Rascasse Audience Intelligence

FragranceNet.com Audience in United States

A data profile of the people who buy, follow and care about FragranceNet.com in United States — modelled from more than twelve digital signal sources. FragranceNet.com has an estimated audience of 1,444,888 people in United States.

#569among Website / Newspaper / Magazine in United States#264in Beauty & Wellness

The average FragranceNet.com fan in United States is 34.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, New York, Florida.

Top brand affinities include Kérastase, CVS Pharmacy, Walgreens, with strongest over-indexing on Kérastase (50.29× the country average).

Demographically, the FragranceNet.com audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FragranceNet.com fan in United States is more female, around 34.5 years old, with strong Indulgence tendencies and a notable affinity for Kérastase.

Category: Beauty & Wellness · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FragranceNet.com profile in United States.

Audience size
1.4M
in United States
Gender
66.7%♀
33.3% male
Age
34.5
average years
Country rank
#18264
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of FragranceNet.com

66.7% are female, 33.3% are male, average age 34.5.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for FragranceNet.com audience in United States
MetricValue
Female66.7%
Male33.3%
Average age34.5
Estimated audience size1,444,888
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the FragranceNet.com audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

89.9%

of the worldwide FragranceNet.com audience comes from United States.

Worldwide audience distribution share by country for FragranceNet.com
CountryShare
United States89.9%
Canada4.6%
Mexico0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FragranceNet.com audience in United States is strongest.

Fig. 05

Top regions by affinity

FragranceNet.com fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.97×
02Louisiana~30K1.69×
03New York~100K1.67×
04Alabama~30K1.61×
05Arkansas~20K1.44×
06Florida~100K1.36×
07Georgia~60K1.28×
08New Jersey~50K1.24×
09Tennessee~30K1.21×
10Illinois~60K1.17×
11Texas~100K1.15×
12North Carolina~50K1.12×
13Kentucky~20K1.12×
14Ohio~50K1.11×
15Connecticut~20K1.11×
16Maryland~30K1.10×
17Oklahoma~20K1.10×
18Missouri~20K1.07×
19South Carolina~20K1.06×
20Pennsylvania~50K1.05×
21Indiana~30K1.05×
22Delaware~4K1.05×
23Nevada~10K1.02×
24West Virginia~7K1.01×
25Virginia~30K0.98×
26South Dakota~3K0.97×
27Alaska~3K0.97×
28Rhode Island~4K0.96×
29Michigan~40K0.95×
30Vermont~2K0.95×
31Kansas~10K0.94×
32New Mexico~7K0.94×
33Nebraska~7K0.94×
34North Dakota~3K0.94×
35Massachusetts~30K0.91×
36Montana~4K0.90×
37Iowa~10K0.89×
38Washington, District of Columbia~4K0.89×
39Hawaii~5K0.87×
40Maine~4K0.87×
41Arizona~30K0.86×
42Wisconsin~20K0.86×
43New Hampshire~5K0.86×
44Idaho~6K0.85×
45California~100K0.78×
46Oregon~10K0.78×
47Utah~10K0.76×
48Colorado~20K0.73×
49Minnesota~10K0.73×
50Washington~20K0.72×
Fig. 06

Affinity by region

Affinity by region — FragranceNet.com, United States
0.72×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FragranceNet.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FragranceNet.com audience
#·InterestCategoryAffinity×
01WeledaBeauty & Wellness105.42×
02KérastaseBeauty & Wellness50.29×
037 for all MankindFashion & Accessoires36.79×
04La Roche-PosayBeauty & Wellness21.41×
05BiodermaBeauty & Wellness20.64×
06NiveaBeauty & Wellness16.71×
07Fragrance oilBeauty & Wellness16.50×
08CC creamBeauty & Wellness14.40×
09HimalayasTravel & Leisure14.01×
10CVS PharmacyShopping13.08×
11BB creamBeauty & Wellness12.57×
12Kiehl'sBeauty & Wellness11.57×
13WalgreensShopping10.20×
14QVCMovies & TV9.25×
15Lip balmBeauty & Wellness8.03×
16Discount storesShopping5.23×
17FedExBusiness & Career4.45×
18ULTA BeautyBeauty & Wellness3.98×
19Personal careHealth3.56×
20Target CorporationShopping3.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FragranceNet.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FragranceNet.com audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.29×
Price SensitivityPREMIUM2.59×
Convenience OrientationPREMIUM2.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FragranceNet.com audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.66×
Risk AppetiteTHRILL0.69×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FragranceNet.com have in United States?

FragranceNet.com has an estimated audience of 1,444,888 people in United States, concentrated in Texas and New York.

02

What is the gender split and age of FragranceNet.com fans?

66.7% of FragranceNet.com fans are female, 33.3% are male, with an average age of 34.5 years.

03

Which brands do FragranceNet.com fans like most?

FragranceNet.com fans show strongest brand affinity for Kérastase (50.29×), CVS Pharmacy (13.08×), and Walgreens (10.2×) over the country average.

04

Where do FragranceNet.com fans live in United States?

FragranceNet.com fans in United States are most concentrated in Texas (reach ~100K), New York (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do FragranceNet.com fans also like?

Beyond FragranceNet.com itself, the audience over-indexes on CVS Pharmacy (13.08×), Walgreens (10.2×), Weleda (105.42×), and La Roche-Posay (21.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for FragranceNet.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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