A data profile of the people who buy, follow and care about Clean House in United States — modelled from more than twelve digital signal sources. Clean House has an estimated audience of 668,521 people in United States.
The average Clean House fan in United States is 30.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Carpet cleaning, Boost Mobile, Meijer, with strongest over-indexing on Carpet cleaning (25.3× the country average).
Demographically, the Clean House audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Clean House fan in United States is more female, around 30.6 years old, with strong Pet Ownership tendencies and a notable affinity for Carpet cleaning.
The key figures that characterise the Clean House profile in United States.
59.9% are female, 40.1% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 30.6 |
| Estimated audience size | 668,521 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 20% | |
| 30-39 | 14% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Clean House audience comes from United States.
| Country | Share |
|---|---|
| United States | 61.3% |
| Canada | 7.8% |
| Australia | 5.0% |
Where the Clean House audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~70K | 1.19× | |
| 02 | Georgia | ~20K | 1.17× | |
| 03 | Alabama | ~10K | 1.16× | |
| 04 | Mississippi | ~6K | 1.16× | |
| 05 | North Carolina | ~20K | 1.13× | |
| 06 | Louisiana | ~10K | 1.12× | |
| 07 | Tennessee | ~10K | 1.11× | |
| 08 | Indiana | ~10K | 1.11× | |
| 09 | Maryland | ~10K | 1.11× | |
| 10 | Missouri | ~10K | 1.11× | |
| 11 | Florida | ~50K | 1.10× | |
| 12 | South Carolina | ~10K | 1.09× | |
| 13 | Kentucky | ~9K | 1.09× | |
| 14 | Alaska | ~2K | 1.09× | |
| 15 | Arkansas | ~6K | 1.08× | |
| 16 | Delaware | ~2K | 1.08× | |
| 17 | California | ~80K | 1.06× | |
| 18 | Illinois | ~20K | 1.06× | |
| 19 | Michigan | ~20K | 1.05× | |
| 20 | Minnesota | ~10K | 1.05× | |
| 21 | Virginia | ~20K | 1.04× | |
| 22 | New Mexico | ~3K | 1.04× | |
| 23 | Ohio | ~20K | 1.03× | |
| 24 | Washington | ~10K | 1.03× | |
| 25 | Oklahoma | ~8K | 1.02× | |
| 26 | Utah | ~6K | 1.02× | |
| 27 | Pennsylvania | ~20K | 1.00× | |
| 28 | Arizona | ~10K | 1.00× | |
| 29 | Colorado | ~10K | 0.99× | |
| 30 | Kansas | ~5K | 0.98× | |
| 31 | New Jersey | ~20K | 0.97× | |
| 32 | Oregon | ~7K | 0.97× | |
| 33 | West Virginia | ~3K | 0.97× | |
| 34 | Hawaii | ~3K | 0.96× | |
| 35 | Nevada | ~6K | 0.95× | |
| 36 | Idaho | ~3K | 0.95× | |
| 37 | Washington, District of Columbia | ~2K | 0.95× | |
| 38 | New York | ~40K | 0.94× | |
| 39 | Connecticut | ~6K | 0.94× | |
| 40 | Nebraska | ~3K | 0.94× | |
| 41 | Iowa | ~5K | 0.93× | |
| 42 | South Dakota | ~1K | 0.93× | |
| 43 | Vermont | ~1K | 0.93× | |
| 44 | Massachusetts | ~10K | 0.92× | |
| 45 | Rhode Island | ~2K | 0.92× | |
| 46 | North Dakota | ~1K | 0.92× | |
| 47 | Wisconsin | ~9K | 0.90× | |
| 48 | Maine | ~2K | 0.90× | |
| 49 | Montana | ~2K | 0.90× | |
| 50 | New Hampshire | ~2K | 0.85× |
The strongest cross-interests of the Clean House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mr. Clean | Home & Garden | 28.13× | ||
| 02 | Carpet cleaning | Home & Garden | 25.30× | ||
| 03 | Friendly's | Food & Beverages | 23.47× | ||
| 04 | Korean barbecue | Food & Beverages | 16.06× | ||
| 05 | WellCare | Health | 15.25× | ||
| 06 | Moto Guzzi | Cars & Mobility | 14.65× | ||
| 07 | Roomba | Technology & Electronics | 12.79× | ||
| 08 | Boost Mobile | Technology & Electronics | 11.50× | ||
| 09 | Meijer | Shopping | 8.09× | ||
| 10 | Yosemite National Park | Travel & Leisure | 6.11× | ||
| 11 | Laundry | Home & Garden | 5.92× | ||
| 12 | Shrimp | Food & Beverages | 4.46× | ||
| 13 | FedEx | Business & Career | 3.37× | ||
| 14 | Vegetable | Food & Beverages | 3.10× | ||
| 15 | Solar energy | Home & Garden | 3.02× | ||
| 16 | Pizza Hut | Food & Beverages | 2.23× | ||
| 17 | Mortgage loans | Business & Career | 2.19× | ||
| 18 | Best Buy | Shopping | 2.17× | ||
| 19 | Planet Fitness | Sports | 2.11× | ||
| 20 | Internet & Social Media | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.22× | |
| Price Sensitivity | PREMIUM | 2.01× | |
| Convenience Orientation | PREMIUM | 2.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Extroversion | THRILL | 0.83× | |
| Tradition | CONSERVATISM | 0.88× |
Clean House has an estimated audience of 668,521 people in United States, concentrated in California and Texas.
59.9% of Clean House fans are female, 40.1% are male, with an average age of 30.6 years.
Clean House fans show strongest brand affinity for Carpet cleaning (25.3×), Boost Mobile (11.5×), and Meijer (8.09×) over the country average.
Clean House fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Clean House itself, the audience over-indexes on Boost Mobile (11.5×), Meijer (8.09×), Mr. Clean (28.13×), and Friendly's (23.47×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Clean House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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