Rascasse Audience Intelligence

Mr. Clean Target Market in United States

A data profile of the people who buy, follow and care about Mr. Clean in United States — modelled from more than twelve digital signal sources. Mr. Clean has an estimated audience of 1,941,165 people in United States.

#2among Household cleaning in United States#1494among Brand in United States#816in Home & Garden

The average Mr. Clean fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ariel (detergent), Wischmopp, Mop, with strongest over-indexing on Ariel (detergent) (37.54× the country average).

Demographically, the Mr. Clean audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mr. Clean fan in United States is more female, around 39.9 years old, with strong Pet Ownership tendencies and a notable affinity for Ariel (detergent).

Category: Home & Garden · Type: Brand · Subtype: Household cleaning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mr. Clean profile in United States.

Audience size
1.9M
in United States
Gender
73.7%♀
26.3% male
Age
39.9
average years
Country rank
#14580
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mr. Clean

73.7% are female, 26.3% are male, average age 39.9.

Fig. 02

Gender split

73.7%
Female
26.3%
Male
Demographic split for Mr. Clean audience in United States
MetricValue
Female73.7%
Male26.3%
Average age39.9
Estimated audience size1,941,165
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Mr. Clean audience in United States
Age bracketShare%
16-1914%
20-2922%
30-3924%
40-4923%
50+18%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Mr. Clean audience comes from United States.

Worldwide audience distribution share by country for Mr. Clean
CountryShare
United States34.7%
Brazil5.4%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mr. Clean audience in United States is strongest.

Fig. 05

Top regions by affinity

Mr. Clean customers by region in United States
#RegionReachAffinity×
01Texas~200K1.20×
02Utah~20K1.20×
03Louisiana~30K1.19×
04Georgia~70K1.17×
05Florida~200K1.16×
06Arkansas~20K1.15×
07Mississippi~20K1.14×
08Tennessee~40K1.13×
09Kentucky~30K1.12×
10West Virginia~10K1.12×
11Alabama~30K1.11×
12Oklahoma~20K1.11×
13Pennsylvania~70K1.09×
14Indiana~40K1.08×
15South Carolina~30K1.08×
16North Carolina~60K1.07×
17Nevada~20K1.06×
18California~200K1.04×
19New York~100K1.04×
20Ohio~60K1.04×
21Arizona~40K1.04×
22New Jersey~50K1.03×
23Illinois~70K1.02×
24Missouri~30K1.02×
25Idaho~10K1.02×
26Virginia~50K1.00×
27North Dakota~4K1.00×
28Nebraska~10K0.99×
29New Mexico~10K0.99×
30Michigan~50K0.98×
31Washington~40K0.97×
32Connecticut~20K0.97×
33Iowa~20K0.97×
34Maryland~30K0.96×
35Kansas~10K0.95×
36Massachusetts~40K0.94×
37Wisconsin~30K0.93×
38South Dakota~4K0.93×
39Rhode Island~6K0.92×
40Minnesota~30K0.90×
41Hawaii~8K0.90×
42Delaware~5K0.90×
43Alaska~4K0.89×
44Oregon~20K0.88×
45Colorado~30K0.87×
46Maine~6K0.83×
47Washington, District of Columbia~5K0.83×
48Vermont~3K0.82×
49New Hampshire~6K0.80×
50Montana~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Mr. Clean, United States
0.79×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mr. Clean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mr. Clean audience
#·InterestCategoryAffinity×
01Scrubbing BubblesHome & Garden51.35×
02DettolHome & Garden42.47×
03Ariel (detergent)Home & Garden37.54×
04WindexHome & Garden34.75×
05Merry MaidsHome & Garden31.99×
06Clean HouseMovies & TV28.13×
07The MaidsMovies & TV26.11×
08DownyHome & Garden25.37×
09SwifferHome & Garden24.60×
10Pressed JuiceryFood & Beverages24.47×
11LysolHome & Garden24.06×
12WischmoppHome & Garden19.65×
13MopHome & Garden19.35×
14FebrezeHome & Garden19.02×
15CloroxHome & Garden17.94×
16Tide (brand)Home & Garden13.52×
17Surf (detergent)Home & Garden13.08×
18Chocolate (2008 film)Movies & TV12.52×
19Carpet cleaningHome & Garden7.07×
20Gavin NewsomPolitics & Society4.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mr. Clean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mr. Clean audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.40×
Design AffinityPREMIUM1.31×
Quality AwarenessPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mr. Clean audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.82×
Social Media UsageJOY0.87×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mr. Clean's target market in United States?

Mr. Clean's target market in United States covers an estimated 1,941,165 people, concentrated in California and Texas.

02

What is the gender split and age of Mr. Clean customers?

73.7% of the Mr. Clean audience are female, 26.3% are male, with an average age of 39.9 years.

03

Which brands do Mr. Clean fans like most?

Mr. Clean fans show strongest brand affinity for Ariel (detergent) (37.54×), Wischmopp (19.65×), and Mop (19.35×) over the country average.

04

Where do Mr. Clean fans live in United States?

Mr. Clean fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mr. Clean fans also like?

Beyond Mr. Clean itself, the audience over-indexes on Wischmopp (19.65×), Mop (19.35×), Windex (34.75×), and Scrubbing Bubbles (51.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Household cleaning audiences in United States

See Mr. Clean audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mr. Clean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →