Rascasse Audience Intelligence

Christmas Eve Audience in United States

A data profile of the people who buy, follow and care about Christmas Eve in United States — modelled from more than twelve digital signal sources. Christmas Eve has an estimated audience of 25,519,689 people in United States.

#815among Topic in United States#40in Kids & Family

The average Christmas Eve fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, Stitch!, Real property, with strongest over-indexing on Genetics (2.03× the country average).

Demographically, the Christmas Eve audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christmas Eve fan in United States is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Genetics.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christmas Eve profile in United States.

Audience size
25.5M
in United States
Gender
70.6%♀
29.4% male
Age
42.4
average years
Country rank
#1198
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christmas Eve fans

70.6% are female, 29.4% are male, average age 42.4.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Christmas Eve audience in United States
MetricValue
Female70.6%
Male29.4%
Average age42.4
Estimated audience size25,519,689
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Christmas Eve audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4924%
50+26%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Christmas Eve audience comes from United States.

Worldwide audience distribution share by country for Christmas Eve
CountryShare
United States34.3%
United Kingdom9.6%
Germany4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christmas Eve audience in United States is strongest.

Fig. 05

Top regions by affinity

Christmas Eve fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M1.31×
02California~3.5M1.29×
03Illinois~1M1.21×
04New Jersey~800K1.20×
05New York~1.5M1.15×
06Florida~2M1.13×
07Virginia~700K1.13×
08Connecticut~300K1.10×
09Wisconsin~400K1.08×
10South Carolina~400K1.08×
11Oklahoma~300K1.08×
12Maryland~500K1.07×
13Minnesota~400K1.07×
14Hawaii~100K1.07×
15North Dakota~60K1.07×
16Pennsylvania~900K1.06×
17Georgia~800K1.06×
18Nevada~300K1.06×
19New Mexico~100K1.06×
20Arizona~500K1.05×
21Washington~500K1.05×
22Massachusetts~500K1.02×
23Louisiana~300K1.02×
24Ohio~800K1.01×
25North Carolina~800K1.01×
26Michigan~700K1.01×
27Tennessee~500K1.01×
28Indiana~500K1.00×
29Kentucky~300K1.00×
30Arkansas~200K1.00×
31Missouri~400K0.99×
32Iowa~200K0.98×
33Nebraska~100K0.98×
34Alabama~300K0.97×
35South Dakota~60K0.97×
36Rhode Island~80K0.96×
37Delaware~70K0.96×
38Kansas~200K0.95×
39Oregon~300K0.93×
40Alaska~50K0.93×
41West Virginia~100K0.92×
42Mississippi~200K0.91×
43New Hampshire~90K0.90×
44Utah~200K0.89×
45Idaho~100K0.87×
46Montana~60K0.86×
47Colorado~300K0.85×
48Washington, District of Columbia~70K0.85×
49Vermont~40K0.83×
50Maine~70K0.79×
Fig. 06

Affinity by region

Affinity by region — Christmas Eve, United States
0.79×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christmas Eve audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christmas Eve audience
#·InterestCategoryAffinity×
01Stitch!Movies & TV4.62×
02Berlin WallTravel & Leisure4.41×
03Greeting cardKids & Family2.72×
04TablewareFood & Beverages2.39×
05Obsessed (2009 film)Movies & TV2.36×
06Chuck NorrisMovies & TV2.31×
07Bath and BodyworksShopping2.20×
08PastryFood & Beverages2.15×
09Summer vacationTravel & Leisure2.14×
10Christmas treeKids & Family2.11×
11Real propertyHome & Garden2.08×
12GeneticsKids & Family2.03×
13NostalgiaHome & Garden1.94×
14Cyber MondayShopping1.78×
15Five BelowShopping1.71×
16Subscription business modelShopping1.69×
17J. C. PenneyShopping1.65×
18Discount storesShopping1.62×
19Fox News ChannelMovies & TV1.52×
20Black Friday (shopping)Shopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christmas Eve audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christmas Eve audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.46×
Price SensitivityPREMIUM1.42×
PatriotismCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christmas Eve audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
Early Adopter MentalityPOWER0.89×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christmas Eve have in United States?

Christmas Eve has an estimated audience of 25,519,689 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Christmas Eve fans?

70.6% of Christmas Eve fans are female, 29.4% are male, with an average age of 42.4 years.

03

Which brands do Christmas Eve fans like most?

Christmas Eve fans show strongest brand affinity for Genetics (2.03×), Stitch! (4.62×), and Real property (2.08×) over the country average.

04

Where do Christmas Eve fans live in United States?

Christmas Eve fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Christmas Eve fans also like?

Beyond Christmas Eve itself, the audience over-indexes on Stitch! (4.62×), Real property (2.08×), Nostalgia (1.94×), and Chuck Norris (2.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Christmas Eve audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas Eve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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