Rat Audience in United States
Rat has an estimated audience of 2,923,282 people in United States. 48.4% are female, 51.6% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Staycation, Dog breed, Hibachi, Urban Outfitters, Combat sport.
The average Rat fan in United States is 40.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, Dog breed, Hibachi, with strongest over-indexing on Staycation (8.27× the country average). Demographically, the Rat audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Rat fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 40.4 |
| Estimated audience size | 2,923,282 |
Audience persona
The typical Rat fan in United States is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Staycation.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 377,150 | 1.17× |
| Texas | 296,133 | 1.18× |
| Florida | 210,044 | 1.06× |
| New York | 168,965 | 1.03× |
| Pennsylvania | 102,951 | 1.05× |
| Illinois | 93,420 | 0.96× |
| Georgia | 93,081 | 1.03× |
| North Carolina | 89,360 | 1.02× |
| Ohio | 87,125 | 0.97× |
| Michigan | 79,994 | 1.05× |
| New Jersey | 73,887 | 0.99× |
| Virginia | 70,895 | 1× |
| Washington | 65,362 | 1.11× |
| Arizona | 61,590 | 1.03× |
| Tennessee | 60,764 | 1.04× |
| Massachusetts | 60,526 | 1.05× |
| Indiana | 59,014 | 1.11× |
| Maryland | 51,924 | 1.03× |
| Missouri | 48,795 | 1.04× |
| Minnesota | 44,591 | 1.06× |
| Alabama | 44,209 | 1.08× |
| Louisiana | 42,055 | 1.12× |
| South Carolina | 41,656 | 0.95× |
| Colorado | 41,366 | 0.9× |
| Kentucky | 39,920 | 1.09× |
| Wisconsin | 38,358 | 0.87× |
| Oklahoma | 37,640 | 1.16× |
| Oregon | 35,759 | 1.07× |
| Connecticut | 32,000 | 1.09× |
| Utah | 31,714 | 1.21× |
| Nevada | 29,691 | 1.05× |
| Arkansas | 26,534 | 1.1× |
| Mississippi | 25,281 | 1.05× |
| Kansas | 23,553 | 1.02× |
| Iowa | 22,729 | 0.94× |
| West Virginia | 15,148 | 1.11× |
| Idaho | 14,455 | 0.99× |
| Nebraska | 14,259 | 0.97× |
| New Mexico | 13,779 | 0.94× |
| Maine | 10,640 | 1.02× |
| Hawaii | 10,467 | 0.83× |
| New Hampshire | 10,193 | 0.88× |
| Rhode Island | 8,758 | 0.94× |
| Washington, District of Columbia | 7,403 | 0.84× |
| Delaware | 6,452 | 0.8× |
| Montana | 6,274 | 0.77× |
| North Dakota | 5,959 | 0.99× |
| South Dakota | 5,694 | 0.84× |
| Alaska | 5,224 | 0.84× |
| Vermont | 4,011 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staycation | 8.27× | Home & Garden |
| Dog breed | 1.7× | Pets & Animals |
| Hibachi | 8.64× | Food & Beverages |
| Urban Outfitters | 1.9× | Shopping |
| Combat sport | 1.57× | Sports |
| Home staging | 4.84× | Home & Garden |
| Nationality | 1.74× | Politics & Society |
| Jesse Plemons | 2.65× | Movies & TV |
| Pro-Ject | 3.06× | Music & Radio |
| Nebraska Cornhuskers football | 2.4× | Sports |
| JDSU | 1.88× | Business & Career |
| Bank account | 1.5× | Business & Career |
| Jaws | 3.19× | Movies & TV |
| Charlamagne Tha God | 5.07× | Movies & TV |
| Urban horticulture | 1.83× | Home & Garden |
| Glossier | 2.64× | Beauty & Wellness |
| Iraq–Syria border | 15.55× | Politics & Society |
| Nipsey Hussle | 2.48× | Music & Radio |
| Grammarly | 1.98× | Business & Career |
| Winemaking | 1.92× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.63 |
| Urban Lifestyle | OPEN | 1.35 |
| Sustainability | BALANCE | 1.29 |
| Extroversion | THRILL | 1.27 |
| Need for Security | CONSERVATISM | 1.26 |
| Early Adopter Mentality | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Taiwan | 8.1% |
| Thailand | 6.6% |
See Rat audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Rat have in United States?
Rat has an estimated audience of 2,923,282 people in United States, concentrated in California and Texas.
What is the gender split and age of Rat fans?
48.4% of Rat fans are female, 51.6% are male, with an average age of 40.4 years.
Which brands do Rat fans like most?
Rat fans show strongest brand affinity for Staycation (8.27×), Dog breed (1.7×), and Hibachi (8.64×) over the country average.
Where do Rat fans live in United States?
Rat fans in United States are most concentrated in California (reach 377,150), Texas (reach 296,133), and Florida (reach 210,044). These three regions account for the largest share of the active audience.
What other brands do Rat fans also like?
Beyond Rat itself, the audience over-indexes on Dog breed (1.7×), Hibachi (8.64×), Urban Outfitters (1.9×), and Combat sport (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.