Rodent Audience in United States

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Rodent has an estimated audience of 4,121,765 people in United States. 50.0% are female, 50.0% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Staycation, Urban Outfitters, Collectable, Home staging, Jesse Plemons.

The average Rodent fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, Urban Outfitters, Collectable, with strongest over-indexing on Staycation (8.61× the country average). Demographically, the Rodent audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Rodent fans

Demographic split for Rodent audience in United States
MetricValue
Female50.0%
Male50.0%
Average age42.0
Estimated audience size4,121,765

Audience persona

The typical Rodent fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Rodent in United States
RegionReachAffinity
California613,1991.35×
Texas430,4241.21×
Florida304,5131.09×
New York265,3941.15×
Illinois152,5871.11×
Georgia148,8481.17×
Pennsylvania136,6950.98×
Ohio125,3680.99×
North Carolina121,4810.98×
New Jersey117,4071.12×
Michigan113,9021.06×
Virginia110,3001.1×
Washington99,6711.21×
Massachusetts93,4761.15×
Arizona84,5711×
Tennessee82,1330.99×
Indiana78,3881.04×
Maryland77,4681.09×
Missouri65,6110.99×
Minnesota59,8631.01×
Wisconsin58,8710.95×
Colorado57,9560.89×
Louisiana56,7151.07×
South Carolina55,6980.9×
Alabama53,4980.93×
Kentucky53,2811.03×
Oregon52,7591.12×
Oklahoma48,6851.06×
Connecticut45,5161.1×
Nevada38,4430.96×
Utah38,3791.04×
Arkansas33,8771×
Iowa32,8780.97×
Kansas32,6821.01×
Mississippi32,3200.95×
New Mexico19,5150.94×
Idaho19,3210.93×
Nebraska19,2050.93×
Hawaii18,4571.04×
West Virginia15,0360.78×
New Hampshire14,4450.89×
Maine13,6860.93×
Washington, District of Columbia12,6071.02×
Rhode Island12,3710.94×
Delaware9,9390.87×
Montana9,0170.79×
Alaska7,9810.91×
South Dakota7,2520.76×
North Dakota7,1680.85×
Vermont6,0090.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rodent audience
BrandAffinityCategory
Staycation8.61×Home & Garden
Urban Outfitters1.98×Shopping
Collectable1.68×Kids & Family
Home staging4.73×Home & Garden
Jesse Plemons2.9×Movies & TV
Nationality1.71×Politics & Society
Natural rubber1.56×Cars & Mobility
Pro-Ject3.06×Music & Radio
Bank account1.77×Business & Career
Eagan, Minnesota11.35×Shopping
Nebraska Cornhuskers football2.31×Sports
Hibachi4.95×Food & Beverages
3D printing1.51×Technology & Electronics
Jaws3.24×Movies & TV
Charlamagne Tha God5.4×Movies & TV
Glossier2.84×Beauty & Wellness
Urban horticulture1.88×Home & Garden
Wikia1.62×Internet & Social Media
Tiffany Haddish2.27×Movies & TV
Nipsey Hussle2.56×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rodent audience
TraitClusterScore
PatriotismCONSERVATISM1.79
DIY MentalityTHRILL1.46
Need for SecurityCONSERVATISM1.33
Urban LifestyleOPEN1.31
SustainabilityBALANCE1.3
IndividualismJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Rodent
CountryShare
United States24.9%
United Kingdom7.0%
France4.7%

See Rodent audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Rodent have in United States?

Rodent has an estimated audience of 4,121,765 people in United States, concentrated in California and Texas.

What is the gender split and age of Rodent fans?

50.0% of Rodent fans are female, 50.0% are male, with an average age of 42.0 years.

Which brands do Rodent fans like most?

Rodent fans show strongest brand affinity for Staycation (8.61×), Urban Outfitters (1.98×), and Collectable (1.68×) over the country average.

Where do Rodent fans live in United States?

Rodent fans in United States are most concentrated in California (reach 613,199), Texas (reach 430,424), and Florida (reach 304,513). These three regions account for the largest share of the active audience.

What other brands do Rodent fans also like?

Beyond Rodent itself, the audience over-indexes on Urban Outfitters (1.98×), Collectable (1.68×), Home staging (4.73×), and Jesse Plemons (2.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rodent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.