Rascasse Audience Intelligence

Endurance Audience in United States

A data profile of the people who buy, follow and care about Endurance in United States — modelled from more than twelve digital signal sources. Endurance has an estimated audience of 6,549,099 people in United States.

The average Endurance fan in United States is 40.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include City Bank, Biohacking, Google Maps, with strongest over-indexing on City Bank (4.01× the country average).

Demographically, the Endurance audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Endurance fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for City Bank.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Endurance profile in United States.

Audience size
6.5M
in United States
Gender
43.1%
56.9% male
Age
40.8
average years
Country rank
#5312
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Endurance fans

43.1% are female, 56.9% are male, average age 40.8.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Endurance audience in United States
MetricValue
Female43.1%
Male56.9%
Average age40.8
Estimated audience size6,549,099
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Endurance audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3920%
40-4924%
50+22%
Fig. 04

Worldwide distribution

41.3%

of the worldwide Endurance audience comes from United States.

Worldwide audience distribution share by country for Endurance
CountryShare
United States41.3%
United Kingdom5.3%
France3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Endurance audience in United States is strongest.

Fig. 05

Top regions by affinity

Endurance fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~90K1.67×
02Louisiana~100K1.57×
03Georgia~300K1.40×
04Alabama~100K1.38×
05South Carolina~100K1.31×
06Oklahoma~90K1.25×
07North Carolina~200K1.21×
08Texas~700K1.20×
09Arkansas~60K1.16×
10Missouri~100K1.14×
11Michigan~200K1.12×
12Virginia~200K1.11×
13Tennessee~100K1.11×
14Maryland~100K1.11×
15Indiana~100K1.08×
16Delaware~20K1.07×
17Vermont~10K1.04×
18West Virginia~30K1.01×
19New Mexico~30K1.00×
20Pennsylvania~200K0.99×
21Illinois~200K0.97×
22Ohio~200K0.97×
23Arizona~100K0.97×
24Kentucky~80K0.97×
25Nevada~60K0.97×
26North Dakota~10K0.97×
27Kansas~50K0.96×
28Alaska~10K0.96×
29New Jersey~200K0.95×
30Iowa~50K0.95×
31Montana~20K0.95×
32Wisconsin~90K0.94×
33Florida~400K0.93×
34Idaho~30K0.93×
35Nebraska~30K0.92×
36Connecticut~60K0.91×
37South Dakota~10K0.91×
38Minnesota~80K0.90×
39Rhode Island~20K0.84×
40New York~300K0.83×
41Hawaii~20K0.83×
42Washington, District of Columbia~20K0.83×
43Maine~20K0.82×
44Colorado~80K0.81×
45Utah~50K0.81×
46New Hampshire~20K0.80×
47Washington~100K0.76×
48California~500K0.75×
49Oregon~60K0.73×
50Massachusetts~80K0.64×
Fig. 06

Affinity by region

Affinity by region — Endurance, United States
0.64×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Endurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Endurance audience
#·InterestCategoryAffinity×
01Christy TurlingtonFashion & Accessoires12.60×
02Sun ChipsFood & Beverages12.60×
03BiohackingTechnology & Electronics7.72×
04Wearable computerTechnology & Electronics6.17×
05GarminTechnology & Electronics4.31×
06City BankBusiness & Career4.01×
07High-intensity interval trainingSports3.49×
08Paleolithic dietHealth2.52×
09Sports clubSports2.24×
10Human gastrointestinal tractHealth2.24×
11Stress (biology)Health2.19×
12Microwave ovenHome & Garden1.99×
13Real propertyHome & Garden1.95×
14Enterprise Rent-A-CarCars & Mobility1.87×
15Scooby-DooMovies & TV1.72×
16InnovationBusiness & Career1.69×
17Google MapsInternet & Social Media1.63×
18Dog walkingPets & Animals1.60×
19Subscription business modelShopping1.59×
20GeneticsKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Endurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Endurance audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.42×
IndividualismJOY1.39×
Sports ActivityPOWER1.37×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Endurance audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.81×
CreativityOPEN0.83×
Pet OwnershipJOY0.85×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Endurance have in United States?

Endurance has an estimated audience of 6,549,099 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Endurance fans?

43.1% of Endurance fans are female, 56.9% are male, with an average age of 40.8 years.

03

Which brands do Endurance fans like most?

Endurance fans show strongest brand affinity for City Bank (4.01×), Biohacking (7.72×), and Google Maps (1.63×) over the country average.

04

Where do Endurance fans live in United States?

Endurance fans in United States are most concentrated in Texas (reach ~700K), California (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Endurance fans also like?

Beyond Endurance itself, the audience over-indexes on Biohacking (7.72×), Google Maps (1.63×), High-intensity interval training (3.49×), and Stress (biology) (2.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Endurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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