Rascasse Audience Intelligence

Scentsy Target Market in United States

A data profile of the people who buy, follow and care about Scentsy in United States — modelled from more than twelve digital signal sources. Scentsy has an estimated audience of 2,491,951 people in United States.

#5among Home accessories in United States#1199among Brand in United States#705in Home & Garden

The average Scentsy fan in United States is 39.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Ohio.

Top brand affinities include Hobby Lobby, Donald Trump, Candle wick, with strongest over-indexing on Hobby Lobby (3.21× the country average).

Demographically, the Scentsy audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scentsy fan in United States is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Hobby Lobby.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scentsy profile in United States.

Audience size
2.5M
in United States
Gender
79.0%♀
21.0% male
Age
39.7
average years
Country rank
#11949
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Scentsy

79.0% are female, 21.0% are male, average age 39.7.

Fig. 02

Gender split

79.0%
Female
21.0%
Male
Demographic split for Scentsy audience in United States
MetricValue
Female79.0%
Male21.0%
Average age39.7
Estimated audience size2,491,951
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Scentsy audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4924%
50+19%
Fig. 04

Worldwide distribution

59.2%

of the worldwide Scentsy audience comes from United States.

Worldwide audience distribution share by country for Scentsy
CountryShare
United States59.2%
United Kingdom11.0%
Canada7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scentsy audience in United States is strongest.

Fig. 05

Top regions by affinity

Scentsy customers by region in United States
#RegionReachAffinity×
01Idaho~50K3.97×
02West Virginia~30K2.46×
03Iowa~40K1.92×
04Wyoming~7K1.76×
05Nebraska~20K1.70×
06Maine~10K1.62×
07North Dakota~8K1.56×
08Kentucky~50K1.46×
09Montana~10K1.45×
10South Dakota~8K1.36×
11Indiana~60K1.30×
12Oklahoma~40K1.27×
13Ohio~100K1.25×
14Kansas~20K1.22×
15North Carolina~90K1.21×
16Alabama~40K1.20×
17Missouri~40K1.11×
18Wisconsin~40K1.06×
19Utah~20K1.04×
20Arkansas~20K1.03×
21New Mexico~10K1.02×
22Mississippi~20K1.00×
23Virginia~60K0.91×
24Tennessee~50K0.90×
25South Carolina~30K0.90×
26Pennsylvania~70K0.85×
27Alaska~5K0.85×
28Louisiana~30K0.84×
29Vermont~4K0.84×
30Texas~200K0.81×
31Oregon~20K0.80×
32Minnesota~30K0.76×
33Washington~40K0.74×
34Illinois~60K0.73×
35Michigan~50K0.73×
36Delaware~5K0.73×
37Maryland~30K0.67×
38Nevada~20K0.67×
39Colorado~30K0.65×
40New Hampshire~6K0.65×
41Arizona~30K0.56×
42Florida~90K0.54×
43Georgia~40K0.52×
44Rhode Island~4K0.46×
45California~100K0.36×
46New Jersey~20K0.35×
47Hawaii~4K0.34×
48New York~50K0.32×
49Connecticut~8K0.32×
50Massachusetts~10K0.30×
Fig. 06

Affinity by region

Affinity by region — Scentsy, United States
0.30×1.00×3.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scentsy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scentsy audience
#·InterestCategoryAffinity×
01Candle wickHome & Garden9.94×
02Fragrance oilBeauty & Wellness8.94×
03Catherine O'HaraMovies & TV3.56×
04Image sensorTechnology & Electronics3.29×
05Christmas EveKids & Family3.26×
06Spirit HalloweenKids & Family3.23×
07Hobby LobbyHome & Garden3.21×
08Five BelowShopping3.02×
09HobbyHome & Garden2.14×
10PleasurePolitics & Society2.00×
11BoutiquesFashion & Accessoires1.97×
12Donald TrumpPolitics & Society1.95×
13ParentKids & Family1.95×
14ReligionBusiness & Career1.91×
15MotherhoodKids & Family1.79×
16NBCMovies & TV1.79×
17ChildKids & Family1.72×
18GiftShopping1.71×
19U.S. stateTravel & Leisure1.67×
20TVMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scentsy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scentsy audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.84×
Community OrientationOPEN1.77×
SpiritualityBALANCE1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scentsy audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.59×
Luxury OrientationPREMIUM0.64×
Risk AppetiteTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Scentsy's target market in United States?

Scentsy's target market in United States covers an estimated 2,491,951 people, concentrated in Texas and California.

02

What is the gender split and age of Scentsy customers?

79.0% of the Scentsy audience are female, 21.0% are male, with an average age of 39.7 years.

03

Which brands do Scentsy fans like most?

Scentsy fans show strongest brand affinity for Hobby Lobby (3.21×), Donald Trump (1.95×), and Candle wick (9.94×) over the country average.

04

Where do Scentsy fans live in United States?

Scentsy fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Ohio (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Scentsy fans also like?

Beyond Scentsy itself, the audience over-indexes on Donald Trump (1.95×), Candle wick (9.94×), Hobby (2.14×), and Image sensor (3.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home accessories audiences in United States

See Scentsy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scentsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →