WoodWick Candles Audience in United States
WoodWick Candles has an estimated audience of 361,038 people in United States. 73.0% are female, 27.0% are male, average age 35.6. Top regions: Texas, California, Florida.
The average WoodWick Candles fan in United States is 35.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Demographically, the WoodWick Candles audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Home & Garden · Type: Brand · Subtype: Home accessories
Demographics of WoodWick Candles fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 35.6 |
| Estimated audience size | 361,038 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 25,567 | 0.82× |
| California | 20,211 | 0.51× |
| Florida | 17,846 | 0.73× |
| New York | 14,814 | 0.73× |
| Ohio | 14,242 | 1.28× |
| Pennsylvania | 13,611 | 1.12× |
| North Carolina | 12,684 | 1.17× |
| Michigan | 12,575 | 1.33× |
| Illinois | 12,112 | 1.01× |
| Georgia | 10,736 | 0.97× |
| Tennessee | 9,528 | 1.32× |
| Virginia | 9,200 | 1.05× |
| Indiana | 9,133 | 1.38× |
| Missouri | 8,273 | 1.42× |
| Wisconsin | 7,980 | 1.47× |
| New Jersey | 6,882 | 0.75× |
| Minnesota | 6,604 | 1.28× |
| Kentucky | 6,226 | 1.38× |
| South Carolina | 5,960 | 1.1× |
| Colorado | 5,857 | 1.03× |
| Washington | 5,646 | 0.78× |
| Massachusetts | 5,530 | 0.78× |
| Arizona | 5,494 | 0.75× |
| Alabama | 5,404 | 1.07× |
| Louisiana | 4,861 | 1.04× |
| Oklahoma | 4,846 | 1.21× |
| Maryland | 4,836 | 0.78× |
| Arkansas | 4,149 | 1.39× |
| Kansas | 4,025 | 1.41× |
| Iowa | 3,765 | 1.27× |
| Mississippi | 3,364 | 1.13× |
| Oregon | 3,153 | 0.76× |
| Connecticut | 2,782 | 0.77× |
| Utah | 2,482 | 0.77× |
| Nebraska | 2,433 | 1.34× |
| Nevada | 2,149 | 0.62× |
| West Virginia | 2,074 | 1.23× |
| Idaho | 1,730 | 0.96× |
| New Hampshire | 1,370 | 0.96× |
| New Mexico | 1,291 | 0.71× |
| Maine | 1,206 | 0.93× |
| Montana | 1,200 | 1.2× |
| South Dakota | 1,004 | 1.2× |
| North Dakota | 917 | 1.24× |
| Rhode Island | 894 | 0.78× |
| Delaware | 827 | 0.83× |
| Washington, District of Columbia | 611 | 0.56× |
| Wyoming | 569 | 1.06× |
| Alaska | 474 | 0.61× |
| Vermont | 472 | 0.74× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.15 |
| Luxury Orientation | PREMIUM | 1.68 |
| Pet Ownership | JOY | 1.54 |
| Mindfulness | BALANCE | 1.32 |
| Creativity | OPEN | 1.29 |
| LGBTQ+ Identity | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.7% |
| United Kingdom | 17.2% |
| Italy | 9.6% |
See WoodWick Candles audiences in other countries
More Home accessories audiences in United States
- HomeGoods (28,787,650)
- Big Lots (7,801,656)
- Yankee Candle (3,390,827)
- Scentsy (2,497,861)
- Zara Home (2,435,557)
How to read this data
Audience size is the estimated number of people in United States who actively search for WoodWick Candles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.