spicy food Audience in United States
spicy food has an estimated audience of 10,467,511 people in United States. 59.0% are female, 41.0% are male, average age 37.6. Top regions: California, Texas, New York.
The average spicy food fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of spicy food fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 37.6 |
| Estimated audience size | 10,467,511 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,567,526 | 1.36× |
| Texas | 1,140,051 | 1.27× |
| New York | 696,130 | 1.19× |
| Florida | 658,066 | 0.93× |
| Illinois | 373,457 | 1.07× |
| Georgia | 336,349 | 1.04× |
| Pennsylvania | 324,737 | 0.92× |
| North Carolina | 316,910 | 1.01× |
| Ohio | 309,379 | 0.96× |
| Virginia | 307,888 | 1.21× |
| New Jersey | 279,953 | 1.05× |
| Michigan | 272,116 | 0.99× |
| Washington | 254,587 | 1.21× |
| Arizona | 244,168 | 1.14× |
| Maryland | 216,574 | 1.2× |
| Tennessee | 210,212 | 1.0× |
| Indiana | 200,238 | 1.05× |
| Massachusetts | 196,443 | 0.95× |
| Missouri | 184,378 | 1.09× |
| Colorado | 168,295 | 1.02× |
| Minnesota | 167,028 | 1.11× |
| Wisconsin | 149,366 | 0.95× |
| Louisiana | 137,270 | 1.02× |
| Kentucky | 133,751 | 1.02× |
| Oklahoma | 132,950 | 1.14× |
| Alabama | 132,843 | 0.91× |
| South Carolina | 131,507 | 0.84× |
| Oregon | 126,386 | 1.05× |
| Nevada | 113,646 | 1.12× |
| Utah | 107,117 | 1.14× |
| Kansas | 96,461 | 1.17× |
| Arkansas | 90,631 | 1.05× |
| Connecticut | 90,465 | 0.86× |
| Mississippi | 80,254 | 0.93× |
| Iowa | 76,805 | 0.89× |
| Hawaii | 66,865 | 1.49× |
| New Mexico | 55,430 | 1.06× |
| Nebraska | 53,909 | 1.03× |
| Idaho | 53,404 | 1.02× |
| West Virginia | 43,233 | 0.89× |
| Washington, District of Columbia | 31,485 | 1.0× |
| New Hampshire | 30,996 | 0.75× |
| Rhode Island | 28,143 | 0.84× |
| Alaska | 25,774 | 1.15× |
| North Dakota | 22,062 | 1.03× |
| Montana | 21,002 | 0.72× |
| Delaware | 20,802 | 0.72× |
| Maine | 20,537 | 0.55× |
| South Dakota | 19,766 | 0.82× |
| Wyoming | 9,083 | 0.59× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 11.4% |
| United Kingdom | 6.5% |
See spicy food audiences in other countries
More Cuisine audiences in United States
- Italian cuisine (41,718,747)
- Mexican cuisine (35,749,378)
- Cuisine of the United States (21,141,599)
- Vegetarian cuisine (20,968,856)
- Chinese cuisine (19,328,542)
How to read this data
Audience size is the estimated number of people in United States who actively search for spicy food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.