Pest (organism) Audience in Germany
Pest (organism) has an estimated audience of 353,215 people in Germany. 39.3% are female, 60.7% are male, average age 42.9. Top regions: Baden-Württemberg, Thüringen, Sachsen. Top brand affinities: Icon (magazine), Home construction, Progressive rock, Ensiferum, Mechanic.
The average Pest (organism) fan in Germany is 42.9 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Thüringen, Sachsen. Top brand affinities include Icon (magazine), Home construction, Progressive rock, with strongest over-indexing on Icon (magazine) (12.69× the country average). Demographically, the Pest (organism) audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Pest (organism) fans
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 42.9 |
| Estimated audience size | 353,215 |
Audience persona
The typical Pest (organism) fan in Germany is more male, around 42.9 years old, with strong Travelling tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 84,456 | 1.75× |
| Thüringen | 49,337 | 5.48× |
| Sachsen | 39,889 | 2.3× |
| Nordrhein-Westfalen | 39,740 | 0.51× |
| Hessen | 31,483 | 1.17× |
| Berlin | 28,104 | 1.78× |
| Mecklenburg-Vorpommern | None× | |
| Hamburg | None× | |
| Bayern | None× | |
| Schleswig-Holstein | None× | |
| Brandenburg | None× | |
| Niedersachsen | None× | |
| Rheinland-Pfalz | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 12.69× | Arts & Culture |
| Home construction | 1.51× | Home & Garden |
| Progressive rock | 1.85× | Music & Radio |
| Ensiferum | 15.17× | Music & Radio |
| Mechanic | 2.01× | Cars & Mobility |
| Commercial mortgage | 1.89× | Business & Career |
| Urban Outfitters | 1.51× | Shopping |
| Natural rubber | 1.92× | Cars & Mobility |
| Prozis | 3.52× | Shopping |
| Stucco | 1.95× | Home & Garden |
| Fandango (1985 film) | 7.27× | Movies & TV |
| Graham Greene (actor) | 2.56× | |
| Efficiency | 6.04× | Business & Career |
| Geothermal heating | 2.87× | Home & Garden |
| Leverage (TV series) | 3.38× | Movies & TV |
| Kodi (software) | 1.6× | Technology & Electronics |
| Home Delivery | 1.51× | Food & Beverages |
| Building insulation | 2.21× | Home & Garden |
| Caprivi Strip | 4.81× | |
| Buddy – The Buddy Holly Story | 2.22× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.75 |
| Urban Lifestyle | OPEN | 1.43 |
| Patriotism | CONSERVATISM | 1.35 |
| Sustainability | BALANCE | 1.31 |
| Extroversion | THRILL | 1.28 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.7% |
| United Kingdom | 4.5% |
| France | 4.4% |
See Pest (organism) audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pest (organism) have in Germany?
Pest (organism) has an estimated audience of 353,215 people in Germany, concentrated in Baden-Württemberg and Thüringen.
What is the gender split and age of Pest (organism) fans?
39.3% of Pest (organism) fans are female, 60.7% are male, with an average age of 42.9 years.
Which brands do Pest (organism) fans like most?
Pest (organism) fans show strongest brand affinity for Icon (magazine) (12.69×), Home construction (1.51×), and Progressive rock (1.85×) over the country average.
Where do Pest (organism) fans live in Germany?
Pest (organism) fans in Germany are most concentrated in Baden-Württemberg (reach 84,456), Thüringen (reach 49,337), and Sachsen (reach 39,889). These three regions account for the largest share of the active audience.
What other brands do Pest (organism) fans also like?
Beyond Pest (organism) itself, the audience over-indexes on Home construction (1.51×), Progressive rock (1.85×), Ensiferum (15.17×), and Mechanic (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pest (organism). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.