Sun Chips Audience in United States
Sun Chips has an estimated audience of 514,721 people in United States. 54.3% are female, 45.7% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Water Country USA, Tim Tam, Relaxation technique, Teh tarik, Brookside.
The average Sun Chips fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Water Country USA, Tim Tam, Relaxation technique, with strongest over-indexing on Water Country USA (159.23× the country average). Demographically, the Sun Chips audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Sweet
Demographics of Sun Chips fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 36.8 |
| Estimated audience size | 514,721 |
Audience persona
The typical Sun Chips fan in United States is balanced, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Water Country USA.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 70,320 | 1.24× |
| Texas | 63,621 | 1.44× |
| Florida | 37,602 | 1.08× |
| New York | 32,726 | 1.14× |
| Illinois | 20,808 | 1.21× |
| Georgia | 19,069 | 1.2× |
| Pennsylvania | 18,373 | 1.06× |
| North Carolina | 17,054 | 1.1× |
| Ohio | 16,264 | 1.03× |
| Virginia | 14,640 | 1.17× |
| Michigan | 14,203 | 1.06× |
| New Jersey | 13,302 | 1.02× |
| Arizona | 11,956 | 1.14× |
| Tennessee | 11,123 | 1.08× |
| Indiana | 10,660 | 1.13× |
| Massachusetts | 10,492 | 1.03× |
| Washington | 10,347 | 1× |
| Maryland | 9,711 | 1.1× |
| Missouri | 8,827 | 1.06× |
| South Carolina | 8,168 | 1.05× |
| Alabama | 7,840 | 1.09× |
| Wisconsin | 7,543 | 0.97× |
| Minnesota | 7,477 | 1.01× |
| Louisiana | 7,360 | 1.11× |
| Kentucky | 7,128 | 1.1× |
| Colorado | 6,519 | 0.8× |
| Oklahoma | 6,419 | 1.12× |
| Oregon | 5,692 | 0.96× |
| Connecticut | 5,680 | 1.1× |
| Nevada | 5,448 | 1.09× |
| Mississippi | 5,378 | 1.27× |
| Arkansas | 4,751 | 1.12× |
| Iowa | 4,357 | 1.03× |
| Utah | 4,260 | 0.92× |
| Kansas | 4,145 | 1.02× |
| Nebraska | 2,592 | 1× |
| West Virginia | 2,322 | 0.97× |
| New Mexico | 2,279 | 0.88× |
| Idaho | 2,233 | 0.87× |
| Hawaii | 1,985 | 0.9× |
| New Hampshire | 1,576 | 0.78× |
| Rhode Island | 1,570 | 0.96× |
| Delaware | 1,414 | 1× |
| Maine | 1,358 | 0.74× |
| Washington, District of Columbia | 1,226 | 0.79× |
| South Dakota | 899 | 0.76× |
| North Dakota | 885 | 0.84× |
| Alaska | 816 | 0.74× |
| Montana | 816 | 0.57× |
| Vermont | 508 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Water Country USA | 159.23× | |
| Tim Tam | 142.33× | Food & Beverages |
| Relaxation technique | 20× | Health |
| Teh tarik | 144.35× | Food & Beverages |
| Brookside | 76.77× | Movies & TV |
| Twinkie | 59.74× | Food & Beverages |
| Miss Vickie's | 114.42× | Food & Beverages |
| Ruffles | 31.28× | Food & Beverages |
| Pringles | 30.62× | Food & Beverages |
| Goldfish (snack) | 29.27× | |
| Endurance | 12.6× | Sports |
| Manual therapy | 10.58× | Health |
| Massage | 5.76× | Health |
| Power (social and political) | 5.52× | Politics & Society |
| Ligament | 20× | Health |
| Blue Chips | 60.45× | Movies & TV |
| Popcorn | 10.17× | Food & Beverages |
| Physical therapy | 5.36× | Business & Career |
| Tendon | 20× | Health |
| Pretzel Crisps | 57× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.35 |
| Family Orientation | CONSERVATISM | 2.16 |
| Convenience Orientation | PREMIUM | 1.35 |
| Indulgence | JOY | 1.28 |
| Price Sensitivity | PREMIUM | 1.15 |
| Social Media Usage | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.5% |
| Canada | 7.6% |
| Mexico | 3.6% |
See Sun Chips audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Sun Chips have in United States?
Sun Chips has an estimated audience of 514,721 people in United States, concentrated in California and Texas.
What is the gender split and age of Sun Chips fans?
54.3% of Sun Chips fans are female, 45.7% are male, with an average age of 36.8 years.
Which brands do Sun Chips fans like most?
Sun Chips fans show strongest brand affinity for Water Country USA (159.23×), Tim Tam (142.33×), and Relaxation technique (20×) over the country average.
Where do Sun Chips fans live in United States?
Sun Chips fans in United States are most concentrated in California (reach 70,320), Texas (reach 63,621), and Florida (reach 37,602). These three regions account for the largest share of the active audience.
What other brands do Sun Chips fans also like?
Beyond Sun Chips itself, the audience over-indexes on Tim Tam (142.33×), Relaxation technique (20×), Teh tarik (144.35×), and Brookside (76.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sun Chips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.