Pest (organism) Audience in United States
Pest (organism) has an estimated audience of 7,429,046 people in United States. 47.4% are female, 52.6% are male, average age 47.2. Top brand affinities: Keen (shoe company), Governor of Michigan, Hibachi, Grinch, Goop.
Top brand affinities include Keen (shoe company), Governor of Michigan, Hibachi, with strongest over-indexing on Keen (shoe company) (13.34× the country average). Demographically, the Pest (organism) audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Category: Pets & Animals · Type: Topic
Demographics of Pest (organism) fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 47.2 |
| Estimated audience size | 7,429,046 |
Audience persona
The typical Pest (organism) fan in United States is balanced, around 47.2 years old, with strong Family Orientation tendencies and a notable affinity for Keen (shoe company).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keen (shoe company) | 13.34× | Fashion & Accessoires |
| Governor of Michigan | 14.05× | Politics & Society |
| Hibachi | 13.78× | Food & Beverages |
| Grinch | 6.88× | Movies & TV |
| Goop | 8.83× | Internet & Social Media |
| Vocal harmony | 6.86× | Music & Radio |
| Wok | 9.79× | Food & Beverages |
| Google Home | 8.4× | Technology & Electronics |
| El Paso County, Colorado | 16.65× | Travel & Leisure |
| Cherish (group) | 13.47× | Music & Radio |
| headspace | 10.53× | Health |
| Grace Slick | 9.71× | Music & Radio |
| Fairy godmother | 8.25× | Literature |
| Hipster | 10.13× | Politics & Society |
| TV Fanatic | 10.52× | Movies & TV |
| No Escape (1994 film) | 9.25× | Movies & TV |
| Historic site | 3.44× | Arts & Culture |
| Nebraska Cornhuskers football | 2.88× | Sports |
| Ira Glass | 13.16× | Music & Radio |
| Jesse Plemons | 2.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.63 |
| Price Sensitivity | PREMIUM | 1.46 |
| Need for Security | CONSERVATISM | 1.4 |
| Spirituality | BALANCE | 1.25 |
| Community Orientation | OPEN | 1.21 |
| Career Orientation | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.7% |
| United Kingdom | 4.5% |
| France | 4.4% |
See Pest (organism) audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pest (organism). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.