Rascasse Audience Intelligence

Rat Audience in United States

A data profile of the people who buy, follow and care about Rat in United States — modelled from more than twelve digital signal sources. Rat has an estimated audience of 2,923,282 people in United States.

#5180among Topic in United States#216in Pets & Animals

The average Rat fan in United States is 40.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cockroach, Mosquito, Snake, with strongest over-indexing on Cockroach (29.64× the country average).

Demographically, the Rat audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rat fan in United States is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Cockroach.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rat profile in United States.

Audience size
2.9M
in United States
Gender
48.4%♀
51.6% male
Age
40.4
average years
Country rank
#10519
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rat fans

48.4% are female, 51.6% are male, average age 40.4.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Rat audience in United States
MetricValue
Female48.4%
Male51.6%
Average age40.4
Estimated audience size2,923,282
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Rat audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3917%
40-4919%
50+26%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Rat audience comes from United States.

Worldwide audience distribution share by country for Rat
CountryShare
United States20.0%
Taiwan8.1%
Thailand6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rat audience in United States is strongest.

Fig. 05

Top regions by affinity

Rat fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.19×
02Oklahoma~40K1.18×
03Texas~300K1.17×
04Louisiana~40K1.15×
05Kentucky~40K1.15×
06Arkansas~30K1.14×
07California~400K1.11×
08Indiana~60K1.11×
09West Virginia~20K1.10×
10Washington~60K1.09×
11Alabama~40K1.09×
12Pennsylvania~100K1.08×
13Connecticut~30K1.08×
14Mississippi~30K1.06×
15Massachusetts~60K1.05×
16Georgia~90K1.04×
17North Dakota~6K1.04×
18North Carolina~90K1.03×
19Oregon~30K1.03×
20Kansas~20K1.03×
21Missouri~50K1.02×
22Idaho~10K1.02×
23Maine~10K1.01×
24Ohio~90K1.00×
25Michigan~80K1.00×
26Nebraska~10K1.00×
27New Jersey~70K0.99×
28Virginia~70K0.99×
29Arizona~60K0.99×
30Maryland~50K0.99×
31Minnesota~40K0.98×
32New York~200K0.97×
33South Carolina~40K0.97×
34Nevada~30K0.97×
35Rhode Island~9K0.97×
36Florida~200K0.96×
37Tennessee~60K0.96×
38Illinois~90K0.95×
39New Mexico~10K0.95×
40South Dakota~6K0.95×
41Iowa~20K0.94×
42Alaska~6K0.94×
43New Hampshire~10K0.93×
44Wisconsin~40K0.90×
45Hawaii~10K0.88×
46Vermont~5K0.88×
47Colorado~40K0.86×
48Montana~7K0.83×
49Delaware~7K0.82×
50Washington, District of Columbia~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Rat, United States
0.78×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rat audience
#·InterestCategoryAffinity×
01CockroachPets & Animals29.64×
02MosquitoPets & Animals13.13×
03Bed bugHome & Garden12.96×
04Concrete mixerHome & Garden11.18×
05SnakePets & Animals10.63×
06PesticideHome & Garden8.84×
07Pet insurancePets & Animals5.33×
08Cane CorsoFood & Beverages4.68×
09Largemouth bassFood & Beverages3.16×
10Diaper bagKids & Family2.41×
11Fly fishingSports2.38×
12LumberHome & Garden2.21×
13Planet FitnessSports2.11×
14Tractor Supply CompanyShopping2.07×
15MetaphysicsBusiness & Career2.02×
16Golf ChannelSports1.89×
17CarpentryHome & Garden1.86×
18Bass guitarMusic & Radio1.83×
19GeneticsKids & Family1.73×
20Ace HardwareHome & Garden1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rat audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
Urban LifestyleOPEN1.47×
IndividualismJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rat audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.79×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rat have in United States?

Rat has an estimated audience of 2,923,282 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rat fans?

48.4% of Rat fans are female, 51.6% are male, with an average age of 40.4 years.

03

Which brands do Rat fans like most?

Rat fans show strongest brand affinity for Cockroach (29.64×), Mosquito (13.13×), and Snake (10.63×) over the country average.

04

Where do Rat fans live in United States?

Rat fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rat fans also like?

Beyond Rat itself, the audience over-indexes on Mosquito (13.13×), Snake (10.63×), Pesticide (8.84×), and Bed bug (12.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Rat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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