Rascasse Audience Intelligence

Weleda Target Market in United States

A data profile of the people who buy, follow and care about Weleda in United States — modelled from more than twelve digital signal sources. Weleda has an estimated audience of 564,838 people in United States.

#48among Personal care in United States#3510among Brand in United States#381in Beauty & Wellness

The average Weleda fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Dirt Devil, FragranceNet.com, TCBY, with strongest over-indexing on Dirt Devil (164.56× the country average).

Demographically, the Weleda audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Weleda fan in United States is more female, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Dirt Devil.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weleda profile in United States.

Audience size
565K
in United States
Gender
85.0%♀
15.0% male
Age
39.0
average years
Country rank
#34104
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Weleda

85.0% are female, 15.0% are male, average age 39.0.

Fig. 02

Gender split

85.0%
Female
15.0%
Male
Demographic split for Weleda audience in United States
MetricValue
Female85.0%
Male15.0%
Average age39.0
Estimated audience size564,838
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Weleda audience in United States
Age bracketShare%
16-1923%
20-2917%
30-3918%
40-4921%
50+21%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Weleda audience comes from United States.

Worldwide audience distribution share by country for Weleda
CountryShare
Germany20.4%
United States13.3%
France12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weleda audience in United States is strongest.

Fig. 05

Top regions by affinity

Weleda customers by region in United States
#RegionReachAffinity×
01Vermont~2K1.96×
02New York~60K1.77×
03Massachusetts~20K1.53×
04Maine~3K1.47×
05Washington~20K1.45×
06California~90K1.42×
07Oregon~9K1.37×
08Connecticut~8K1.36×
09Washington, District of Columbia~2K1.36×
10New Jersey~20K1.29×
11Illinois~20K1.25×
12New Hampshire~3K1.23×
13Colorado~10K1.22×
14Hawaii~3K1.22×
15Minnesota~9K1.12×
16Rhode Island~2K1.06×
17Alaska~1K1.06×
18Maryland~10K1.03×
19New Mexico~3K1.03×
20Florida~40K1.02×
21Virginia~10K1.02×
22Montana~2K1.01×
23Nevada~5K0.99×
24Pennsylvania~20K0.95×
25Michigan~10K0.95×
26Idaho~3K0.93×
27North Carolina~20K0.91×
28Arizona~10K0.91×
29Wisconsin~8K0.90×
30South Dakota~1K0.90×
31North Dakota~1K0.90×
32Utah~4K0.88×
33Delaware~1K0.87×
34Texas~40K0.86×
35Georgia~10K0.84×
36West Virginia~2K0.83×
37Nebraska~2K0.82×
38Louisiana~6K0.81×
39South Carolina~7K0.80×
40Kansas~4K0.80×
41Tennessee~9K0.79×
42Arkansas~4K0.79×
43Mississippi~4K0.78×
44Iowa~4K0.78×
45Ohio~10K0.77×
46Kentucky~5K0.77×
47Missouri~7K0.75×
48Oklahoma~5K0.75×
49Indiana~8K0.74×
50Alabama~6K0.72×
Fig. 06

Affinity by region

Affinity by region — Weleda, United States
0.72×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weleda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weleda audience
#·InterestCategoryAffinity×
01Dirt DevilHome & Garden164.56×
02ClarisonicBeauty & Wellness142.41×
03TCBYFood & Beverages139.74×
04RuskFood & Beverages130.77×
05Tree HutFashion & Accessoires126.16×
06Josie Maran CosmeticsBeauty & Wellness112.46×
07Marie Callender'sFood & Beverages105.94×
08BorgWarnerCars & Mobility105.46×
09FragranceNet.comBeauty & Wellness105.42×
10Yu-Gi-Oh! GXMovies & TV102.38×
11Bearpaw (footwear)Fashion & Accessoires94.94×
12Sisley ParisBeauty & Wellness87.02×
13Merry MaidsHome & Garden86.08×
14KérastaseBeauty & Wellness70.89×
15t3Technology & Electronics58.48×
16Sallie MaeBusiness & Career56.29×
17Corner Bakery CafeFood & Beverages55.80×
18BiodermaBeauty & Wellness48.61×
19BlueprintTechnology & Electronics29.80×
20PapyrusPolitics & Society13.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weleda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weleda audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.76×
Luxury OrientationPREMIUM2.30×
Design AffinityPREMIUM2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weleda audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.32×
Need for SecurityCONSERVATISM0.44×
SpiritualityBALANCE0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Weleda's target market in United States?

Weleda's target market in United States covers an estimated 564,838 people, concentrated in California and New York.

02

What is the gender split and age of Weleda customers?

85.0% of the Weleda audience are female, 15.0% are male, with an average age of 39.0 years.

03

Which brands do Weleda fans like most?

Weleda fans show strongest brand affinity for Dirt Devil (164.56×), FragranceNet.com (105.42×), and TCBY (139.74×) over the country average.

04

Where do Weleda fans live in United States?

Weleda fans in United States are most concentrated in California (reach ~90K), New York (reach ~60K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Weleda fans also like?

Beyond Weleda itself, the audience over-indexes on FragranceNet.com (105.42×), TCBY (139.74×), Kérastase (70.89×), and Tree Hut (126.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Weleda audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Weleda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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