Rascasse Audience Intelligence

Korean barbecue Audience in United States

A data profile of the people who buy, follow and care about Korean barbecue in United States — modelled from more than twelve digital signal sources. Korean barbecue has an estimated audience of 1,705,307 people in United States.

#111among Dish in United States#6861among Topic in United States#971in Food & Beverages

The average Korean barbecue fan in United States is 32.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kitchen Design, Food, Wife, with strongest over-indexing on Kitchen Design (16.91× the country average).

Demographically, the Korean barbecue audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Korean barbecue fan in United States is more female, around 32.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Kitchen Design.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Korean barbecue profile in United States.

Audience size
1.7M
in United States
Gender
59.8%♀
40.2% male
Age
32.9
average years
Country rank
#16127
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Korean barbecue fans

59.8% are female, 40.2% are male, average age 32.9.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Korean barbecue audience in United States
MetricValue
Female59.8%
Male40.2%
Average age32.9
Estimated audience size1,705,307
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Korean barbecue audience in United States
Age bracketShare%
16-1939%
20-2920%
30-3916%
40-4914%
50+11%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Korean barbecue audience comes from United States.

Worldwide audience distribution share by country for Korean barbecue
CountryShare
Japan23.0%
United States15.9%
Philippines8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korean barbecue audience in United States is strongest.

Fig. 05

Top regions by affinity

Korean barbecue fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.13×
02California~400K2.03×
03Nevada~30K2.01×
04Hawaii~10K1.99×
05Washington~60K1.77×
06Virginia~70K1.76×
07Maryland~50K1.68×
08Utah~20K1.38×
09Arizona~50K1.37×
10Georgia~70K1.36×
11Oregon~30K1.32×
12Texas~200K1.31×
13Massachusetts~40K1.23×
14Rhode Island~7K1.22×
15New York~100K1.21×
16New Jersey~50K1.19×
17Connecticut~20K1.08×
18Illinois~60K1.06×
19Colorado~30K1.03×
20Florida~100K1.01×
21Minnesota~20K0.98×
22North Carolina~50K0.94×
23Delaware~4K0.92×
24Alaska~3K0.91×
25Michigan~40K0.90×
26New Hampshire~6K0.87×
27Oklahoma~20K0.86×
28Pennsylvania~50K0.85×
29Wisconsin~20K0.84×
30Vermont~2K0.83×
31New Mexico~7K0.82×
32South Carolina~20K0.81×
33Idaho~7K0.81×
34North Dakota~3K0.80×
35Indiana~20K0.79×
36Alabama~20K0.79×
37South Dakota~3K0.79×
38Tennessee~30K0.78×
39Montana~4K0.76×
40Missouri~20K0.75×
41Louisiana~20K0.75×
42Arkansas~10K0.74×
43Kansas~10K0.74×
44Nebraska~6K0.73×
45Maine~4K0.73×
46West Virginia~6K0.71×
47Ohio~40K0.70×
48Kentucky~20K0.70×
49Iowa~10K0.70×
50Mississippi~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Korean barbecue, United States
0.70×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Korean barbecue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Korean barbecue audience
#·InterestCategoryAffinity×
01Korean fried chickenFood & Beverages29.46×
02KimchiFood & Beverages24.88×
03Kitchen DesignHome & Garden16.91×
04Carpet cleaningHome & Garden6.46×
05spicy foodFood & Beverages6.43×
06Healthy foodHealth5.49×
07WifeKids & Family5.36×
08Popular musicMusic & Radio2.88×
09CuisineFood & Beverages2.57×
10EnergyHome & Garden2.49×
11BeveragesFood & Beverages2.48×
12RestaurantsFood & Beverages2.34×
13FoodFood & Beverages2.25×
14Food and drinkFood & Beverages2.10×
15Arts and musicArts & Culture1.95×
16MoviesMovies & TV1.92×
17EntertainmentMovies & TV1.91×
18ReadingLiterature1.88×
19MusicBusiness & Career1.87×
20SportsSports1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Korean barbecue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Korean barbecue audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.72×
SustainabilityBALANCE1.51×
SpiritualityBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Korean barbecue audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Risk AppetiteTHRILL0.73×
PatriotismCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Korean barbecue have in United States?

Korean barbecue has an estimated audience of 1,705,307 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Korean barbecue fans?

59.8% of Korean barbecue fans are female, 40.2% are male, with an average age of 32.9 years.

03

Which brands do Korean barbecue fans like most?

Korean barbecue fans show strongest brand affinity for Kitchen Design (16.91×), Food (2.25×), and Wife (5.36×) over the country average.

04

Where do Korean barbecue fans live in United States?

Korean barbecue fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Korean barbecue fans also like?

Beyond Korean barbecue itself, the audience over-indexes on Food (2.25×), Wife (5.36×), Food and drink (2.1×), and Korean fried chicken (29.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Korean barbecue audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Korean barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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