Rascasse Audience Intelligence

Hamster Audience in United States

A data profile of the people who buy, follow and care about Hamster in United States — modelled from more than twelve digital signal sources. Hamster has an estimated audience of 2,096,307 people in United States.

#6165among Topic in United States#254in Pets & Animals

The average Hamster fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Obedience trial, Labrador, Domestic rabbit, with strongest over-indexing on Obedience trial (38.1× the country average).

Demographically, the Hamster audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Pet Ownership, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hamster fan in United States is more female, around 35.4 years old, with strong Pet Ownership tendencies and a notable affinity for Obedience trial.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hamster profile in United States.

Audience size
2.1M
in United States
Gender
60.6%♀
39.4% male
Age
35.4
average years
Country rank
#13727
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hamster fans

60.6% are female, 39.4% are male, average age 35.4.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Hamster audience in United States
MetricValue
Female60.6%
Male39.4%
Average age35.4
Estimated audience size2,096,307
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Hamster audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3915%
40-4916%
50+16%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Hamster audience comes from United States.

Worldwide audience distribution share by country for Hamster
CountryShare
Japan14.9%
United States12.3%
Germany9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hamster audience in United States is strongest.

Fig. 05

Top regions by affinity

Hamster fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.26×
02New York~100K1.21×
03New Jersey~60K1.21×
04Washington~50K1.19×
05Florida~200K1.15×
06Nevada~20K1.14×
07Illinois~80K1.13×
08Arizona~50K1.13×
09Virginia~60K1.12×
10Texas~200K1.11×
11Georgia~70K1.11×
12Oregon~30K1.11×
13Indiana~40K1.07×
14Pennsylvania~70K1.06×
15Massachusetts~40K1.06×
16Connecticut~20K1.06×
17New Mexico~10K1.06×
18Michigan~60K1.05×
19Ohio~70K1.04×
20Maryland~40K1.04×
21Kentucky~30K1.03×
22Oklahoma~20K1.02×
23West Virginia~10K1.02×
24Missouri~30K1.00×
25Nebraska~10K1.00×
26South Dakota~5K0.98×
27Colorado~30K0.97×
28South Carolina~30K0.97×
29Minnesota~30K0.96×
30Kansas~20K0.96×
31Hawaii~9K0.96×
32North Carolina~60K0.95×
33Idaho~10K0.95×
34Maine~7K0.94×
35Alaska~4K0.94×
36Tennessee~40K0.93×
37Louisiana~30K0.93×
38Iowa~20K0.93×
39Washington, District of Columbia~6K0.93×
40Wisconsin~30K0.92×
41Utah~20K0.92×
42Arkansas~20K0.92×
43Mississippi~20K0.89×
44Rhode Island~6K0.89×
45North Dakota~4K0.89×
46Alabama~30K0.88×
47New Hampshire~7K0.88×
48Delaware~5K0.87×
49Montana~5K0.81×
50Vermont~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Hamster, United States
0.78×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hamster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hamster audience
#·InterestCategoryAffinity×
01Obedience trialPets & Animals38.10×
02Domestic rabbitPets & Animals33.67×
03Border TerrierPets & Animals31.34×
04PugsPets & Animals28.85×
05Guinea pigPets & Animals14.44×
06RodentPets & Animals11.35×
07LabradorPets & Animals9.89×
08British ShorthairPets & Animals5.11×
09Persian catPets & Animals4.99×
10Siamese catPets & Animals4.95×
11HumorismLiterature4.22×
12Scooby-DooMovies & TV2.98×
13WikipediaInternet & Social Media2.63×
14Harry PotterMovies & TV2.09×
15BeautyBeauty & Wellness1.74×
16Food and drinkFood & Beverages1.70×
17SupermanMovies & TV1.66×
18XInternet & Social Media1.62×
19FoodFood & Beverages1.58×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hamster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hamster audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.19×
TraditionCONSERVATISM1.91×
SpiritualityBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hamster audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Design AffinityPREMIUM0.91×
Price SensitivityPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hamster have in United States?

Hamster has an estimated audience of 2,096,307 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hamster fans?

60.6% of Hamster fans are female, 39.4% are male, with an average age of 35.4 years.

03

Which brands do Hamster fans like most?

Hamster fans show strongest brand affinity for Obedience trial (38.1×), Labrador (9.89×), and Domestic rabbit (33.67×) over the country average.

04

Where do Hamster fans live in United States?

Hamster fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hamster fans also like?

Beyond Hamster itself, the audience over-indexes on Labrador (9.89×), Domestic rabbit (33.67×), Guinea pig (14.44×), and Rodent (11.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Hamster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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