Rascasse Audience Intelligence

Merry Maids Target Market in United States

A data profile of the people who buy, follow and care about Merry Maids in United States — modelled from more than twelve digital signal sources. Merry Maids has an estimated audience of 636,082 people in United States.

#3267among Brand in United States#1352in Home & Garden

The average Merry Maids fan in United States is 35.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Anjelica Huston, Google Images, TransUnion, with strongest over-indexing on Anjelica Huston (84.16× the country average).

Demographically, the Merry Maids audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Merry Maids fan in United States is more female, around 35.3 years old, with strong Family Orientation tendencies and a notable affinity for Anjelica Huston.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Merry Maids profile in United States.

Audience size
636K
in United States
Gender
64.2%♀
35.8% male
Age
35.3
average years
Country rank
#31700
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Merry Maids

64.2% are female, 35.8% are male, average age 35.3.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Merry Maids audience in United States
MetricValue
Female64.2%
Male35.8%
Average age35.3
Estimated audience size636,082
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Merry Maids audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3917%
40-4917%
50+15%
Fig. 04

Worldwide distribution

87.3%

of the worldwide Merry Maids audience comes from United States.

Worldwide audience distribution share by country for Merry Maids
CountryShare
United States87.3%
United Kingdom6.8%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Merry Maids audience in United States is strongest.

Fig. 05

Top regions by affinity

Merry Maids customers by region in United States
#RegionReachAffinity×
01Indiana~20K1.69×
02Kansas~8K1.66×
03Delaware~3K1.62×
04Maryland~20K1.58×
05Wisconsin~10K1.54×
06New Mexico~5K1.54×
07Rhode Island~3K1.44×
08Connecticut~9K1.41×
09Minnesota~10K1.30×
10Iowa~7K1.25×
11South Carolina~10K1.22×
12Colorado~10K1.20×
13Oregon~9K1.19×
14Missouri~10K1.18×
15Oklahoma~8K1.18×
16Georgia~20K1.17×
17Washington~20K1.16×
18North Dakota~1K1.11×
19Pennsylvania~20K1.10×
20North Carolina~20K1.07×
21Arizona~10K1.07×
22Tennessee~10K1.07×
23Illinois~20K1.04×
24Virginia~20K1.03×
25Florida~40K0.98×
26Massachusetts~10K0.97×
27Nevada~6K0.97×
28Idaho~3K0.96×
29Texas~50K0.94×
30Nebraska~3K0.94×
31Maine~2K0.93×
32Kentucky~7K0.91×
33Mississippi~5K0.91×
34New Hampshire~2K0.90×
35New Jersey~10K0.87×
36Alabama~8K0.87×
37South Dakota~1K0.85×
38Arkansas~4K0.83×
39Louisiana~7K0.82×
40Utah~5K0.82×
41Alaska~1K0.81×
42Vermont<1K0.79×
43Ohio~20K0.77×
44Washington, District of Columbia~1K0.77×
45Montana~1K0.75×
46West Virginia~2K0.74×
47California~50K0.72×
48New York~30K0.71×
49Hawaii~2K0.66×
50Michigan~8K0.48×
Fig. 06

Affinity by region

Affinity by region — Merry Maids, United States
0.48×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Merry Maids audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Merry Maids audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics117.22×
02EurostarCars & Mobility87.74×
03WeledaBeauty & Wellness86.08×
04Renaissance HotelsTravel & Leisure85.54×
05Anjelica HustonMovies & TV84.16×
06CDWTechnology & Electronics68.97×
07The A-TeamMovies & TV64.84×
08Paperless PostShopping59.14×
09Copa AirlinesTravel & Leisure57.02×
10KérastaseBeauty & Wellness46.80×
11Key FoodShopping45.39×
12Stanley SteemerHome & Garden43.75×
13TransUnionTechnology & Electronics37.55×
14Google ImagesInternet & Social Media36.66×
15Mr. CleanHome & Garden31.99×
16La Roche-PosayBeauty & Wellness31.25×
17Laurence FishburneMovies & TV29.42×
18Lip balmBeauty & Wellness16.68×
19CVS PharmacyShopping10.10×
20WalgreensShopping7.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Merry Maids audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Merry Maids audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.10×
IndulgenceJOY3.42×
Quality AwarenessPREMIUM3.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Merry Maids audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.69×
Early Adopter MentalityPOWER0.74×
TraditionCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Merry Maids's target market in United States?

Merry Maids's target market in United States covers an estimated 636,082 people, concentrated in Texas and California.

02

What is the gender split and age of Merry Maids customers?

64.2% of the Merry Maids audience are female, 35.8% are male, with an average age of 35.3 years.

03

Which brands do Merry Maids fans like most?

Merry Maids fans show strongest brand affinity for Anjelica Huston (84.16×), Google Images (36.66×), and TransUnion (37.55×) over the country average.

04

Where do Merry Maids fans live in United States?

Merry Maids fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Merry Maids fans also like?

Beyond Merry Maids itself, the audience over-indexes on Google Images (36.66×), TransUnion (37.55×), LibreOffice (117.22×), and Kérastase (46.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Merry Maids audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Merry Maids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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