Bed bug Audience in United States
Bed bug has an estimated audience of 1,725,766 people in United States. 65.2% are female, 34.8% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Cockroach, Herbicide, Spider, Mosquito, Insecticide.
The average Bed bug fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cockroach, Herbicide, Spider, with strongest over-indexing on Cockroach (22.99× the country average). Demographically, the Bed bug audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Bed bug fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 33.9 |
| Estimated audience size | 1,725,766 |
Audience persona
The typical Bed bug fan in United States is more female, around 33.9 years old, with strong Tradition tendencies and a notable affinity for Cockroach.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 144,817 | 0.76× |
| Texas | 140,461 | 0.95× |
| Florida | 86,322 | 0.74× |
| New York | 85,691 | 0.89× |
| Ohio | 70,319 | 1.32× |
| Pennsylvania | 63,157 | 1.09× |
| Illinois | 63,084 | 1.1× |
| Michigan | 55,153 | 1.22× |
| North Carolina | 53,651 | 1.03× |
| Georgia | 52,708 | 0.99× |
| Indiana | 43,397 | 1.38× |
| Tennessee | 41,066 | 1.19× |
| Missouri | 39,362 | 1.41× |
| Virginia | 35,373 | 0.84× |
| New Jersey | 33,610 | 0.77× |
| Arizona | 32,649 | 0.93× |
| Kentucky | 32,461 | 1.5× |
| South Carolina | 30,238 | 1.16× |
| Oklahoma | 30,213 | 1.58× |
| Alabama | 26,342 | 1.09× |
| Louisiana | 25,802 | 1.16× |
| Massachusetts | 25,577 | 0.75× |
| Wisconsin | 25,571 | 0.98× |
| Washington | 25,536 | 0.74× |
| Maryland | 24,568 | 0.83× |
| Colorado | 21,976 | 0.81× |
| Arkansas | 20,062 | 1.41× |
| Mississippi | 18,651 | 1.31× |
| Iowa | 18,205 | 1.28× |
| Minnesota | 18,197 | 0.74× |
| Kansas | 18,137 | 1.33× |
| Oregon | 14,515 | 0.73× |
| Nevada | 14,133 | 0.85× |
| West Virginia | 12,980 | 1.62× |
| Connecticut | 12,805 | 0.74× |
| Utah | 11,751 | 0.76× |
| Nebraska | 11,248 | 1.3× |
| New Mexico | 7,747 | 0.9× |
| Idaho | 7,660 | 0.89× |
| Hawaii | 7,565 | 1.02× |
| New Hampshire | 5,279 | 0.78× |
| Maine | 5,279 | 0.85× |
| South Dakota | 4,549 | 1.14× |
| Montana | 4,062 | 0.85× |
| Washington, District of Columbia | 3,910 | 0.75× |
| Rhode Island | 3,794 | 0.69× |
| Delaware | 3,751 | 0.79× |
| Alaska | 3,106 | 0.84× |
| North Dakota | 3,101 | 0.87× |
| Vermont | 1,993 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cockroach | 22.99× | Pets & Animals |
| Herbicide | 13.54× | Home & Garden |
| Spider | 13.95× | Pets & Animals |
| Mosquito | 9.94× | Pets & Animals |
| Insecticide | 12.3× | Home & Garden |
| Termite | 24.85× | Home & Garden |
| Pest (organism) | 9.6× | Pets & Animals |
| Mouse | 10.02× | Pets & Animals |
| Insect repellent | 13× | Health |
| Insect | 4.56× | Pets & Animals |
| Ant | 10.16× | Pets & Animals |
| Bring It On (film) | 16.42× | Movies & TV |
| Rodent | 10.95× | Pets & Animals |
| Rat | 12.96× | Pets & Animals |
| Athlete | 5.85× | Music & Radio |
| Pesticide | 6.81× | Home & Garden |
| Hamster | 13.26× | Pets & Animals |
| Mattress protector | 10.41× | Home & Garden |
| Tick | 8.17× | Health |
| The Godfathers | 7.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.62 |
| Family Orientation | CONSERVATISM | 1.54 |
| Price Sensitivity | PREMIUM | 1.16 |
| Extroversion | THRILL | 1.05 |
| Community Orientation | OPEN | 1.01 |
| Patriotism | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Egypt | 8.7% |
| China | 3.5% |
See Bed bug audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Bed bug have in United States?
Bed bug has an estimated audience of 1,725,766 people in United States, concentrated in California and Texas.
What is the gender split and age of Bed bug fans?
65.2% of Bed bug fans are female, 34.8% are male, with an average age of 33.9 years.
Which brands do Bed bug fans like most?
Bed bug fans show strongest brand affinity for Cockroach (22.99×), Herbicide (13.54×), and Spider (13.95×) over the country average.
Where do Bed bug fans live in United States?
Bed bug fans in United States are most concentrated in California (reach 144,817), Texas (reach 140,461), and Florida (reach 86,322). These three regions account for the largest share of the active audience.
What other brands do Bed bug fans also like?
Beyond Bed bug itself, the audience over-indexes on Herbicide (13.54×), Spider (13.95×), Mosquito (9.94×), and Insecticide (12.3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bed bug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.