Rascasse Audience Intelligence

Sun Chips Target Market in United States

A data profile of the people who buy, follow and care about Sun Chips in United States — modelled from more than twelve digital signal sources. Sun Chips has an estimated audience of 512,103 people in United States.

#132among Sweet in United States#3718among Brand in United States#1928in Food & Beverages

The average Sun Chips fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tim Tam, Water Country USA, Relaxation technique, with strongest over-indexing on Tim Tam (142.33× the country average).

Demographically, the Sun Chips audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sun Chips fan in United States is balanced, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Tim Tam.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sun Chips profile in United States.

Audience size
512K
in United States
Gender
54.3%♀
45.7% male
Age
36.8
average years
Country rank
#36157
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sun Chips

54.3% are female, 45.7% are male, average age 36.8.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Sun Chips audience in United States
MetricValue
Female54.3%
Male45.7%
Average age36.8
Estimated audience size512,103
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Sun Chips audience in United States
Age bracketShare%
16-1921%
20-2926%
30-3922%
40-4918%
50+14%
Fig. 04

Worldwide distribution

62.9%

of the worldwide Sun Chips audience comes from United States.

Worldwide audience distribution share by country for Sun Chips
CountryShare
United States62.9%
Canada7.6%
Mexico3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sun Chips audience in United States is strongest.

Fig. 05

Top regions by affinity

Sun Chips customers by region in United States
#RegionReachAffinity×
01Texas~60K1.37×
02Mississippi~5K1.24×
03California~70K1.20×
04Georgia~20K1.18×
05Illinois~20K1.14×
06Oklahoma~6K1.13×
07Arkansas~5K1.12×
08North Carolina~20K1.10×
09Arizona~10K1.10×
10Louisiana~7K1.10×
11Kentucky~7K1.10×
12Virginia~10K1.09×
13Indiana~10K1.09×
14Maryland~10K1.09×
15Alabama~8K1.08×
16Connecticut~6K1.08×
17Nevada~5K1.08×
18New York~30K1.07×
19Pennsylvania~20K1.06×
20New Jersey~10K1.06×
21Nebraska~3K1.05×
22Delaware~1K1.05×
23Florida~40K1.04×
24Missouri~9K1.04×
25South Carolina~8K1.04×
26Kansas~4K1.04×
27Ohio~20K1.03×
28Michigan~10K1.03×
29Tennessee~10K1.03×
30Iowa~4K1.03×
31Massachusetts~10K1.00×
32Minnesota~7K1.00×
33West Virginia~2K0.98×
34Washington~10K0.96×
35Wisconsin~7K0.96×
36Oregon~6K0.96×
37Hawaii~2K0.96×
38Rhode Island~2K0.95×
39Utah~4K0.94×
40South Dakota~1K0.94×
41New Mexico~2K0.93×
42North Dakota<1K0.92×
43Idaho~2K0.90×
44Alaska<1K0.88×
45New Hampshire~2K0.83×
46Maine~2K0.83×
47Colorado~7K0.82×
48Washington, District of Columbia~1K0.82×
49Vermont<1K0.80×
50Montana~1K0.75×
Fig. 06

Affinity by region

Affinity by region — Sun Chips, United States
0.75×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sun Chips audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sun Chips audience
#·InterestCategoryAffinity×
01Water Country USAPOI159.23×
02Teh tarikFood & Beverages144.35×
03Tim TamFood & Beverages142.33×
04Miss Vickie'sFood & Beverages114.42×
05BrooksideMovies & TV76.77×
06Blue ChipsMovies & TV60.45×
07TwinkieFood & Beverages59.74×
08RufflesFood & Beverages31.28×
09PringlesFood & Beverages30.62×
10Goldfish (snack)Brand29.27×
11Relaxation techniqueHealth20.00×
12LigamentHealth20.00×
13TendonHealth20.00×
14Stress ReliefHealth18.98×
15EnduranceSports12.60×
16Manual therapyHealth10.58×
17PopcornFood & Beverages10.17×
18MassageHealth5.76×
19Power (social and political)Politics & Society5.52×
20Physical therapyBusiness & Career5.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sun Chips audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sun Chips audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.21×
ExtroversionTHRILL1.21×
Pet OwnershipJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sun Chips audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.85×
PatriotismCONSERVATISM0.86×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sun Chips's target market in United States?

Sun Chips's target market in United States covers an estimated 512,103 people, concentrated in California and Texas.

02

What is the gender split and age of Sun Chips customers?

54.3% of the Sun Chips audience are female, 45.7% are male, with an average age of 36.8 years.

03

Which brands do Sun Chips fans like most?

Sun Chips fans show strongest brand affinity for Tim Tam (142.33×), Water Country USA (159.23×), and Relaxation technique (20×) over the country average.

04

Where do Sun Chips fans live in United States?

Sun Chips fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sun Chips fans also like?

Beyond Sun Chips itself, the audience over-indexes on Water Country USA (159.23×), Relaxation technique (20×), Teh tarik (144.35×), and Brookside (76.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Sun Chips audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sun Chips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →