Rascasse Audience Intelligence

Fragrance oil Audience in United States

A data profile of the people who buy, follow and care about Fragrance oil in United States — modelled from more than twelve digital signal sources. Fragrance oil has an estimated audience of 3,788,593 people in United States.

#2among Fragrances in United States#4455among Topic in United States#154in Beauty & Wellness

The average Fragrance oil fan in United States is 36.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Pride & Prejudice (2005 film), Sex and the City (film), Yankee Candle, with strongest over-indexing on Pride & Prejudice (2005 film) (28.35× the country average).

Demographically, the Fragrance oil audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fragrance oil fan in United States is more female, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for Pride & Prejudice (2005 film).

Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fragrance oil profile in United States.

Audience size
3.8M
in United States
Gender
70.3%♀
29.7% male
Age
36.8
average years
Country rank
#8413
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fragrance oil fans

70.3% are female, 29.7% are male, average age 36.8.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Fragrance oil audience in United States
MetricValue
Female70.3%
Male29.7%
Average age36.8
Estimated audience size3,788,593
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Fragrance oil audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Fragrance oil audience comes from United States.

Worldwide audience distribution share by country for Fragrance oil
CountryShare
Japan49.5%
United States11.1%
India3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fragrance oil audience in United States is strongest.

Fig. 05

Top regions by affinity

Fragrance oil fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~80K1.68×
02Mississippi~50K1.67×
03Alabama~80K1.59×
04West Virginia~30K1.42×
05Arkansas~40K1.39×
06Georgia~200K1.34×
07Kentucky~60K1.31×
08Tennessee~100K1.26×
09Oklahoma~50K1.22×
10South Carolina~70K1.21×
11Maryland~80K1.19×
12Indiana~80K1.13×
13Texas~400K1.11×
14Missouri~70K1.11×
15North Carolina~100K1.10×
16Ohio~100K1.09×
17Virginia~100K1.03×
18Kansas~30K1.02×
19New York~200K1.01×
20Pennsylvania~100K1.00×
21Delaware~10K1.00×
22Michigan~100K0.96×
23Wisconsin~50K0.96×
24Florida~200K0.95×
25Illinois~100K0.95×
26Iowa~30K0.95×
27New Jersey~90K0.92×
28Nebraska~20K0.92×
29South Dakota~8K0.92×
30North Dakota~7K0.92×
31Nevada~30K0.91×
32Idaho~20K0.91×
33New Mexico~20K0.91×
34Alaska~7K0.91×
35Oregon~40K0.89×
36Rhode Island~10K0.89×
37Montana~9K0.89×
38Vermont~6K0.88×
39Connecticut~30K0.87×
40Maine~10K0.87×
41Arizona~70K0.86×
42Washington, District of Columbia~10K0.86×
43New Hampshire~10K0.85×
44Utah~30K0.84×
45Hawaii~10K0.83×
46Washington~60K0.81×
47Minnesota~40K0.81×
48Colorado~50K0.80×
49Massachusetts~60K0.79×
50California~300K0.75×
Fig. 06

Affinity by region

Affinity by region — Fragrance oil, United States
0.75×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fragrance oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fragrance oil audience
#·InterestCategoryAffinity×
01National College of ArtsBusiness & Career59.67×
02WoodWick CandlesHome & Garden41.25×
03CandleboxMusic & Radio28.69×
04Pride & Prejudice (2005 film)Movies & TV28.35×
05Sex and the City (film)Movies & TV23.97×
06FragranceNet.comBeauty & Wellness16.50×
07Yankee CandleHome & Garden15.66×
08LongchampFashion & Accessoires13.44×
09Candle wickHome & Garden12.85×
10ScentsyHome & Garden12.22×
11Georgia AquariumTravel & Leisure10.25×
12IncenseHome & Garden9.03×
13Hello BabyKids & Family8.20×
14LiveMusic & Radio7.85×
15Bargain HuntersShopping7.74×
16CheckersFood & Beverages7.30×
17CoachFashion & Accessoires4.01×
18The Gilded AgeMovies & TV2.88×
19Trader Joe'sShopping2.01×
20BeautyBeauty & Wellness1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fragrance oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fragrance oil audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.96×
IndividualismJOY1.39×
MindfulnessBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fragrance oil audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Need for SecurityCONSERVATISM0.73×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fragrance oil have in United States?

Fragrance oil has an estimated audience of 3,788,593 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Fragrance oil fans?

70.3% of Fragrance oil fans are female, 29.7% are male, with an average age of 36.8 years.

03

Which brands do Fragrance oil fans like most?

Fragrance oil fans show strongest brand affinity for Pride & Prejudice (2005 film) (28.35×), Sex and the City (film) (23.97×), and Yankee Candle (15.66×) over the country average.

04

Where do Fragrance oil fans live in United States?

Fragrance oil fans in United States are most concentrated in Texas (reach ~400K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fragrance oil fans also like?

Beyond Fragrance oil itself, the audience over-indexes on Sex and the City (film) (23.97×), Yankee Candle (15.66×), Candle wick (12.85×), and WoodWick Candles (41.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fragrances audiences in United States

See Fragrance oil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fragrance oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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