Scentsy Audience in United States

Scentsy logo

Scentsy has an estimated audience of 2,497,860 people in United States. 79.0% are female, 21.0% are male, average age 39.7. Top regions: Texas, California, Ohio. Top brand affinities: Hobby Lobby, Candle wick, Pride & Prejudice (2005 film), Hobby, Image sensor.

The average Scentsy fan in United States is 39.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Ohio. Top brand affinities include Hobby Lobby, Candle wick, Pride & Prejudice (2005 film), with strongest over-indexing on Hobby Lobby (3.21× the country average). Demographically, the Scentsy audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

Demographics of Scentsy fans

Demographic split for Scentsy audience in United States
MetricValue
Female79.0%
Male21.0%
Average age39.7
Estimated audience size2,497,860

Audience persona

The typical Scentsy fan in United States is more female, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Hobby Lobby.

Top regions in United States

Top regions ranked by reach for Scentsy in United States
RegionReachAffinity
Texas189,2580.88×
California103,9020.38×
Ohio100,3921.3×
Florida98,0610.58×
North Carolina97,5711.3×
Pennsylvania74,1250.88×
Illinois66,1820.8×
Indiana61,6571.35×
Virginia58,1650.96×
Michigan49,9030.76×
New York49,0860.35×
Tennessee47,3540.95×
Kentucky47,0521.5×
Missouri46,3261.15×
Alabama44,9171.29×
Idaho43,7603.49×
Georgia42,5830.55×
Wisconsin41,1431.09×
Iowa40,3861.96×
Washington38,4370.77×
South Carolina36,2460.96×
Oklahoma35,7751.29×
Arizona30,8670.61×
Maryland30,1520.7×
Louisiana27,4170.85×
Minnesota26,8580.75×
West Virginia26,5532.28×
Colorado26,2770.67×
Kansas24,5261.25×
Oregon23,6320.83×
New Jersey23,5900.37×
Utah23,0601.03×
Nebraska20,9181.67×
Mississippi20,7791.01×
Arkansas20,7351.01×
Nevada16,2930.67×
Massachusetts14,6120.3×
Maine13,6401.52×
New Mexico13,0761.04×
Montana9,5671.38×
South Dakota7,6131.32×
Connecticut7,4710.3×
North Dakota7,3151.43×
New Hampshire6,1570.63×
Wyoming6,1021.65×
Delaware4,9610.72×
Alaska4,3850.82×
Vermont3,4390.78×
Rhode Island3,1910.4×
Hawaii2,7980.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scentsy audience
BrandAffinityCategory
Hobby Lobby3.21×Home & Garden
Candle wick9.94×Home & Garden
Pride & Prejudice (2005 film)9.83×Movies & TV
Hobby2.14×Home & Garden
Image sensor3.29×Technology & Electronics
Fox News Channel1.79×Movies & TV
Child1.72×Kids & Family
TV1.51×Movies & TV
Pleasure2×Politics & Society
Fragrance oil8.94×Beauty & Wellness
Religion1.91×Business & Career
Motherhood1.79×Kids & Family
Five Below3.02×Shopping
U.S. state1.67×Travel & Leisure
NBC1.79×Movies & TV
Parent1.95×Kids & Family
Christmas Eve3.26×Kids & Family
Catherine O'Hara3.56×Movies & TV
Gift1.71×Shopping
Spirit Halloween3.23×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scentsy audience
TraitClusterScore
Luxury OrientationPREMIUM1.97
ExtroversionTHRILL1.7
Risk AppetiteTHRILL1.59
CreativityOPEN1.33
Community OrientationOPEN1.32
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Scentsy
CountryShare
United States59.8%
United Kingdom11.0%
Canada8.0%

See Scentsy audiences in other countries

More Home accessories audiences in United States

Frequently asked questions

How many fans does Scentsy have in United States?

Scentsy has an estimated audience of 2,497,860 people in United States, concentrated in Texas and California.

What is the gender split and age of Scentsy fans?

79.0% of Scentsy fans are female, 21.0% are male, with an average age of 39.7 years.

Which brands do Scentsy fans like most?

Scentsy fans show strongest brand affinity for Hobby Lobby (3.21×), Candle wick (9.94×), and Pride & Prejudice (2005 film) (9.83×) over the country average.

Where do Scentsy fans live in United States?

Scentsy fans in United States are most concentrated in Texas (reach 189,258), California (reach 103,902), and Ohio (reach 100,392). These three regions account for the largest share of the active audience.

What other brands do Scentsy fans also like?

Beyond Scentsy itself, the audience over-indexes on Candle wick (9.94×), Pride & Prejudice (2005 film) (9.83×), Hobby (2.14×), and Image sensor (3.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scentsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.