Boston Marathon Audience in United States

Boston Marathon logo

Boston Marathon has an estimated audience of 4,216,468 people in United States. 53.8% are female, 46.2% are male, average age 38.4. Top regions: Massachusetts, California, New York. Top brand affinities: New York City Marathon, World Marathon Majors, Chicago Marathon, Subway Surfers, Beyond Yoga.

The average Boston Marathon fan in United States is 38.4 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include New York City Marathon, World Marathon Majors, Chicago Marathon, with strongest over-indexing on New York City Marathon (13.96× the country average). Demographically, the Boston Marathon audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Marathon

Demographics of Boston Marathon fans

Demographic split for Boston Marathon audience in United States
MetricValue
Female53.8%
Male46.2%
Average age38.4
Estimated audience size4,216,468

Audience persona

The typical Boston Marathon fan in United States is balanced, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for New York City Marathon.

Top regions in United States

Top regions ranked by reach for Boston Marathon in United States
RegionReachAffinity
Massachusetts663,1747.98×
California352,1370.76×
New York274,4591.16×
Texas210,0450.58×
Florida188,7910.66×
Illinois117,8460.84×
Pennsylvania116,3610.82×
Ohio104,7550.81×
North Carolina93,8920.74×
Virginia90,0250.88×
New Jersey83,4170.78×
Michigan79,1160.72×
Washington75,5120.89×
Georgia74,3520.57×
Colorado69,5271.05×
Connecticut68,9451.63×
Maryland59,1350.82×
Minnesota56,2850.93×
New Hampshire52,6933.17×
Arizona52,2770.61×
Wisconsin51,8980.82×
Indiana48,6030.63×
Tennessee47,8260.57×
Missouri47,5450.7×
Oregon46,8030.97×
South Carolina38,1960.6×
Utah35,4370.94×
Rhode Island29,6462.21×
Maine28,1671.86×
Kentucky26,5870.5×
Iowa25,9090.75×
Alabama25,8990.44×
Louisiana24,7460.46×
Washington, District of Columbia23,4521.85×
Nebraska21,8641.03×
Oklahoma21,2600.45×
Kansas20,0540.6×
Nevada19,6880.48×
Arkansas14,1850.41×
New Mexico13,0700.62×
Hawaii13,0320.72×
Vermont12,9341.75×
Idaho12,7760.6×
Mississippi10,3810.3×
West Virginia9,3870.48×
Montana9,1240.78×
Delaware7,0080.6×
North Dakota5,8000.67×
South Dakota5,7820.59×
Alaska4,9280.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boston Marathon audience
BrandAffinityCategory
New York City Marathon13.96×Sports
World Marathon Majors19.23×Sports
Chicago Marathon11.69×Sports
Subway Surfers11.51×Games
Beyond Yoga17.34×Sports
Barbour13.14×Fashion & Accessoires
Middle-distance running5.89×Sports
Cross country running4.15×Sports
Burton Snowboards9.28×Sports
Road running2.68×Sports
Surf (detergent)7.26×Home & Garden
Long-distance running3.54×Sports
Coach (sport)2.45×Sports
Political drama6.86×Movies & TV
5K run4.03×Sports
Healthy habits1.96×Health
Wakesurfing4.21×Sports
Endurance4.2×Sports
New Balance1.96×Fashion & Accessoires
Fun run3.61×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boston Marathon audience
TraitClusterScore
SustainabilityBALANCE2.39
Sports ActivityPOWER2.01
Healthy LifestyleBALANCE2
Luxury OrientationPREMIUM1.82
Design AffinityPREMIUM1.52
Early Adopter MentalityPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Boston Marathon
CountryShare
United States88.8%
United Kingdom1.7%
Brazil1.2%

See Boston Marathon audiences in other countries

More Marathon audiences in United States

Frequently asked questions

How many fans does Boston Marathon have in United States?

Boston Marathon has an estimated audience of 4,216,468 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Boston Marathon fans?

53.8% of Boston Marathon fans are female, 46.2% are male, with an average age of 38.4 years.

Which brands do Boston Marathon fans like most?

Boston Marathon fans show strongest brand affinity for New York City Marathon (13.96×), World Marathon Majors (19.23×), and Chicago Marathon (11.69×) over the country average.

Where do Boston Marathon fans live in United States?

Boston Marathon fans in United States are most concentrated in Massachusetts (reach 663,174), California (reach 352,137), and New York (reach 274,459). These three regions account for the largest share of the active audience.

What other brands do Boston Marathon fans also like?

Beyond Boston Marathon itself, the audience over-indexes on World Marathon Majors (19.23×), Chicago Marathon (11.69×), Subway Surfers (11.51×), and Beyond Yoga (17.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.