A data profile of the people who buy, follow and care about Brookside in United States — modelled from more than twelve digital signal sources. Brookside has an estimated audience of 406,866 people in United States.
The average Brookside fan in United States is 38.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Missouri, Texas.
Top brand affinities include Neve Campbell, Sun Chips, King Soopers, with strongest over-indexing on Neve Campbell (298.52× the country average).
Demographically, the Brookside audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Brookside fan in United States is more female, around 38.6 years old, with strong Family Orientation tendencies and a notable affinity for Neve Campbell.
The key figures that characterise the Brookside profile in United States.
58.6% are female, 41.4% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 38.6 |
| Estimated audience size | 406,866 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 27% | |
| 40-49 | 20% | |
| 50+ | 14% |
of the worldwide Brookside audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 44.9% |
| United States | 33.0% |
| Canada | 6.9% |
Where the Brookside audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Delaware | ~7K | 5.78× | |
| 02 | Missouri | ~30K | 4.73× | |
| 03 | Kansas | ~10K | 3.78× | |
| 04 | New Hampshire | ~6K | 3.43× | |
| 05 | Oklahoma | ~9K | 2.06× | |
| 06 | Connecticut | ~8K | 1.98× | |
| 07 | Alabama | ~9K | 1.63× | |
| 08 | Maine | ~2K | 1.57× | |
| 09 | Maryland | ~10K | 1.41× | |
| 10 | Massachusetts | ~10K | 1.27× | |
| 11 | Nebraska | ~2K | 1.16× | |
| 12 | Michigan | ~10K | 1.04× | |
| 13 | Rhode Island | ~1K | 1.04× | |
| 14 | Ohio | ~10K | 1.02× | |
| 15 | Utah | ~4K | 1.00× | |
| 16 | Pennsylvania | ~10K | 0.97× | |
| 17 | New Jersey | ~10K | 0.94× | |
| 18 | Vermont | <1K | 0.91× | |
| 19 | Minnesota | ~5K | 0.88× | |
| 20 | Indiana | ~6K | 0.87× | |
| 21 | California | ~40K | 0.85× | |
| 22 | New York | ~20K | 0.82× | |
| 23 | Washington, District of Columbia | <1K | 0.78× | |
| 24 | Virginia | ~8K | 0.77× | |
| 25 | Alaska | <1K | 0.75× | |
| 26 | North Dakota | <1K | 0.74× | |
| 27 | South Dakota | <1K | 0.72× | |
| 28 | West Virginia | ~1K | 0.70× | |
| 29 | Montana | <1K | 0.70× | |
| 30 | Washington | ~5K | 0.65× | |
| 31 | Arizona | ~5K | 0.64× | |
| 32 | Iowa | ~2K | 0.63× | |
| 33 | Oregon | ~3K | 0.62× | |
| 34 | Idaho | ~1K | 0.61× | |
| 35 | Hawaii | ~1K | 0.60× | |
| 36 | Kentucky | ~3K | 0.57× | |
| 37 | Colorado | ~4K | 0.56× | |
| 38 | New Mexico | ~1K | 0.56× | |
| 39 | Wisconsin | ~3K | 0.55× | |
| 40 | Mississippi | ~2K | 0.55× | |
| 41 | Texas | ~20K | 0.54× | |
| 42 | Arkansas | ~2K | 0.53× | |
| 43 | Florida | ~10K | 0.52× | |
| 44 | Illinois | ~7K | 0.50× | |
| 45 | Tennessee | ~4K | 0.48× | |
| 46 | Georgia | ~6K | 0.47× | |
| 47 | North Carolina | ~6K | 0.46× | |
| 48 | Louisiana | ~2K | 0.45× | |
| 49 | Nevada | ~2K | 0.45× | |
| 50 | South Carolina | ~3K | 0.44× |
The strongest cross-interests of the Brookside audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neve Campbell | Movies & TV | 298.52× | ||
| 02 | Sun Chips | Food & Beverages | 76.77× | ||
| 03 | Rose McGowan | Movies & TV | 20.00× | ||
| 04 | Cockroach | Pets & Animals | 17.41× | ||
| 05 | King Soopers | Shopping | 13.05× | ||
| 06 | Food 4 Less | Shopping | 10.58× | ||
| 07 | Mosquito | Pets & Animals | 8.03× | ||
| 08 | Single-family detached home | Home & Garden | 6.61× | ||
| 09 | Google Flights | Travel & Leisure | 5.65× | ||
| 10 | Weather forecasting | Home & Garden | 5.46× | ||
| 11 | QVC | Movies & TV | 4.35× | ||
| 12 | FedEx | Business & Career | 4.00× | ||
| 13 | Mortgage loans | Business & Career | 3.95× | ||
| 14 | Discount stores | Shopping | 3.32× | ||
| 15 | Vehicle insurance | Cars & Mobility | 3.13× | ||
| 16 | Shopping malls | Shopping | 2.85× | ||
| 17 | Subway | Food & Beverages | 2.54× | ||
| 18 | Internet & Social Media | 2.43× | |||
| 19 | McDonald's | Food & Beverages | 2.43× | ||
| 20 | Furniture | Home & Garden | 2.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.10× | |
| Convenience Orientation | PREMIUM | 2.06× | |
| Price Sensitivity | PREMIUM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.63× | |
| Pet Ownership | JOY | 0.78× | |
| Mindfulness | BALANCE | 0.82× |
Brookside has an estimated audience of 406,866 people in United States, concentrated in California and Missouri.
58.6% of Brookside fans are female, 41.4% are male, with an average age of 38.6 years.
Brookside fans show strongest brand affinity for Neve Campbell (298.52×), Sun Chips (76.77×), and King Soopers (13.05×) over the country average.
Brookside fans in United States are most concentrated in California (reach ~40K), Missouri (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Brookside itself, the audience over-indexes on Sun Chips (76.77×), King Soopers (13.05×), Google Flights (5.65×), and Mortgage loans (3.95×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Brookside. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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