Rodent Audience in Germany
Rodent has an estimated audience of 679,720 people in Germany. 65.0% are female, 35.0% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Dog breed, Collectable, Artistic inspiration, Picnic.
The average Rodent fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Dog breed, Collectable, with strongest over-indexing on Progressive rock (4.68× the country average). Demographically, the Rodent audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Rodent fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 42.5 |
| Estimated audience size | 679,720 |
Audience persona
The typical Rodent fan in Germany is more female, around 42.5 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 152,802 | 1.03× |
| Bayern | 95,425 | 0.87× |
| Baden-Württemberg | 91,521 | 0.99× |
| Niedersachsen | 66,354 | 1.01× |
| Hessen | 51,504 | 0.99× |
| Rheinland-Pfalz | 39,742 | 1.17× |
| Sachsen | 32,084 | 0.96× |
| Berlin | 28,131 | 0.93× |
| Brandenburg | 23,921 | 1.13× |
| Schleswig-Holstein | 23,606 | 0.97× |
| Thüringen | 22,812 | 1.32× |
| Hamburg | 14,600 | 0.95× |
| Sachsen-Anhalt | 14,154 | 0.8× |
| Mecklenburg-Vorpommern | 11,874 | 0.91× |
| Saarland | 9,382 | 1.12× |
| Bremen | 4,917 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.68× | Music & Radio |
| Dog breed | 1.55× | Pets & Animals |
| Collectable | 2.55× | Kids & Family |
| Artistic inspiration | 1.87× | Arts & Culture |
| Picnic | 3.67× | Kids & Family |
| Natural rubber | 2.16× | Cars & Mobility |
| Škoda Kodiaq | 1.52× | Cars & Mobility |
| Figure painting (hobby) | 2.84× | Arts & Culture |
| Minestrone | 1.7× | Food & Beverages |
| Cancoillotte | 3.56× | Food & Beverages |
| Google Photos | 1.59× | Technology & Electronics |
| Kodi (software) | 1.57× | Technology & Electronics |
| Brunello Cucinelli | 2.46× | Fashion & Accessoires |
| Encontre sua Viagem | 12.8× | Travel & Leisure |
| Samanyolu Haber | 1.91× | Movies & TV |
| Women's empowerment | 1.54× | Politics & Society |
| Roaming | 1.6× | Technology & Electronics |
| Chromebook | 2.54× | Technology & Electronics |
| Ipekyol | 1.56× | Shopping |
| Nutritional yeast | 2.56× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.13 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Community Orientation | OPEN | 1.37 |
| Individualism | JOY | 1.33 |
| Spirituality | BALANCE | 1.31 |
| Healthy Lifestyle | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 7.0% |
| France | 4.7% |
See Rodent audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rodent have in Germany?
Rodent has an estimated audience of 679,720 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rodent fans?
65.0% of Rodent fans are female, 35.0% are male, with an average age of 42.5 years.
Which brands do Rodent fans like most?
Rodent fans show strongest brand affinity for Progressive rock (4.68×), Dog breed (1.55×), and Collectable (2.55×) over the country average.
Where do Rodent fans live in Germany?
Rodent fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,802), Bayern (reach 95,425), and Baden-Württemberg (reach 91,521). These three regions account for the largest share of the active audience.
What other brands do Rodent fans also like?
Beyond Rodent itself, the audience over-indexes on Dog breed (1.55×), Collectable (2.55×), Artistic inspiration (1.87×), and Picnic (3.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rodent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.