Rascasse Audience Intelligence

Pest (organism) Audience in Germany

A data profile of the people who buy, follow and care about Pest (organism) in Germany — modelled from more than twelve digital signal sources. Pest (organism) has an estimated audience of 353,215 people in Germany.

#5660among Topic in Germany#254in Pets & Animals

The average Pest (organism) fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen.

Top brand affinities include Mosquito, Fertilizer, Cockroach, with strongest over-indexing on Mosquito (51.41× the country average).

Demographically, the Pest (organism) audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Pest (organism) fan in Germany is more male, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Mosquito.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pest (organism) profile in Germany.

Audience size
353K
in Germany
Gender
39.3%♀
60.7% male
Age
42.9
average years
Country rank
#15415
Topic in Germany
Fig. 01

Search interest · 12-month trend

-67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pest (organism) fans

39.3% are female, 60.7% are male, average age 42.9.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Pest (organism) audience in Germany
MetricValue
Female39.3%
Male60.7%
Average age42.9
Estimated audience size353,215
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Pest (organism) audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Pest (organism) audience comes from Germany.

Worldwide audience distribution share by country for Pest (organism)
CountryShare
United States34.7%
United Kingdom4.5%
France4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pest (organism) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pest (organism) fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~9K1.05×
02Baden-Württemberg~50K1.01×
03Sachsen~20K1.01×
04Berlin~20K1.01×
05Nordrhein-Westfalen~80K1.00×
06Hessen~30K1.00×
07Brandenburg0.00×
08Rheinland-Pfalz0.00×
09Schleswig-Holstein0.00×
10Niedersachsen0.00×
11Hamburg0.00×
12Bayern0.00×
13Mecklenburg-Vorpommern0.00×
Fig. 06

Affinity by region

Affinity by region — Pest (organism), Germany
1.00×1.00×1.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pest (organism) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pest (organism) audience
#·InterestCategoryAffinity×
01Bed bugHome & Garden72.49×
02CockroachPets & Animals70.29×
03MosquitoPets & Animals51.41×
04FertilizerHome & Garden22.15×
05spicy foodFood & Beverages19.41×
06Farming SimulatorGames13.04×
07CadillacCars & Mobility8.63×
08Toyota CorollaCars & Mobility7.28×
09Toyota Land CruiserCars & Mobility6.91×
10ImmoScout24Home & Garden6.46×
11ForestryHome & Garden6.27×
12Stanley CupSports6.15×
13HVACHome & Garden3.31×
14Political scienceBusiness & Career3.26×
15Employment agencyBusiness & Career3.16×
16Ornamental plantHome & Garden3.09×
17Solar powerHome & Garden2.64×
18RyanairTravel & Leisure2.15×
19HornbachShopping1.77×
20PoliticsPolitics & Society1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pest (organism) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pest (organism) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.60×
Risk AppetiteTHRILL1.60×
PatriotismCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pest (organism) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Price SensitivityPREMIUM0.70×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pest (organism) have in Germany?

Pest (organism) has an estimated audience of 353,215 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Pest (organism) fans?

39.3% of Pest (organism) fans are female, 60.7% are male, with an average age of 42.9 years.

03

Which brands do Pest (organism) fans like most?

Pest (organism) fans show strongest brand affinity for Mosquito (51.41×), Fertilizer (22.15×), and Cockroach (70.29×) over the country average.

04

Where do Pest (organism) fans live in Germany?

Pest (organism) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Baden-Württemberg (reach ~50K), and Hessen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pest (organism) fans also like?

Beyond Pest (organism) itself, the audience over-indexes on Fertilizer (22.15×), Cockroach (70.29×), ImmoScout24 (6.46×), and spicy food (19.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Pest (organism) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pest (organism). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →