Korean barbecue Audience in United States

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Korean barbecue has an estimated audience of 1,705,307 people in United States. 59.8% are female, 40.2% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Kitchen Design, Food, Wife, Food and drink, Korean fried chicken.

The average Korean barbecue fan in United States is 32.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kitchen Design, Food, Wife, with strongest over-indexing on Kitchen Design (16.91× the country average). Demographically, the Korean barbecue audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Korean barbecue fans

Demographic split for Korean barbecue audience in United States
MetricValue
Female59.8%
Male40.2%
Average age32.9
Estimated audience size1,705,307

Audience persona

The typical Korean barbecue fan in United States is more female, around 32.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Kitchen Design.

Top regions in United States

Top regions ranked by reach for Korean barbecue in United States
RegionReachAffinity
California393,2232.1×
Texas196,6391.34×
Florida121,1301.05×
New York120,1991.26×
Georgia77,4651.47×
Virginia76,2781.84×
Illinois66,5031.17×
Washington65,6891.92×
Maryland51,4401.75×
North Carolina51,0801×
New Jersey50,2871.16×
Pennsylvania49,6230.86×
Massachusetts44,4101.32×
Arizona44,2761.27×
Michigan43,9080.98×
Ohio37,8060.72×
Nevada34,0952.07×
Colorado29,0991.08×
Oregon28,8921.48×
Tennessee25,0790.73×
Indiana24,8180.8×
Minnesota24,5371×
Wisconsin22,1440.86×
South Carolina20,9500.82×
Missouri20,3090.74×
Utah20,0941.32×
Connecticut19,3061.13×
Alabama18,7000.78×
Oklahoma14,7380.78×
Louisiana14,6930.67×
Hawaii13,7921.88×
Kentucky13,5670.63×
Washington, District of Columbia12,4532.43×
Arkansas9,4190.67×
Iowa9,1040.65×
Kansas8,1400.61×
Rhode Island7,3961.36×
Mississippi7,1660.51×
Idaho6,1320.72×
New Mexico6,0080.7×
New Hampshire4,7250.7×
Nebraska4,2860.5×
Delaware4,0430.86×
West Virginia2,9580.37×
Alaska2,4100.66×
Maine2,4000.39×
Vermont1,7010.57×
Montana1,6800.36×
North Dakota1,3120.37×
South Dakota1,1920.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Korean barbecue audience
BrandAffinityCategory
Kitchen Design16.91×Home & Garden
Food2.25×Food & Beverages
Wife5.36×Kids & Family
Food and drink2.1×Food & Beverages
Korean fried chicken29.46×Food & Beverages
Beverages2.48×Food & Beverages
Kimchi24.88×Food & Beverages
Restaurants2.34×Food & Beverages
Cuisine2.57×Food & Beverages
Arts and music1.95×Arts & Culture
Popular music2.88×Music & Radio
Music1.87×Business & Career
Movies1.92×Movies & TV
Sports1.84×Sports
Reading1.88×Literature
Entertainment1.91×Movies & TV
Healthy food5.49×Health
Carpet cleaning6.46×Home & Garden
Energy2.49×Home & Garden
spicy food6.43×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Korean barbecue audience
TraitClusterScore
Urban LifestyleOPEN1.68
TravellingTHRILL1.56
Price SensitivityPREMIUM1.52
Luxury OrientationPREMIUM1.52
Early Adopter MentalityPOWER1.5
IndulgenceJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for Korean barbecue
CountryShare
Japan23.0%
United States15.9%
Philippines8.3%

See Korean barbecue audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Korean barbecue have in United States?

Korean barbecue has an estimated audience of 1,705,307 people in United States, concentrated in California and Texas.

What is the gender split and age of Korean barbecue fans?

59.8% of Korean barbecue fans are female, 40.2% are male, with an average age of 32.9 years.

Which brands do Korean barbecue fans like most?

Korean barbecue fans show strongest brand affinity for Kitchen Design (16.91×), Food (2.25×), and Wife (5.36×) over the country average.

Where do Korean barbecue fans live in United States?

Korean barbecue fans in United States are most concentrated in California (reach 393,223), Texas (reach 196,639), and Florida (reach 121,130). These three regions account for the largest share of the active audience.

What other brands do Korean barbecue fans also like?

Beyond Korean barbecue itself, the audience over-indexes on Food (2.25×), Wife (5.36×), Food and drink (2.1×), and Korean fried chicken (29.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Korean barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.