Rascasse Audience Intelligence

Bed bug Audience in United States

A data profile of the people who buy, follow and care about Bed bug in United States — modelled from more than twelve digital signal sources. Bed bug has an estimated audience of 1,725,766 people in United States.

#6818among Topic in United States#870in Home & Garden

The average Bed bug fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cockroach, Herbicide, Spider, with strongest over-indexing on Cockroach (22.99× the country average).

Demographically, the Bed bug audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Quality Awareness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bed bug fan in United States is more female, around 33.9 years old, with strong Quality Awareness tendencies and a notable affinity for Cockroach.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bed bug profile in United States.

Audience size
1.7M
in United States
Gender
65.2%♀
34.8% male
Age
33.9
average years
Country rank
#15964
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bed bug fans

65.2% are female, 34.8% are male, average age 33.9.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Bed bug audience in United States
MetricValue
Female65.2%
Male34.8%
Average age33.9
Estimated audience size1,725,766
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Bed bug audience in United States
Age bracketShare%
16-1938%
20-2919%
30-3914%
40-4914%
50+15%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Bed bug audience comes from United States.

Worldwide audience distribution share by country for Bed bug
CountryShare
United States29.0%
Egypt8.6%
China3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bed bug audience in United States is strongest.

Fig. 05

Top regions by affinity

Bed bug fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.66×
02Oklahoma~30K1.61×
03Kentucky~30K1.48×
04Arkansas~20K1.41×
05Missouri~40K1.38×
06Kansas~20K1.37×
07Mississippi~20K1.35×
08Indiana~40K1.31×
09Nebraska~10K1.30×
10Ohio~70K1.29×
11Iowa~20K1.27×
12South Dakota~5K1.21×
13Michigan~50K1.19×
14Louisiana~30K1.17×
15Tennessee~40K1.16×
16South Carolina~30K1.13×
17Alabama~30K1.11×
18Hawaii~8K1.08×
19Pennsylvania~60K1.05×
20Illinois~60K1.04×
21North Carolina~50K0.97×
22Georgia~50K0.96×
23Wisconsin~20K0.96×
24North Dakota~3K0.94×
25New Mexico~8K0.93×
26Idaho~8K0.92×
27Montana~4K0.92×
28Arizona~30K0.91×
29Alaska~3K0.90×
30Texas~100K0.88×
31Maine~5K0.86×
32New York~80K0.85×
33Nevada~10K0.84×
34Virginia~30K0.82×
35Maryland~20K0.82×
36Delaware~4K0.81×
37Colorado~20K0.79×
38New Hampshire~5K0.79×
39Utah~10K0.77×
40California~100K0.76×
41Minnesota~20K0.76×
42Washington, District of Columbia~4K0.76×
43Washington~30K0.74×
44Massachusetts~30K0.74×
45Connecticut~10K0.74×
46Oregon~10K0.73×
47Vermont~2K0.73×
48New Jersey~30K0.72×
49Florida~80K0.71×
50Rhode Island~4K0.71×
Fig. 06

Affinity by region

Affinity by region — Bed bug, United States
0.71×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bed bug audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bed bug audience
#·InterestCategoryAffinity×
01TermiteHome & Garden24.85×
02CockroachPets & Animals22.99×
03Bring It On (film)Movies & TV16.42×
04SpiderPets & Animals13.95×
05HerbicideHome & Garden13.54×
06HamsterPets & Animals13.26×
07Insect repellentHealth13.00×
08RatPets & Animals12.96×
09InsecticideHome & Garden12.30×
10RodentPets & Animals10.95×
11Mattress protectorHome & Garden10.41×
12AntPets & Animals10.16×
13MousePets & Animals10.02×
14MosquitoPets & Animals9.94×
15Pest (organism)Pets & Animals9.60×
16TickHealth8.17×
17The GodfathersMusic & Radio7.52×
18PesticideHome & Garden6.81×
19AthleteMusic & Radio5.85×
20InsectPets & Animals4.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bed bug audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bed bug audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.12×
Pet OwnershipJOY1.11×
Design AffinityPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bed bug audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
Social Media UsageJOY0.90×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bed bug have in United States?

Bed bug has an estimated audience of 1,725,766 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bed bug fans?

65.2% of Bed bug fans are female, 34.8% are male, with an average age of 33.9 years.

03

Which brands do Bed bug fans like most?

Bed bug fans show strongest brand affinity for Cockroach (22.99×), Herbicide (13.54×), and Spider (13.95×) over the country average.

04

Where do Bed bug fans live in United States?

Bed bug fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Bed bug fans also like?

Beyond Bed bug itself, the audience over-indexes on Herbicide (13.54×), Spider (13.95×), Mosquito (9.94×), and Insecticide (12.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Bed bug audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bed bug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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