Rascasse Audience Intelligence

spicy food Audience in United States

A data profile of the people who buy, follow and care about spicy food in United States — modelled from more than twelve digital signal sources. spicy food has an estimated audience of 10,467,511 people in United States.

#13among Cuisine in United States#2203among Topic in United States#267in Food & Beverages

The average spicy food fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the spicy food profile in United States.

Audience size
10.5M
in United States
Gender
59.0%♀
41.0% male
Age
37.6
average years
Country rank
#3420
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of spicy food fans

59.0% are female, 41.0% are male, average age 37.6.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for spicy food audience in United States
MetricValue
Female59.0%
Male41.0%
Average age37.6
Estimated audience size10,467,511
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the spicy food audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

22.9%

of the worldwide spicy food audience comes from United States.

Worldwide audience distribution share by country for spicy food
CountryShare
United States22.9%
India11.4%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the spicy food audience in United States is strongest.

Fig. 05

Top regions by affinity

spicy food fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~70K1.45×
02Texas~1M1.30×
03California~1.5M1.21×
04Utah~100K1.17×
05Washington~200K1.15×
06Nevada~100K1.13×
07Virginia~300K1.12×
08Illinois~400K1.11×
09Kansas~90K1.11×
10Louisiana~100K1.10×
11New York~600K1.09×
12Arkansas~90K1.08×
13North Carolina~300K1.07×
14Nebraska~60K1.07×
15Arizona~200K1.06×
16Missouri~200K1.05×
17Kentucky~100K1.05×
18Indiana~200K1.04×
19Minnesota~200K1.04×
20Georgia~300K1.03×
21Oklahoma~100K1.03×
22New Jersey~300K1.02×
23Ohio~300K1.01×
24North Dakota~20K1.00×
25Massachusetts~200K0.99×
26South Carolina~200K0.99×
27Mississippi~90K0.99×
28New Mexico~50K0.99×
29Michigan~300K0.98×
30Maryland~200K0.98×
31Alaska~20K0.98×
32Pennsylvania~300K0.97×
33Colorado~200K0.96×
34Wisconsin~200K0.96×
35Iowa~80K0.96×
36Alabama~100K0.95×
37Oregon~100K0.95×
38Idaho~50K0.94×
39South Dakota~20K0.94×
40Vermont~20K0.94×
41Tennessee~200K0.93×
42Connecticut~100K0.93×
43Delaware~30K0.93×
44West Virginia~40K0.92×
45Maine~30K0.92×
46Washington, District of Columbia~30K0.92×
47New Hampshire~40K0.90×
48Rhode Island~30K0.90×
49Montana~30K0.89×
50Florida~600K0.82×
Fig. 06

Affinity by region

Affinity by region — spicy food, United States
0.82×1.00×1.45×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for spicy food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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