A data profile of the people who buy, follow and care about Mosquito in United States — modelled from more than twelve digital signal sources. Mosquito has an estimated audience of 7,796,944 people in United States.
The average Mosquito fan in United States is 47.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Fly, Science News, Tick, with strongest over-indexing on Fly (19.89× the country average).
Demographically, the Mosquito audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mosquito fan in United States is balanced, around 47.7 years old, with strong DIY Mentality tendencies and a notable affinity for Fly.
The key figures that characterise the Mosquito profile in United States.
54.4% are female, 45.6% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 47.7 |
| Estimated audience size | 7,796,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Mosquito audience comes from United States.
| Country | Share |
|---|---|
| United States | 25.1% |
| Taiwan | 5.5% |
| Thailand | 5.4% |
Where the Mosquito audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~100K | 1.29× | |
| 02 | Alaska | ~20K | 1.27× | |
| 03 | California | ~1M | 1.23× | |
| 04 | Louisiana | ~100K | 1.20× | |
| 05 | South Dakota | ~20K | 1.20× | |
| 06 | New Mexico | ~50K | 1.16× | |
| 07 | Texas | ~800K | 1.13× | |
| 08 | Arizona | ~200K | 1.12× | |
| 09 | Arkansas | ~70K | 1.11× | |
| 10 | Kentucky | ~100K | 1.10× | |
| 11 | Oklahoma | ~100K | 1.10× | |
| 12 | Georgia | ~300K | 1.09× | |
| 13 | Mississippi | ~70K | 1.09× | |
| 14 | Minnesota | ~100K | 1.08× | |
| 15 | Alabama | ~100K | 1.08× | |
| 16 | North Carolina | ~200K | 1.06× | |
| 17 | Wisconsin | ~100K | 1.06× | |
| 18 | Kansas | ~70K | 1.06× | |
| 19 | Hawaii | ~40K | 1.06× | |
| 20 | Missouri | ~100K | 1.05× | |
| 21 | South Carolina | ~100K | 1.04× | |
| 22 | Nebraska | ~40K | 1.04× | |
| 23 | Indiana | ~100K | 1.03× | |
| 24 | Illinois | ~300K | 1.02× | |
| 25 | Tennessee | ~200K | 1.02× | |
| 26 | Michigan | ~200K | 1.00× | |
| 27 | North Dakota | ~20K | 1.00× | |
| 28 | Florida | ~500K | 0.99× | |
| 29 | Maryland | ~100K | 0.98× | |
| 30 | Utah | ~70K | 0.98× | |
| 31 | Iowa | ~60K | 0.98× | |
| 32 | Ohio | ~200K | 0.96× | |
| 33 | Virginia | ~200K | 0.96× | |
| 34 | Delaware | ~20K | 0.95× | |
| 35 | Pennsylvania | ~200K | 0.94× | |
| 36 | New Jersey | ~200K | 0.92× | |
| 37 | Massachusetts | ~100K | 0.92× | |
| 38 | Maine | ~30K | 0.92× | |
| 39 | Idaho | ~40K | 0.91× | |
| 40 | Washington | ~100K | 0.90× | |
| 41 | Oregon | ~80K | 0.90× | |
| 42 | Rhode Island | ~20K | 0.90× | |
| 43 | Montana | ~20K | 0.89× | |
| 44 | New York | ~400K | 0.88× | |
| 45 | Vermont | ~10K | 0.87× | |
| 46 | Connecticut | ~60K | 0.83× | |
| 47 | West Virginia | ~30K | 0.83× | |
| 48 | New Hampshire | ~30K | 0.82× | |
| 49 | Washington, District of Columbia | ~20K | 0.80× | |
| 50 | Colorado | ~90K | 0.71× |
The strongest cross-interests of the Mosquito audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Inspector Gadget | Movies & TV | 24.78× | ||
| 02 | Science News | Business & Career | 20.33× | ||
| 03 | Fly | Travel & Leisure | 19.89× | ||
| 04 | Termite | Home & Garden | 17.28× | ||
| 05 | Mosquito net | Health | 16.46× | ||
| 06 | Cockroach | Pets & Animals | 16.32× | ||
| 07 | Insect repellent | Health | 13.99× | ||
| 08 | Bed bug | Home & Garden | 13.98× | ||
| 09 | Rat | Pets & Animals | 13.13× | ||
| 10 | Tick | Health | 12.64× | ||
| 11 | Rodent | Pets & Animals | 11.05× | ||
| 12 | Herbicide | Home & Garden | 9.73× | ||
| 13 | Mouse | Pets & Animals | 9.03× | ||
| 14 | Flea | Pets & Animals | 8.93× | ||
| 15 | Pest (organism) | Pets & Animals | 8.87× | ||
| 16 | Insecticide | Home & Garden | 8.68× | ||
| 17 | Ant | Pets & Animals | 8.31× | ||
| 18 | Pesticide | Home & Garden | 6.46× | ||
| 19 | Insect | Pets & Animals | 5.09× | ||
| 20 | Plant | Home & Garden | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.55× | |
| Community Orientation | OPEN | 1.47× | |
| Convenience Orientation | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.07× | |
| Urban Lifestyle | OPEN | 1.09× | |
| Extroversion | THRILL | 1.11× |
Mosquito has an estimated audience of 7,796,944 people in United States, concentrated in California and Texas.
54.4% of Mosquito fans are female, 45.6% are male, with an average age of 47.7 years.
Mosquito fans show strongest brand affinity for Fly (19.89×), Science News (20.33×), and Tick (12.64×) over the country average.
Mosquito fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mosquito itself, the audience over-indexes on Science News (20.33×), Tick (12.64×), Insect (5.09×), and Insect repellent (13.99×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mosquito. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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