Hamster Audience in Germany
Hamster has an estimated audience of 1,559,586 people in Germany. 66.6% are female, 33.4% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Alaskan Malamute, Spiegel Online, Wetter.com, Rodent.
The average Hamster fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Alaskan Malamute, Spiegel Online, with strongest over-indexing on Gala (2.37× the country average). Demographically, the Hamster audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Video game
Demographics of Hamster fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 43.1 |
| Estimated audience size | 1,559,586 |
Audience persona
The typical Hamster fan in Germany is more female, around 43.1 years old, with strong Pet Ownership tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 387,497 | 1.14× |
| Bayern | 244,245 | 0.97× |
| Baden-Württemberg | 222,390 | 1.05× |
| Hessen | 212,640 | 1.79× |
| Niedersachsen | 161,686 | 1.07× |
| Rheinland-Pfalz | 76,599 | 0.98× |
| Sachsen | 71,151 | 0.93× |
| Berlin | 58,303 | 0.84× |
| Schleswig-Holstein | 54,519 | 0.97× |
| Brandenburg | 44,635 | 0.92× |
| Sachsen-Anhalt | 37,619 | 0.93× |
| Thüringen | 36,970 | 0.93× |
| Hamburg | 31,725 | 0.9× |
| Mecklenburg-Vorpommern | 27,440 | 0.92× |
| Saarland | 16,962 | 0.89× |
| Bremen | 10,746 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.37× | News |
| Alaskan Malamute | 5.51× | Pets & Animals |
| Spiegel Online | 2.05× | News |
| Wetter.com | 2.33× | Home & Garden |
| Rodent | 10.67× | Pets & Animals |
| Obi (store) | 1.87× | Shopping |
| Bild | 1.7× | News |
| Let's Dance (German TV series) | 2.71× | Movies & TV |
| 1.9× | Internet & Social Media | |
| Border Collie | 3.61× | Pets & Animals |
| Great Dane | 4.31× | Pets & Animals |
| FOCUS Online | 2.33× | News |
| Obedience school | 2.92× | Pets & Animals |
| Hornbach | 1.99× | Shopping |
| Fressnapf | 2.82× | Shopping |
| Norwegian Forest cat | 7.14× | Pets & Animals |
| Animal | 1.73× | Pets & Animals |
| Litter box | 2.93× | Pets & Animals |
| Samoyed (dog) | 4.65× | Pets & Animals |
| Siberian Husky | 2.84× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.52 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Sustainability | BALANCE | 1.21 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Sports Activity | POWER | 1.15 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.2% |
| United States | 12.6% |
| Germany | 9.4% |
See Hamster audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Hamster have in Germany?
Hamster has an estimated audience of 1,559,586 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hamster fans?
66.6% of Hamster fans are female, 33.4% are male, with an average age of 43.1 years.
Which brands do Hamster fans like most?
Hamster fans show strongest brand affinity for Gala (2.37×), Alaskan Malamute (5.51×), and Spiegel Online (2.05×) over the country average.
Where do Hamster fans live in Germany?
Hamster fans in Germany are most concentrated in Nordrhein-Westfalen (reach 387,497), Bayern (reach 244,245), and Baden-Württemberg (reach 222,390). These three regions account for the largest share of the active audience.
What other brands do Hamster fans also like?
Beyond Hamster itself, the audience over-indexes on Alaskan Malamute (5.51×), Spiegel Online (2.05×), Wetter.com (2.33×), and Rodent (10.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hamster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.