Christmas Eve Audience in United States

Christmas Eve has an estimated audience of 25,519,689 people in United States. 70.6% are female, 29.4% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Singer-songwriter, Beetlejuice.

The average Christmas Eve fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (4.62× the country average). Demographically, the Christmas Eve audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Christmas Eve fans

Demographic split for Christmas Eve audience in United States
MetricValue
Female70.6%
Male29.4%
Average age42.4
Estimated audience size25,519,689

Audience persona

The typical Christmas Eve fan in United States is more female, around 42.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Christmas Eve in United States
RegionReachAffinity
California3,888,2231.39×
Texas2,909,1491.33×
Florida1,922,7731.11×
New York1,637,8381.15×
Illinois1,097,8821.29×
Pennsylvania941,1881.1×
Ohio839,8371.07×
North Carolina824,1331.07×
Georgia819,1751.04×
New Jersey748,9901.15×
Virginia739,5981.19×
Michigan711,5041.07×
Washington578,7221.13×
Arizona542,8461.04×
Tennessee542,1931.06×
Massachusetts502,6341×
Indiana490,8371.05×
Maryland489,2801.12×
South Carolina439,4781.14×
Minnesota413,2451.13×
Wisconsin411,9411.07×
Missouri394,3220.96×
Alabama354,5620.99×
Colorado330,2500.82×
Louisiana319,8720.97×
Oklahoma316,8211.12×
Kentucky306,5600.96×
Connecticut285,3261.11×
Oregon280,9300.96×
Nevada276,0631.12×
Arkansas213,9781.02×
Iowa209,8541×
Utah192,6570.84×
Mississippi185,7030.88×
Kansas179,4580.89×
New Mexico128,3271×
Nebraska125,7350.98×
Hawaii108,0120.98×
West Virginia101,6980.86×
Idaho98,5850.77×
New Hampshire86,2970.86×
Rhode Island70,4480.87×
Maine67,5890.74×
Washington, District of Columbia66,8960.87×
Delaware61,6460.88×
Montana54,5790.77×
North Dakota52,4531×
South Dakota51,2640.87×
Alaska43,4220.8×
Vermont30,4870.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christmas Eve audience
BrandAffinityCategory
Google Maps4.62×Internet & Social Media
Capital One4.62×Business & Career
Indeed.com4.62×Business & Career
Singer-songwriter4.04×Music & Radio
Beetlejuice4.62×Movies & TV
Google News4.62×News
Enterprise Rent-A-Car4.62×Cars & Mobility
Diane Keaton4.62×Movies & TV
AccuWeather4.62×Home & Garden
Diabetes mellitus awareness4.62×Health
Circle K4.62×Shopping
Aaron Rodgers4.22×Sports
DeviantArt4.62×Internet & Social Media
Chuck Norris3.98×Movies & TV
Bruce Willis4.62×Movies & TV
CarGurus3.64×Cars & Mobility
MSN2.41×News
Apple Store4.62×Shopping
Google Flights3.28×Travel & Leisure
Khan Academy4.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christmas Eve audience
TraitClusterScore
Price SensitivityPREMIUM1.29
Family OrientationCONSERVATISM1.19
IndulgenceJOY1.15
Luxury OrientationPREMIUM1.15
TravellingTHRILL1.13
CreativityOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for Christmas Eve
CountryShare
United States34.3%
United Kingdom9.6%
Germany4.2%

See Christmas Eve audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Christmas Eve have in United States?

Christmas Eve has an estimated audience of 25,519,689 people in United States, concentrated in California and Texas.

What is the gender split and age of Christmas Eve fans?

70.6% of Christmas Eve fans are female, 29.4% are male, with an average age of 42.4 years.

Which brands do Christmas Eve fans like most?

Christmas Eve fans show strongest brand affinity for Google Maps (4.62×), Capital One (4.62×), and Indeed.com (4.62×) over the country average.

Where do Christmas Eve fans live in United States?

Christmas Eve fans in United States are most concentrated in California (reach 3,888,223), Texas (reach 2,909,149), and Florida (reach 1,922,773). These three regions account for the largest share of the active audience.

What other brands do Christmas Eve fans also like?

Beyond Christmas Eve itself, the audience over-indexes on Capital One (4.62×), Indeed.com (4.62×), Singer-songwriter (4.04×), and Beetlejuice (4.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas Eve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.