Mr. Clean Audience in United States

Mr. Clean logo

Mr. Clean has an estimated audience of 1,965,562 people in United States. 73.7% are female, 26.3% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Ariel (detergent), Wischmopp, Mop, Windex, Scrubbing Bubbles.

The average Mr. Clean fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ariel (detergent), Wischmopp, Mop, with strongest over-indexing on Ariel (detergent) (37.54× the country average). Demographically, the Mr. Clean audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Household cleaning

Demographics of Mr. Clean fans

Demographic split for Mr. Clean audience in United States
MetricValue
Female73.7%
Male26.3%
Average age39.9
Estimated audience size1,965,562

Audience persona

The typical Mr. Clean fan in United States is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Ariel (detergent).

Top regions in United States

Top regions ranked by reach for Mr. Clean in United States
RegionReachAffinity
California238,0071.1×
Texas210,0471.24×
Florida166,2361.25×
New York123,5031.12×
Pennsylvania72,8741.1×
Georgia72,2911.19×
Illinois68,3511.04×
North Carolina63,9461.08×
Ohio62,7601.04×
New Jersey52,8481.06×
Michigan51,6791.01×
Virginia48,1731.01×
Tennessee45,8421.16×
Arizona43,6691.09×
Washington39,7771.01×
Indiana38,7401.08×
Massachusetts38,2320.99×
Maryland33,4670.99×
Missouri33,2531.05×
South Carolina31,3361.06×
Alabama30,1971.1×
Louisiana30,1061.19×
Colorado27,8930.9×
Wisconsin27,3540.93×
Kentucky26,5951.08×
Minnesota26,0800.93×
Oklahoma24,7431.13×
Utah21,1811.2×
Nevada20,6301.09×
Oregon19,9390.88×
Connecticut19,5520.99×
Arkansas18,1891.12×
Mississippi17,7181.09×
Iowa15,5810.96×
Kansas14,7110.95×
West Virginia10,2171.12×
New Mexico9,6180.98×
Idaho9,5450.97×
Nebraska9,4410.96×
Hawaii7,5700.9×
New Hampshire5,8920.76×
Rhode Island5,5690.89×
Maine5,4970.78×
Washington, District of Columbia5,0050.85×
Delaware4,6470.86×
Montana3,9490.72×
South Dakota3,8520.85×
North Dakota3,6960.92×
Alaska3,1900.76×
Vermont2,5780.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mr. Clean audience
BrandAffinityCategory
Ariel (detergent)37.54×Home & Garden
Wischmopp19.65×Home & Garden
Mop19.35×Home & Garden
Windex34.75×Home & Garden
Scrubbing Bubbles51.35×Home & Garden
Lysol24.06×Home & Garden
Clorox17.94×Home & Garden
Chocolate (2008 film)12.52×Movies & TV
Merry Maids31.99×Home & Garden
Febreze19.02×Home & Garden
Pressed Juicery24.47×Food & Beverages
Tide (brand)13.52×Home & Garden
Carpet cleaning7.07×Home & Garden
Swiffer24.6×Home & Garden
Clean House28.13×Movies & TV
Surf (detergent)13.08×Home & Garden
The Maids26.11×Movies & TV
Downy25.37×Home & Garden
Dettol42.47×Home & Garden
Persil19.83×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mr. Clean audience
TraitClusterScore
IndulgenceJOY4.75
Pet OwnershipJOY3.51
Convenience OrientationPREMIUM1.9
DIY MentalityTHRILL1.68
Price SensitivityPREMIUM1.57
Luxury OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Mr. Clean
CountryShare
United States37.5%
Brazil5.8%
United Kingdom5.6%

See Mr. Clean audiences in other countries

More Household cleaning audiences in United States

Frequently asked questions

How many fans does Mr. Clean have in United States?

Mr. Clean has an estimated audience of 1,965,562 people in United States, concentrated in California and Texas.

What is the gender split and age of Mr. Clean fans?

73.7% of Mr. Clean fans are female, 26.3% are male, with an average age of 39.9 years.

Which brands do Mr. Clean fans like most?

Mr. Clean fans show strongest brand affinity for Ariel (detergent) (37.54×), Wischmopp (19.65×), and Mop (19.35×) over the country average.

Where do Mr. Clean fans live in United States?

Mr. Clean fans in United States are most concentrated in California (reach 238,007), Texas (reach 210,047), and Florida (reach 166,236). These three regions account for the largest share of the active audience.

What other brands do Mr. Clean fans also like?

Beyond Mr. Clean itself, the audience over-indexes on Wischmopp (19.65×), Mop (19.35×), Windex (34.75×), and Scrubbing Bubbles (51.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mr. Clean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.