FragranceNet.com Audience in United States

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FragranceNet.com has an estimated audience of 1,442,115 people in United States. 66.7% are female, 33.3% are male, average age 34.5. Top regions: Texas, Florida, New York. Top brand affinities: Mothercare, Lulu 黃路梓茵, Bugatti Chiron, Natural gas field, UK garage.

The average FragranceNet.com fan in United States is 34.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, New York. Top brand affinities include Mothercare, Lulu 黃路梓茵, Bugatti Chiron, with strongest over-indexing on Mothercare (26.96× the country average). Demographically, the FragranceNet.com audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Website / Newspaper / Magazine

Demographics of FragranceNet.com fans

Demographic split for FragranceNet.com audience in United States
MetricValue
Female66.7%
Male33.3%
Average age34.5
Estimated audience size1,442,115

Audience persona

The typical FragranceNet.com fan in United States is more female, around 34.5 years old, with strong Indulgence tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for FragranceNet.com in United States
RegionReachAffinity
Texas165,9061.34×
Florida138,3871.42×
New York126,6651.57×
California124,6760.79×
Illinois59,0021.23×
Georgia56,3241.27×
Ohio53,0401.19×
Pennsylvania52,7391.09×
North Carolina52,2481.2×
New Jersey48,7531.33×
Michigan37,9771.01×
Virginia35,5411.01×
Tennessee35,3001.22×
Alabama32,1521.6×
Louisiana31,1711.68×
Maryland27,9261.13×
Indiana27,4631.04×
Mississippi27,2412.29×
Missouri25,7221.11×
Massachusetts25,1990.89×
Arizona22,8160.77×
South Carolina22,4381.03×
Kentucky20,0521.11×
Wisconsin19,2190.89×
Oklahoma18,1111.13×
Arkansas18,0981.52×
Washington17,4480.6×
Connecticut16,8571.17×
Nevada15,0191.08×
Colorado13,8340.61×
Minnesota12,4340.6×
Kansas10,1150.89×
Oregon10,0390.61×
Iowa8,5740.72×
Nebraska7,4161.03×
West Virginia6,6490.99×
Utah6,2950.49×
New Mexico6,1210.85×
Hawaii4,1400.67×
Idaho3,7920.52×
Delaware3,6230.91×
Rhode Island3,5790.78×
South Dakota3,3581.01×
Washington, District of Columbia3,1190.72×
New Hampshire3,0610.54×
Maine2,9540.57×
Alaska2,5370.82×
Montana2,3820.6×
North Dakota2,1250.72×
Vermont1,9890.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FragranceNet.com audience
BrandAffinityCategory
Mothercare26.96×Kids & Family
Lulu 黃路梓茵15.83×Movies & TV
Bugatti Chiron52.17×Cars & Mobility
Natural gas field158.42×Cars & Mobility
UK garage9.14×Music & Radio
Arco Iris30.32×Music & Radio
Elsword22.83×Games
California University of Pennsylvania22.24×Business & Career
Mount Kilimanjaro16.09×Travel & Leisure
Combat sport1.51×Sports
Product design1.8×Business & Career
Electrolyte3.98×Health
Natural rubber1.73×Cars & Mobility
JDSU2.55×Business & Career
Home equity1.62×Home & Garden
Stamp collecting3.79×Home & Garden
Tierra caliente6.01×Travel & Leisure
Iowa River18.97×Travel & Leisure
Cachorro3.85×Pets & Animals
Sub Zero (Official)6.89×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FragranceNet.com audience
TraitClusterScore
IndulgenceJOY2.05
Design AffinityPREMIUM1.86
SustainabilityBALANCE1.81
Luxury OrientationPREMIUM1.78
Pet OwnershipJOY1.63
Price SensitivityPREMIUM1.48

Worldwide distribution

Worldwide audience distribution share by country for FragranceNet.com
CountryShare
United States89.9%
Canada4.6%
Mexico0.9%

See FragranceNet.com audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does FragranceNet.com have in United States?

FragranceNet.com has an estimated audience of 1,442,115 people in United States, concentrated in Texas and Florida.

What is the gender split and age of FragranceNet.com fans?

66.7% of FragranceNet.com fans are female, 33.3% are male, with an average age of 34.5 years.

Which brands do FragranceNet.com fans like most?

FragranceNet.com fans show strongest brand affinity for Mothercare (26.96×), Lulu 黃路梓茵 (15.83×), and Bugatti Chiron (52.17×) over the country average.

Where do FragranceNet.com fans live in United States?

FragranceNet.com fans in United States are most concentrated in Texas (reach 165,906), Florida (reach 138,387), and New York (reach 126,665). These three regions account for the largest share of the active audience.

What other brands do FragranceNet.com fans also like?

Beyond FragranceNet.com itself, the audience over-indexes on Lulu 黃路梓茵 (15.83×), Bugatti Chiron (52.17×), Natural gas field (158.42×), and UK garage (9.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FragranceNet.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.