathon, World Marathon Majors, Chicago Marathon, with strongest over-indexing on New York City Marathon (13.96× the country average).

Demographically, the Boston Marathon audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boston Marathon fan in United States is balanced, around 38.4 years old, with strong Sports Activity tendencies and a notable affinity for New York City Marathon.

Category: Sports · Type: Event · Subtype: Marathon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boston Marathon profile in United States.

Audience size
4.2M
in United States
Gender
53.8%♀
46.2% male
Age
38.4
average years
Country rank
#7706
Event in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boston Marathon fans

53.8% are female, 46.2% are male, average age 38.4.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Boston Marathon audience in United States
MetricValue
Female53.8%
Male46.2%
Average age38.4
Estimated audience size4,208,696
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Boston Marathon audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

87.8%

of the worldwide Boston Marathon audience comes from United States.

Worldwide audience distribution share by country for Boston Marathon
CountryShare
United States87.8%
United Kingdom1.7%
Germany1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boston Marathon audience in United States is strongest.

Fig. 05

Top regions by affinity

Boston Marathon fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~600K7.36×
02New Hampshire~50K3.24×
03Rhode Island~30K2.28×
04Maine~30K1.91×
05Vermont~10K1.84×
06Washington, District of Columbia~20K1.73×
07Connecticut~70K1.56×
08New York~300K1.13×
09Colorado~70K1.04×
10Oregon~50K0.98×
11Utah~40K0.93×
12Minnesota~60K0.92×
13Nebraska~20K0.92×
14Washington~80K0.89×
15Virginia~90K0.88×
16Pennsylvania~100K0.84×
17North Dakota~7K0.84×
18Wisconsin~50K0.83×
19Montana~10K0.83×
20Illinois~100K0.82×
21Maryland~60K0.81×
22Alaska~7K0.78×
23Ohio~100K0.76×
24Michigan~80K0.76×
25North Carolina~90K0.74×
26New Jersey~80K0.74×
27Iowa~30K0.73×
28Hawaii~10K0.73×
29California~300K0.72×
30Delaware~8K0.71×
31South Dakota~7K0.71×
32Missouri~50K0.70×
33Indiana~50K0.68×
34Idaho~10K0.68×
35New Mexico~10K0.67×
36Kansas~20K0.66×
37South Carolina~40K0.64×
38Florida~200K0.63×
39West Virginia~10K0.61×
40Arizona~50K0.59×
41Texas~200K0.58×
42Georgia~80K0.58×
43Tennessee~50K0.58×
44Kentucky~30K0.57×
45Oklahoma~30K0.55×
46Nevada~20K0.53×
47Arkansas~20K0.53×
48Louisiana~30K0.51×
49Alabama~30K0.50×
50Mississippi~20K0.47×
Fig. 06

Affinity by region

Affinity by region — Boston Marathon, United States
0.47×1.00×7.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boston Marathon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boston Marathon audience
#·InterestCategoryAffinity×
01World Marathon MajorsSports19.23×
02Beyond YogaSports17.34×
03New York City MarathonSports13.96×
04BarbourFashion & Accessoires13.14×
05Chicago MarathonSports11.69×
06Subway SurfersGames11.51×
07Burton SnowboardsSports9.28×
08Surf (detergent)Home & Garden7.26×
09Political dramaMovies & TV6.86×
10Middle-distance runningSports5.89×
11WakesurfingSports4.21×
12EnduranceSports4.20×
13Cross country runningSports4.15×
145K runSports4.03×
15Fun runSports3.61×
16Long-distance runningSports3.54×
17Road runningSports2.68×
18Coach (sport)Sports2.45×
19Healthy habitsHealth1.96×
20New BalanceFashion & Accessoires1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boston Marathon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boston Marathon audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.57×
Healthy LifestyleBALANCE1.26×
Risk AppetiteTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boston Marathon audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.89×
Career OrientationPOWER0.89×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boston Marathon have in United States?

Boston Marathon has an estimated audience of 4,208,696 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Boston Marathon fans?

53.8% of Boston Marathon fans are female, 46.2% are male, with an average age of 38.4 years.

03

Which brands do Boston Marathon fans like most?

Boston Marathon fans show strongest brand affinity for New York City Marathon (13.96×), World Marathon Majors (19.23×), and Chicago Marathon (11.69×) over the country average.

04

Where do Boston Marathon fans live in United States?

Boston Marathon fans in United States are most concentrated in Massachusetts (reach ~600K), California (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Boston Marathon fans also like?

Beyond Boston Marathon itself, the audience over-indexes on World Marathon Majors (19.23×), Chicago Marathon (11.69×), Subway Surfers (11.51×), and Beyond Yoga (17.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marathon audiences in United States

See Boston Marathon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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