Rascasse Audience Intelligence

Rodent Audience in United States

A data profile of the people who buy, follow and care about Rodent in United States — modelled from more than twelve digital signal sources. Rodent has an estimated audience of 4,121,765 people in United States.

#4254among Topic in United States#177in Pets & Animals

The average Rodent fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cockroach, Mosquito, Snake, with strongest over-indexing on Cockroach (23.82× the country average).

Demographically, the Rodent audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rodent fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Cockroach.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rodent profile in United States.

Audience size
4.1M
in United States
Gender
50.0%♀
50.0% male
Age
42.0
average years
Country rank
#7861
Topic in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rodent fans

50.0% are female, 50.0% are male, average age 42.0.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Rodent audience in United States
MetricValue
Female50.0%
Male50.0%
Average age42.0
Estimated audience size4,121,765
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Rodent audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3917%
40-4920%
50+30%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Rodent audience comes from United States.

Worldwide audience distribution share by country for Rodent
CountryShare
United States24.9%
United Kingdom7.0%
France4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rodent audience in United States is strongest.

Fig. 05

Top regions by affinity

Rodent fans by region: top regions in United States
#RegionReachAffinity×
01California~600K1.31×
02Texas~400K1.19×
03Washington~100K1.17×
04Georgia~100K1.16×
05New Jersey~100K1.12×
06Massachusetts~90K1.12×
07Maryland~80K1.11×
08Virginia~100K1.10×
09Oregon~50K1.10×
10New York~300K1.09×
11Connecticut~50K1.09×
12Louisiana~60K1.07×
13Hawaii~20K1.07×
14Illinois~100K1.05×
15Alabama~60K1.04×
16Oklahoma~50K1.04×
17Kansas~30K1.03×
18Florida~300K1.02×
19Indiana~80K1.02×
20Michigan~100K1.01×
21Rhode Island~10K1.01×
22Pennsylvania~100K1.00×
23Minnesota~60K1.00×
24North Carolina~100K0.99×
25Arkansas~30K0.99×
26Mississippi~30K0.99×
27Alaska~9K0.99×
28Ohio~100K0.98×
29Kentucky~50K0.98×
30Nevada~40K0.98×
31Utah~40K0.98×
32Arizona~80K0.97×
33New Mexico~20K0.97×
34Iowa~30K0.96×
35Nebraska~20K0.96×
36Maine~10K0.96×
37Washington, District of Columbia~10K0.96×
38North Dakota~8K0.96×
39Missouri~60K0.95×
40Vermont~7K0.95×
41Wisconsin~60K0.94×
42South Carolina~60K0.94×
43Idaho~20K0.94×
44Delaware~10K0.94×
45Tennessee~80K0.91×
46New Hampshire~10K0.91×
47South Dakota~8K0.88×
48West Virginia~20K0.86×
49Montana~10K0.85×
50Colorado~50K0.84×
Fig. 06

Affinity by region

Affinity by region — Rodent, United States
0.84×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rodent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rodent audience
#·InterestCategoryAffinity×
01CockroachPets & Animals23.82×
02HamsterPets & Animals11.35×
03MosquitoPets & Animals11.05×
04Bed bugHome & Garden10.95×
05SnakePets & Animals8.07×
06PesticideHome & Garden7.67×
07Berlin WallTravel & Leisure4.61×
08MarketWatchBusiness & Career4.37×
09Non-alcoholic beverageFood & Beverages2.68×
10Diaper bagKids & Family2.66×
11Rail transportTravel & Leisure2.21×
12Hardware storeHome & Garden2.07×
13Planet FitnessSports2.06×
14MetaphysicsBusiness & Career2.00×
15Britney SpearsMusic & Radio1.91×
16Ace HardwareHome & Garden1.76×
17GeneticsKids & Family1.70×
18NostalgiaHome & Garden1.68×
19Staples (Canada)Business & Career1.67×
20Bass guitarMusic & Radio1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rodent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rodent audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
Urban LifestyleOPEN1.44×
IndividualismJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rodent audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.80×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rodent have in United States?

Rodent has an estimated audience of 4,121,765 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rodent fans?

50.0% of Rodent fans are female, 50.0% are male, with an average age of 42.0 years.

03

Which brands do Rodent fans like most?

Rodent fans show strongest brand affinity for Cockroach (23.82×), Mosquito (11.05×), and Snake (8.07×) over the country average.

04

Where do Rodent fans live in United States?

Rodent fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Rodent fans also like?

Beyond Rodent itself, the audience over-indexes on Mosquito (11.05×), Snake (8.07×), Pesticide (7.67×), and Hamster (11.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Rodent audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rodent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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