Cockroach Audience in United States

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Cockroach has an estimated audience of 2,173,048 people in United States. 55.4% are female, 44.6% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Antz, Littlest Pet Shop (2012 TV series), Vincent Cassel, Rat, Inspector Gadget.

The average Cockroach fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Antz, Littlest Pet Shop (2012 TV series), Vincent Cassel, with strongest over-indexing on Antz (119.32× the country average). Demographically, the Cockroach audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Record label

Demographics of Cockroach fans

Demographic split for Cockroach audience in United States
MetricValue
Female55.4%
Male44.6%
Average age42.1
Estimated audience size2,173,048

Audience persona

The typical Cockroach fan in United States is more female, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Antz.

Top regions in United States

Top regions ranked by reach for Cockroach in United States
RegionReachAffinity
California232,0070.97×
Texas159,0920.85×
Florida147,4841×
New York135,7321.12×
Ohio91,8961.37×
Pennsylvania89,7791.23×
Illinois80,3721.11×
Michigan70,4071.24×
North Carolina64,8020.99×
Indiana60,6521.53×
New Jersey55,6561.01×
Virginia53,9711.02×
Georgia51,6510.77×
Massachusetts51,0941.19×
Tennessee45,6361.05×
Missouri40,9781.17×
Washington37,3300.86×
Kentucky34,8771.28×
Arizona34,7050.78×
Maryland33,5080.9×
Wisconsin30,5120.93×
South Carolina28,9740.89×
Minnesota28,7100.92×
Oklahoma26,4861.1×
Iowa25,8611.44×
Connecticut25,4721.17×
Colorado25,3860.74×
Alabama21,9620.72×
Oregon20,3810.82×
Kansas19,7751.15×
Louisiana17,9430.64×
West Virginia16,6601.65×
Arkansas16,5240.92×
Utah16,3080.84×
Nevada15,6540.74×
Nebraska14,6431.34×
Hawaii12,3831.33×
Mississippi11,5930.65×
New Hampshire11,3851.33×
New Mexico8,9680.82×
Rhode Island8,2581.19×
Maine8,1291.04×
Idaho7,4370.68×
Delaware5,7990.97×
South Dakota5,6921.13×
Washington, District of Columbia4,9600.76×
North Dakota4,2730.96×
Montana3,5890.6×
Vermont3,2180.84×
Alaska2,9290.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cockroach audience
BrandAffinityCategory
Antz119.32×Movies & TV
Littlest Pet Shop (2012 TV series)57.79×
Vincent Cassel81.7×Movies & TV
Rat29.64×Pets & Animals
Inspector Gadget55.72×Movies & TV
Mouse19.36×Pets & Animals
Spider24.25×Pets & Animals
Rodent23.82×Pets & Animals
Herbicide20.67×Home & Garden
Mosquito16.37×Pets & Animals
Termite39.8×Home & Garden
Insect7.88×Pets & Animals
Pest (organism)15.36×Pets & Animals
Ant17.46×Pets & Animals
Bed bug29.99×Home & Garden
Flare23.59×Sports
Insecticide16.1×Home & Garden
Flickr10.35×Internet & Social Media
Pesticide11.19×Home & Garden
Insect repellent16.67×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cockroach audience
TraitClusterScore
Quality AwarenessPREMIUM1.41
Family OrientationCONSERVATISM1.38
Need for SecurityCONSERVATISM1.31
Price SensitivityPREMIUM1.22
PatriotismCONSERVATISM1.21
Career OrientationPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Cockroach
CountryShare
United States19.5%
Taiwan7.7%
Thailand5.1%

See Cockroach audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Cockroach have in United States?

Cockroach has an estimated audience of 2,173,048 people in United States, concentrated in California and Texas.

What is the gender split and age of Cockroach fans?

55.4% of Cockroach fans are female, 44.6% are male, with an average age of 42.1 years.

Which brands do Cockroach fans like most?

Cockroach fans show strongest brand affinity for Antz (119.32×), Littlest Pet Shop (2012 TV series) (57.79×), and Vincent Cassel (81.7×) over the country average.

Where do Cockroach fans live in United States?

Cockroach fans in United States are most concentrated in California (reach 232,007), Texas (reach 159,092), and Florida (reach 147,484). These three regions account for the largest share of the active audience.

What other brands do Cockroach fans also like?

Beyond Cockroach itself, the audience over-indexes on Littlest Pet Shop (2012 TV series) (57.79×), Vincent Cassel (81.7×), Rat (29.64×), and Inspector Gadget (55.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cockroach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.