Rascasse Audience Intelligence

Obedience trial Audience in United States

A data profile of the people who buy, follow and care about Obedience trial in United States — modelled from more than twelve digital signal sources. Obedience trial has an estimated audience of 981,989 people in United States.

#8729among Topic in United States#376in Pets & Animals

The average Obedience trial fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Pet sitting, Hamster, with strongest over-indexing on Dog agility (65.64× the country average).

Demographically, the Obedience trial audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Obedience trial fan in United States is more female, around 44.8 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Obedience trial profile in United States.

Audience size
982K
in United States
Gender
56.6%♀
43.4% male
Age
44.8
average years
Country rank
#23965
Topic in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Obedience trial fans

56.6% are female, 43.4% are male, average age 44.8.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Obedience trial audience in United States
MetricValue
Female56.6%
Male43.4%
Average age44.8
Estimated audience size981,989
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Obedience trial audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3916%
40-4923%
50+35%
Fig. 04

Worldwide distribution

43.0%

of the worldwide Obedience trial audience comes from United States.

Worldwide audience distribution share by country for Obedience trial
CountryShare
United States43.0%
Italy12.6%
United Kingdom9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Obedience trial audience in United States is strongest.

Fig. 05

Top regions by affinity

Obedience trial fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.46×
02Rhode Island~4K1.20×
03West Virginia~5K1.18×
04New Hampshire~5K1.18×
05Maine~4K1.18×
06Montana~3K1.18×
07Idaho~6K1.14×
08Hawaii~5K1.14×
09Washington, District of Columbia~3K1.11×
10Alaska~2K1.09×
11Iowa~9K1.07×
12Arkansas~8K1.04×
13Kansas~8K1.04×
14Nebraska~5K1.04×
15Connecticut~10K1.02×
16Oregon~10K1.01×
17Utah~9K1.01×
18Mississippi~8K1.01×
19Delaware~3K1.01×
20South Dakota~2K1.01×
21Louisiana~10K1.00×
22North Dakota~2K1.00×
23Kentucky~10K0.99×
24Oklahoma~10K0.99×
25New Mexico~5K0.99×
26Nevada~9K0.98×
27South Carolina~10K0.96×
28Wisconsin~10K0.96×
29Alabama~10K0.96×
30Missouri~20K0.95×
31Minnesota~10K0.95×
32Tennessee~20K0.94×
33Indiana~20K0.94×
34Maryland~20K0.94×
35Colorado~10K0.94×
36Arizona~20K0.92×
37Massachusetts~20K0.92×
38Washington~20K0.91×
39Michigan~20K0.90×
40Virginia~20K0.90×
41Georgia~30K0.89×
42Ohio~30K0.89×
43North Carolina~30K0.89×
44New Jersey~20K0.89×
45Pennsylvania~30K0.88×
46Illinois~30K0.87×
47Florida~60K0.84×
48New York~50K0.84×
49Texas~70K0.83×
50California~90K0.79×
Fig. 06

Affinity by region

Affinity by region — Obedience trial, United States
0.79×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Obedience trial audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Obedience trial audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals65.64×
02HamsterPets & Animals38.10×
03CroquetteFood & Beverages36.34×
04Pet sittingPets & Animals14.09×
05Dog trainingPets & Animals9.67×
06Fragrance oilBeauty & Wellness7.94×
07CheeseburgerFood & Beverages6.14×
08Veterinary medicineBusiness & Career3.46×
09Discount TireShopping2.84×
10LivemusicMusic & Radio2.66×
11ToysGames2.05×
12Nonprofit organizationPolitics & Society1.96×
13SUVsCars & Mobility1.84×
14BeerFood & Beverages1.82×
15EBayShopping1.75×
16DogsPets & Animals1.68×
17Alcoholic beveragesFood & Beverages1.60×
18RecipesFood & Beverages1.57×
19XInternet & Social Media1.54×
20American footballSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Obedience trial audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Obedience trial audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.80×
PatriotismCONSERVATISM1.68×
Need for SecurityCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Obedience trial audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
SustainabilityBALANCE0.80×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Obedience trial have in United States?

Obedience trial has an estimated audience of 981,989 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Obedience trial fans?

56.6% of Obedience trial fans are female, 43.4% are male, with an average age of 44.8 years.

03

Which brands do Obedience trial fans like most?

Obedience trial fans show strongest brand affinity for Dog agility (65.64×), Pet sitting (14.09×), and Hamster (38.1×) over the country average.

04

Where do Obedience trial fans live in United States?

Obedience trial fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Obedience trial fans also like?

Beyond Obedience trial itself, the audience over-indexes on Pet sitting (14.09×), Hamster (38.1×), Dog training (9.67×), and Croquette (36.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Obedience trial audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Obedience trial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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