Weleda Audience in United States

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Weleda has an estimated audience of 567,673 people in United States. 85.0% are female, 15.0% are male, average age 39.0. Top regions: California, New York, Texas. Top brand affinities: Dirt Devil, FragranceNet.com, Kérastase, TCBY, Tree Hut.

The average Weleda fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dirt Devil, FragranceNet.com, Kérastase, with strongest over-indexing on Dirt Devil (164.56× the country average). Demographically, the Weleda audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Weleda fans

Demographic split for Weleda audience in United States
MetricValue
Female85.0%
Male15.0%
Average age39.0
Estimated audience size567,673

Audience persona

The typical Weleda fan in United States is more female, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Dirt Devil.

Top regions in United States

Top regions ranked by reach for Weleda in United States
RegionReachAffinity
California97,3451.56×
New York59,9831.89×
Texas43,6320.89×
Florida39,8591.04×
Illinois25,6801.36×
New Jersey19,3811.34×
Pennsylvania18,1330.95×
Washington17,9831.58×
Massachusetts17,5731.57×
North Carolina15,6630.92×
Georgia14,5280.83×
Virginia14,3751.04×
Michigan13,9760.94×
Ohio12,8590.74×
Colorado12,0031.34×
Arizona10,9760.95×
Maryland10,1731.04×
Oregon10,0021.54×
Minnesota9,2501.14×
Tennessee8,5660.75×
Connecticut8,4561.49×
Wisconsin7,2640.85×
Indiana6,8290.66×
South Carolina6,1680.72×
Missouri6,1290.67×
Nevada5,4010.98×
Louisiana4,6700.64×
Kentucky4,4910.63×
Alabama4,2480.54×
Utah4,1390.81×
Hawaii3,5641.46×
Oklahoma3,4750.55×
Maine3,2131.58×
New Mexico2,9661.04×
Kansas2,9580.66×
New Hampshire2,9231.31×
Iowa2,8520.61×
Washington, District of Columbia2,6871.57×
Arkansas2,6510.57×
Vermont2,5452.55×
Idaho2,4570.86×
Rhode Island2,0391.13×
Nebraska1,8690.66×
Mississippi1,7310.37×
Montana1,5000.95×
Alaska1,2791.05×
Delaware1,0180.65×
West Virginia9360.35×
South Dakota6770.52×
North Dakota5770.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weleda audience
BrandAffinityCategory
Dirt Devil164.56×Home & Garden
FragranceNet.com105.42×Beauty & Wellness
Kérastase70.89×Beauty & Wellness
TCBY139.74×Food & Beverages
Tree Hut126.16×Fashion & Accessoires
Marie Callender's105.94×Food & Beverages
Clarisonic142.41×Beauty & Wellness
Yu-Gi-Oh! GX102.38×Movies & TV
Sisley Paris87.02×Beauty & Wellness
Sallie Mae56.29×Business & Career
Bearpaw (footwear)94.94×Fashion & Accessoires
t358.48×Technology & Electronics
BorgWarner105.46×Cars & Mobility
Blueprint29.8×Technology & Electronics
Merry Maids86.08×Home & Garden
Rusk130.77×Food & Beverages
Papyrus13.6×Politics & Society
Bioderma48.61×Beauty & Wellness
Blush69.04×Beauty & Wellness
Corner Bakery Cafe55.8×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weleda audience
TraitClusterScore
Luxury OrientationPREMIUM2.44
IndulgenceJOY2.42
Pet OwnershipJOY2.12
Design AffinityPREMIUM1.86
SustainabilityBALANCE1.79
Quality AwarenessPREMIUM1.64

Worldwide distribution

Worldwide audience distribution share by country for Weleda
CountryShare
Germany20.2%
United States13.6%
France12.5%

See Weleda audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Weleda have in United States?

Weleda has an estimated audience of 567,673 people in United States, concentrated in California and New York.

What is the gender split and age of Weleda fans?

85.0% of Weleda fans are female, 15.0% are male, with an average age of 39.0 years.

Which brands do Weleda fans like most?

Weleda fans show strongest brand affinity for Dirt Devil (164.56×), FragranceNet.com (105.42×), and Kérastase (70.89×) over the country average.

Where do Weleda fans live in United States?

Weleda fans in United States are most concentrated in California (reach 97,345), New York (reach 59,983), and Texas (reach 43,632). These three regions account for the largest share of the active audience.

What other brands do Weleda fans also like?

Beyond Weleda itself, the audience over-indexes on FragranceNet.com (105.42×), Kérastase (70.89×), TCBY (139.74×), and Tree Hut (126.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Weleda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.