spicy food Audience in Germany
spicy food has an estimated audience of 1,442,641 people in Germany. 67.3% are female, 32.7% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ghost Hunters International, Hot Chip Challenge, Tombstone (pizza), Louisiana Hot Sauce, Tabasco.
The average spicy food fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ghost Hunters International, Hot Chip Challenge, Tombstone (pizza), with strongest over-indexing on Ghost Hunters International (323.5× the country average). Demographically, the spicy food audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of spicy food fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 38.1 |
| Estimated audience size | 1,442,641 |
Audience persona
The typical spicy food fan in Germany is more female, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Ghost Hunters International.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 235,311 | 0.75× |
| Bayern | 202,762 | 0.87× |
| Baden-Württemberg | 158,113 | 0.8× |
| Hessen | 139,815 | 1.27× |
| Berlin | 98,702 | 1.53× |
| Niedersachsen | 80,465 | 0.57× |
| Rheinland-Pfalz | 58,546 | 0.81× |
| Schleswig-Holstein | 51,282 | 0.99× |
| Sachsen | 48,628 | 0.69× |
| Hamburg | 33,746 | 1.04× |
| Thüringen | 30,073 | 0.82× |
| Sachsen-Anhalt | 29,207 | 0.78× |
| Brandenburg | 27,070 | 0.6× |
| Saarland | 26,752 | 1.51× |
| Mecklenburg-Vorpommern | 25,687 | 0.93× |
| Bremen | 25,059 | 2.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ghost Hunters International | 323.5× | Movies & TV |
| Hot Chip Challenge | 143.75× | Internet & Social Media |
| Tombstone (pizza) | 48.92× | Food & Beverages |
| Louisiana Hot Sauce | 204.28× | Food & Beverages |
| Tabasco | 57.42× | Food & Beverages |
| Indian fast food | 48.63× | Food & Beverages |
| Bread crumbs | 31.3× | Food & Beverages |
| Whistler Blackcomb | 90.41× | Travel & Leisure |
| R.S.C. Anderlecht | 39.01× | Sports |
| stay at home mom | 13.32× | Kids & Family |
| Pietro Lombardi | 10.09× | Movies & TV |
| Saravanaa Bhavan | 17.2× | Food & Beverages |
| Sauce | 8.96× | Food & Beverages |
| Zumba Dance | 12.04× | Sports |
| Revelstoke Mountain Resort | 121.5× | Travel & Leisure |
| Chelsea Flower Show | 23.84× | Home & Garden |
| Macaroni salad | 127.02× | Food & Beverages |
| Dernières Nouvelles d'Alsace | 7.74× | News |
| Pest (organism) | 19.41× | Pets & Animals |
| The Pacific | 12.11× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.46 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Convenience Orientation | PREMIUM | 1.42 |
| Sports Activity | POWER | 1.4 |
| DIY Mentality | THRILL | 1.3 |
| Creativity | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 11.4% |
| United Kingdom | 6.5% |
See spicy food audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does spicy food have in Germany?
spicy food has an estimated audience of 1,442,641 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of spicy food fans?
67.3% of spicy food fans are female, 32.7% are male, with an average age of 38.1 years.
Which brands do spicy food fans like most?
spicy food fans show strongest brand affinity for Ghost Hunters International (323.5×), Hot Chip Challenge (143.75×), and Tombstone (pizza) (48.92×) over the country average.
Where do spicy food fans live in Germany?
spicy food fans in Germany are most concentrated in Nordrhein-Westfalen (reach 235,311), Bayern (reach 202,762), and Baden-Württemberg (reach 158,113). These three regions account for the largest share of the active audience.
What other brands do spicy food fans also like?
Beyond spicy food itself, the audience over-indexes on Hot Chip Challenge (143.75×), Tombstone (pizza) (48.92×), Louisiana Hot Sauce (204.28×), and Tabasco (57.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for spicy food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.