Merry Maids Audience in United States

Merry Maids has an estimated audience of 646,669 people in United States. 64.2% are female, 35.8% are male, average age 35.3. Top regions: Texas, California, Florida. Top brand affinities: Weleda, Alamo Rent a Car, DuckDuckGo, Anjelica Huston, Kérastase.

The average Merry Maids fan in United States is 35.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Weleda, Alamo Rent a Car, DuckDuckGo, with strongest over-indexing on Weleda (137.5× the country average). Demographically, the Merry Maids audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Merry Maids fans

Demographic split for Merry Maids audience in United States
MetricValue
Female64.2%
Male35.8%
Average age35.3
Estimated audience size646,669

Audience persona

The typical Merry Maids fan in United States is more female, around 35.3 years old, with strong Quality Awareness tendencies and a notable affinity for Weleda.

Top regions in United States

Top regions ranked by reach for Merry Maids in United States
RegionReachAffinity
Texas57,4741.03×
California55,3200.78×
Florida45,5351.04×
New York27,6500.77×
Georgia25,1141.26×
Pennsylvania24,6161.13×
Illinois24,3571.13×
North Carolina22,3151.15×
Indiana19,4761.65×
Maryland18,6091.67×
Virginia17,2221.09×
Washington16,5121.27×
Ohio15,4720.78×
Wisconsin15,0661.55×
New Jersey15,0060.91×
Arizona14,5631.1×
Tennessee14,0261.08×
Missouri12,3361.18×
Colorado12,3251.21×
Massachusetts12,2000.96×
Minnesota12,1001.31×
South Carolina12,0791.24×
Connecticut9,4301.45×
Oregon9,1921.24×
Kansas7,9201.55×
Oklahoma7,7451.08×
Kentucky7,6740.95×
Michigan7,6730.45×
Alabama7,1440.79×
Louisiana6,1330.74×
Iowa6,0881.14×
Nevada5,7950.93×
New Mexico5,2521.62×
Utah5,0850.88×
Arkansas4,5150.85×
Mississippi4,3770.82×
Idaho3,1210.96×
Rhode Island3,0871.5×
Delaware3,0491.71×
Nebraska2,9560.91×
New Hampshire2,1540.85×
Maine1,8800.81×
West Virginia1,7480.58×
Washington, District of Columbia1,2930.67×
North Dakota1,2250.92×
South Dakota1,1440.77×
Montana9270.52×
Hawaii6900.25×
Vermont3390.3×
Alaska3160.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Merry Maids audience
BrandAffinityCategory
Weleda137.5×Beauty & Wellness
Alamo Rent a Car61.64×Cars & Mobility
DuckDuckGo27.74×Internet & Social Media
Anjelica Huston62.86×Movies & TV
Kérastase51.61×Beauty & Wellness
TransUnion38.19×Technology & Electronics
Pret a Manger90.79×Food & Beverages
La Roche-Posay40.33×Beauty & Wellness
Google Images29.98×Internet & Social Media
Oscar Isaac34.92×Movies & TV
Lip balm25.35×Beauty & Wellness
Four Points by Sheraton82.53×Travel & Leisure
Copa Airlines49.77×Travel & Leisure
Autism Awareness19.03×Health
Paperless Post44.24×Shopping
Hilton Garden Inn34.22×Travel & Leisure
Diabetes mellitus awareness12.48×Health
Choice Hotels29.26×Travel & Leisure
CVS Pharmacy8.71×Shopping
LibreOffice77.78×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Merry Maids audience
TraitClusterScore
Quality AwarenessPREMIUM2.83
IndulgenceJOY2.25
Family OrientationCONSERVATISM2.11
SustainabilityBALANCE2.08
Pet OwnershipJOY1.85
Design AffinityPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Merry Maids
CountryShare
United States87.4%
United Kingdom6.7%
Canada5.3%

See Merry Maids audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Merry Maids have in United States?

Merry Maids has an estimated audience of 646,669 people in United States, concentrated in Texas and California.

What is the gender split and age of Merry Maids fans?

64.2% of Merry Maids fans are female, 35.8% are male, with an average age of 35.3 years.

Which brands do Merry Maids fans like most?

Merry Maids fans show strongest brand affinity for Weleda (137.5×), Alamo Rent a Car (61.64×), and DuckDuckGo (27.74×) over the country average.

Where do Merry Maids fans live in United States?

Merry Maids fans in United States are most concentrated in Texas (reach 57,474), California (reach 55,320), and Florida (reach 45,535). These three regions account for the largest share of the active audience.

What other brands do Merry Maids fans also like?

Beyond Merry Maids itself, the audience over-indexes on Alamo Rent a Car (61.64×), DuckDuckGo (27.74×), Anjelica Huston (62.86×), and Kérastase (51.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Merry Maids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.