Endurance Audience in United States

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Endurance has an estimated audience of 6,549,099 people in United States. 43.1% are female, 56.9% are male, average age 40.8. Top regions: Texas, California, Florida. Top brand affinities: Gumbal, Alaska, JDSU, Urban Outfitters, Home equity.

The average Endurance fan in United States is 40.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Gumbal, Alaska, JDSU, with strongest over-indexing on Gumbal (12.6× the country average). Demographically, the Endurance audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Endurance fans

Demographic split for Endurance audience in United States
MetricValue
Female43.1%
Male56.9%
Average age40.8
Estimated audience size6,549,099

Audience persona

The typical Endurance fan in United States is more male, around 40.8 years old, with strong Sports Activity tendencies and a notable affinity for Gumbal.

Top regions in United States

Top regions ranked by reach for Endurance in United States
RegionReachAffinity
Texas699,9081.24×
California605,3960.84×
Florida473,8901.07×
New York359,8490.98×
Georgia276,3151.37×
North Carolina241,2531.22×
Illinois214,7460.98×
Pennsylvania214,6720.97×
Ohio204,4321.01×
Michigan190,2951.11×
Virginia170,2361.07×
New Jersey166,9701×
Tennessee151,1461.15×
Arizona132,9150.99×
Maryland125,2301.11×
South Carolina123,5821.25×
Missouri123,5541.17×
Washington120,6530.92×
Indiana118,9760.99×
Alabama111,9911.22×
Louisiana111,9561.33×
Colorado96,1780.93×
Massachusetts91,8270.71×
Minnesota90,4300.96×
Oklahoma90,1301.24×
Wisconsin89,3830.91×
Kentucky83,5601.02×
Mississippi79,5601.47×
Connecticut63,6620.97×
Oregon62,9040.84×
Nevada62,8900.99×
Arkansas62,7211.16×
Iowa51,6980.96×
Kansas50,3960.98×
Utah50,2660.86×
New Mexico31,7540.97×
Idaho29,8960.91×
Nebraska28,9590.88×
West Virginia26,6860.88×
New Hampshire22,6700.88×
Hawaii21,7620.77×
Maine19,9450.85×
Washington, District of Columbia17,1880.87×
Delaware16,9140.94×
Rhode Island16,5410.79×
Montana16,0160.88×
North Dakota13,4471×
Alaska13,4180.96×
South Dakota12,6110.83×
Vermont8,3770.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Endurance audience
BrandAffinityCategory
Gumbal12.6×Cars & Mobility
Alaska1.55×Travel & Leisure
JDSU2.53×Business & Career
Urban Outfitters1.53×Shopping
Home equity1.56×Home & Garden
Staycation2.44×Home & Garden
Jesse Plemons2.4×Movies & TV
Goop3.41×Internet & Social Media
Hibachi4.98×Food & Beverages
Grinch2.43×Movies & TV
Vocal harmony2.7×Music & Radio
Home staging2.95×Home & Garden
Historic site2.33×Arts & Culture
Morphine (band)4.42×Music & Radio
Governor of Michigan3.99×Politics & Society
Wok3.41×Food & Beverages
nbc chicago2.88×Movies & TV
MK2.11×Music & Radio
Halsey, Oregon4.19×Travel & Leisure
Jaws2.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Endurance audience
TraitClusterScore
Sports ActivityPOWER1.49
PatriotismCONSERVATISM1.48
Luxury OrientationPREMIUM1.42
Family OrientationCONSERVATISM1.27
Quality AwarenessPREMIUM1.27
Healthy LifestyleBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Endurance
CountryShare
United States41.3%
United Kingdom5.3%
France3.6%

See Endurance audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Endurance have in United States?

Endurance has an estimated audience of 6,549,099 people in United States, concentrated in Texas and California.

What is the gender split and age of Endurance fans?

43.1% of Endurance fans are female, 56.9% are male, with an average age of 40.8 years.

Which brands do Endurance fans like most?

Endurance fans show strongest brand affinity for Gumbal (12.6×), Alaska (1.55×), and JDSU (2.53×) over the country average.

Where do Endurance fans live in United States?

Endurance fans in United States are most concentrated in Texas (reach 699,908), California (reach 605,396), and Florida (reach 473,890). These three regions account for the largest share of the active audience.

What other brands do Endurance fans also like?

Beyond Endurance itself, the audience over-indexes on Alaska (1.55×), JDSU (2.53×), Urban Outfitters (1.53×), and Home equity (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Endurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.