Hamster Audience in United States

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Hamster has an estimated audience of 2,096,307 people in United States. 60.6% are female, 39.4% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Obedience trial, Labrador, Domestic rabbit, Guinea pig, Rodent.

The average Hamster fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Obedience trial, Labrador, Domestic rabbit, with strongest over-indexing on Obedience trial (38.1× the country average). Demographically, the Hamster audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Video game

Demographics of Hamster fans

Demographic split for Hamster audience in United States
MetricValue
Female60.6%
Male39.4%
Average age35.4
Estimated audience size2,096,307

Audience persona

The typical Hamster fan in United States is more female, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Obedience trial.

Top regions in United States

Top regions ranked by reach for Hamster in United States
RegionReachAffinity
California304,7391.32×
Texas206,5611.15×
Florida181,4561.28×
New York150,7791.29×
Illinois82,2251.18×
Georgia75,1891.16×
Pennsylvania74,1321.05×
Ohio67,3661.04×
New Jersey66,2141.24×
North Carolina61,0670.97×
Michigan58,6531.07×
Virginia58,4311.14×
Washington52,7981.26×
Arizona48,9341.14×
Massachusetts44,9331.09×
Tennessee42,4321.01×
Indiana40,3621.05×
Maryland37,3531.04×
Missouri35,2251.04×
Colorado32,4000.98×
South Carolina29,9580.95×
Minnesota28,3980.95×
Wisconsin28,1250.89×
Alabama27,7130.95×
Oregon26,7071.11×
Kentucky26,3301×
Louisiana24,9870.92×
Oklahoma23,9621.03×
Nevada22,9051.13×
Connecticut21,8721.04×
Utah16,6160.89×
Iowa16,3940.95×
Kansas15,8440.96×
Arkansas15,2720.88×
Mississippi14,7990.86×
Nebraska10,4550.99×
New Mexico10,1030.96×
Idaho10,0860.96×
West Virginia9,2560.95×
Hawaii8,3280.92×
Maine7,2120.96×
Washington, District of Columbia6,7621.07×
New Hampshire6,7110.81×
Rhode Island5,5970.84×
Delaware4,9590.86×
Montana4,2890.74×
South Dakota3,9680.82×
Alaska3,6950.82×
North Dakota3,4920.81×
Vermont2,5210.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hamster audience
BrandAffinityCategory
Obedience trial38.1×Pets & Animals
Labrador9.89×Pets & Animals
Domestic rabbit33.67×Pets & Animals
Guinea pig14.44×Pets & Animals
Rodent11.35×Pets & Animals
Food and drink1.7×Food & Beverages
Pugs28.85×Pets & Animals
Beauty1.74×Beauty & Wellness
Food1.58×Food & Beverages
Movies1.51×Movies & TV
Superman1.66×Movies & TV
Border Terrier31.34×Pets & Animals
Persian cat4.99×Pets & Animals
Harry Potter2.09×Movies & TV
Humorism4.22×Literature
Wikipedia2.63×Internet & Social Media
Friends1.88×Movies & TV
British Shorthair5.11×Pets & Animals
Scooby-Doo2.98×Movies & TV
Siamese cat4.95×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hamster audience
TraitClusterScore
PatriotismCONSERVATISM1.47
SpiritualityBALANCE1.28
DIY MentalityTHRILL1.28
SustainabilityBALANCE1.27
Pet OwnershipJOY1.23
IndividualismJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Hamster
CountryShare
Japan15.2%
United States12.6%
Germany9.4%

See Hamster audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Hamster have in United States?

Hamster has an estimated audience of 2,096,307 people in United States, concentrated in California and Texas.

What is the gender split and age of Hamster fans?

60.6% of Hamster fans are female, 39.4% are male, with an average age of 35.4 years.

Which brands do Hamster fans like most?

Hamster fans show strongest brand affinity for Obedience trial (38.1×), Labrador (9.89×), and Domestic rabbit (33.67×) over the country average.

Where do Hamster fans live in United States?

Hamster fans in United States are most concentrated in California (reach 304,739), Texas (reach 206,561), and Florida (reach 181,456). These three regions account for the largest share of the active audience.

What other brands do Hamster fans also like?

Beyond Hamster itself, the audience over-indexes on Labrador (9.89×), Domestic rabbit (33.67×), Guinea pig (14.44×), and Rodent (11.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.