Pest (organism) Audience in United States
Pest (organism) has an estimated audience of 7,429,046 people in United States. 47.4% are female, 52.6% are male, average age 47.2. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, AccuWeather.
Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (14.33× the country average). Demographically, the Pest (organism) audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Category: Pets & Animals · Type: Topic
Demographics of Pest (organism) fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 47.2 |
| Estimated audience size | 7,429,046 |
Audience persona
The typical Pest (organism) fan in United States is balanced, around 47.2 years old, with strong Family Orientation tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 14.33× | Business & Career |
| Google Maps | 12.11× | Internet & Social Media |
| Indeed.com | 10.97× | Business & Career |
| CarGurus | 15.37× | Cars & Mobility |
| AccuWeather | 13.27× | Home & Garden |
| Autism Awareness | 19.03× | Health |
| Circle K | 13.42× | Shopping |
| Diabetes mellitus awareness | 12.48× | Health |
| Google News | 10.16× | News |
| Bruce Willis | 12.19× | Movies & TV |
| DeviantArt | 11.77× | Internet & Social Media |
| Twin Peaks | 13.88× | Movies & TV |
| Gazebo | 33.33× | Home & Garden |
| Enterprise Rent-A-Car | 9.67× | Cars & Mobility |
| Aaron Rodgers | 9.82× | Sports |
| Khan Academy | 12.58× | Business & Career |
| Diane Keaton | 9.24× | Movies & TV |
| Billy Bob Thornton | 12.7× | Movies & TV |
| Beetlejuice | 7.03× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.63 |
| Price Sensitivity | PREMIUM | 1.46 |
| Need for Security | CONSERVATISM | 1.4 |
| Spirituality | BALANCE | 1.25 |
| Community Orientation | OPEN | 1.21 |
| Career Orientation | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.7% |
| United Kingdom | 4.5% |
| France | 4.4% |
See Pest (organism) audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pest (organism). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.