Fragrance oil Audience in United States

Fragrance oil logo

Fragrance oil has an estimated audience of 3,788,593 people in United States. 70.3% are female, 29.7% are male, average age 36.8. Top regions: Texas, California, Florida. Top brand affinities: Pride & Prejudice (2005 film), Sex and the City (film), Yankee Candle, Candle wick, WoodWick Candles.

The average Fragrance oil fan in United States is 36.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Pride & Prejudice (2005 film), Sex and the City (film), Yankee Candle, with strongest over-indexing on Pride & Prejudice (2005 film) (28.35× the country average). Demographically, the Fragrance oil audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances

Demographics of Fragrance oil fans

Demographic split for Fragrance oil audience in United States
MetricValue
Female70.3%
Male29.7%
Average age36.8
Estimated audience size3,788,593

Audience persona

The typical Fragrance oil fan in United States is more female, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Pride & Prejudice (2005 film).

Top regions in United States

Top regions ranked by reach for Fragrance oil in United States
RegionReachAffinity
Texas379,4721.17×
California323,7760.78×
Florida247,7330.97×
New York220,2211.04×
Georgia160,3321.37×
Pennsylvania134,4301.05×
North Carolina128,2401.12×
Ohio127,8871.1×
Illinois127,2781.01×
Tennessee100,5821.32×
Michigan97,1890.98×
Virginia96,0151.04×
Alabama87,9501.66×
Louisiana86,6981.77×
New Jersey86,2250.89×
Indiana83,5801.21×
Maryland76,4261.17×
South Carolina70,4041.24×
Missouri69,7551.14×
Kentucky65,3631.38×
Arizona63,7650.82×
Washington62,8720.83×
Massachusetts58,4050.78×
Wisconsin57,7711.01×
Mississippi57,2751.83×
Oklahoma53,4621.27×
Arkansas47,7281.53×
Colorado47,1650.79×
Minnesota42,4460.78×
Oregon37,4990.86×
Connecticut32,2680.85×
Nevada31,8880.87×
Kansas31,0411.04×
Iowa28,2690.91×
West Virginia27,3541.55×
Utah25,9240.76×
Idaho16,4190.86×
Nebraska15,7640.83×
New Mexico15,6820.83×
Hawaii11,0310.68×
Maine10,7200.79×
New Hampshire10,6250.71×
Delaware10,0230.96×
Rhode Island9,4830.79×
Washington, District of Columbia8,6440.76×
Montana6,9690.66×
South Dakota6,2070.71×
North Dakota5,3910.69×
Alaska5,2640.65×
Vermont3,6700.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fragrance oil audience
BrandAffinityCategory
Pride & Prejudice (2005 film)28.35×Movies & TV
Sex and the City (film)23.97×Movies & TV
Yankee Candle15.66×Home & Garden
Candle wick12.85×Home & Garden
WoodWick Candles41.25×Home & Garden
Georgia Aquarium10.25×Travel & Leisure
Longchamp13.44×Fashion & Accessoires
FragranceNet.com16.5×Beauty & Wellness
Scentsy12.22×Home & Garden
Beauty1.56×Beauty & Wellness
Bargain Hunters7.74×Shopping
The Gilded Age2.88×Movies & TV
Candlebox28.69×Music & Radio
Coach4.01×Fashion & Accessoires
National College of Arts59.67×Business & Career
Checkers7.3×Food & Beverages
Live7.85×Music & Radio
Incense9.03×Home & Garden
Perfume (Japanese band)7.88×Music & Radio
Sixteen Candles13.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fragrance oil audience
TraitClusterScore
Luxury OrientationPREMIUM3.5
Design AffinityPREMIUM1.56
Price SensitivityPREMIUM1.55
MindfulnessBALANCE1.39
LGBTQ+ IdentityOPEN1.39
DIY MentalityTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Fragrance oil
CountryShare
Japan49.5%
United States11.1%
India3.7%

See Fragrance oil audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Fragrance oil have in United States?

Fragrance oil has an estimated audience of 3,788,593 people in United States, concentrated in Texas and California.

What is the gender split and age of Fragrance oil fans?

70.3% of Fragrance oil fans are female, 29.7% are male, with an average age of 36.8 years.

Which brands do Fragrance oil fans like most?

Fragrance oil fans show strongest brand affinity for Pride & Prejudice (2005 film) (28.35×), Sex and the City (film) (23.97×), and Yankee Candle (15.66×) over the country average.

Where do Fragrance oil fans live in United States?

Fragrance oil fans in United States are most concentrated in Texas (reach 379,472), California (reach 323,776), and Florida (reach 247,733). These three regions account for the largest share of the active audience.

What other brands do Fragrance oil fans also like?

Beyond Fragrance oil itself, the audience over-indexes on Sex and the City (film) (23.97×), Yankee Candle (15.66×), Candle wick (12.85×), and WoodWick Candles (41.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fragrance oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.