Mosquito Audience in United States

Mosquito logo

Mosquito has an estimated audience of 7,796,944 people in United States. 54.4% are female, 45.6% are male, average age 47.7. Top regions: California, Texas, Florida. Top brand affinities: Fly, Science News, Tick, Insect, Insect repellent.

The average Mosquito fan in United States is 47.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fly, Science News, Tick, with strongest over-indexing on Fly (19.89× the country average). Demographically, the Mosquito audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Mosquito fans

Demographic split for Mosquito audience in United States
MetricValue
Female54.4%
Male45.6%
Average age47.7
Estimated audience size7,796,944

Audience persona

The typical Mosquito fan in United States is balanced, around 47.7 years old, with strong Quality Awareness tendencies and a notable affinity for Fly.

Top regions in United States

Top regions ranked by reach for Mosquito in United States
RegionReachAffinity
California1,004,2621.17×
Texas788,6991.18×
Florida558,5751.06×
New York425,1170.98×
North Carolina273,5691.17×
Georgia269,5421.12×
Illinois268,2281.03×
Pennsylvania259,2460.99×
Ohio229,1680.95×
Michigan211,2581.04×
New Jersey201,6191.02×
Virginia186,5680.98×
Tennessee172,6821.1×
Massachusetts150,5640.98×
Arizona146,3610.92×
Indiana143,5091.01×
Washington142,5770.91×
Maryland137,5761.03×
Minnesota133,6451.2×
South Carolina132,1911.13×
Missouri131,3851.05×
Alabama121,5971.12×
Louisiana120,7991.2×
Wisconsin120,5041.03×
Kentucky99,1641.01×
Oklahoma97,6331.13×
Nevada92,7891.23×
Colorado91,0880.74×
Oregon81,8800.92×
Mississippi70,8891.1×
Arkansas70,3631.1×
Connecticut69,7210.89×
Utah65,4460.94×
Iowa64,5331×
Kansas63,7931.04×
New Mexico44,6711.14×
Nebraska37,3120.95×
Idaho33,8820.87×
Hawaii29,0900.87×
West Virginia28,1290.77×
Maine24,7580.89×
New Hampshire24,3430.79×
Rhode Island23,1680.93×
South Dakota22,9681.27×
Delaware19,5130.91×
Washington, District of Columbia19,3680.83×
Alaska18,6781.12×
Montana15,5130.72×
North Dakota13,1040.82×
Vermont12,5700.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mosquito audience
BrandAffinityCategory
Fly19.89×Travel & Leisure
Science News20.33×Business & Career
Tick12.64×Health
Insect5.09×Pets & Animals
Insect repellent13.99×Health
Pest (organism)8.87×Pets & Animals
Cockroach16.32×Pets & Animals
Mouse9.03×Pets & Animals
Rat13.13×Pets & Animals
Rodent11.05×Pets & Animals
Inspector Gadget24.78×Movies & TV
Herbicide9.73×Home & Garden
Flea8.93×Pets & Animals
Insecticide8.68×Home & Garden
Ant8.31×Pets & Animals
Termite17.28×Home & Garden
Pesticide6.46×Home & Garden
Bed bug13.98×Home & Garden
Mosquito net16.46×Health
Plant1.89×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mosquito audience
TraitClusterScore
Quality AwarenessPREMIUM1.3
DIY MentalityTHRILL1.24
Family OrientationCONSERVATISM1.24
Price SensitivityPREMIUM1.21
IndividualismJOY1.2
Need for SecurityCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Mosquito
CountryShare
United States25.1%
Taiwan5.5%
Thailand5.4%

See Mosquito audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Mosquito have in United States?

Mosquito has an estimated audience of 7,796,944 people in United States, concentrated in California and Texas.

What is the gender split and age of Mosquito fans?

54.4% of Mosquito fans are female, 45.6% are male, with an average age of 47.7 years.

Which brands do Mosquito fans like most?

Mosquito fans show strongest brand affinity for Fly (19.89×), Science News (20.33×), and Tick (12.64×) over the country average.

Where do Mosquito fans live in United States?

Mosquito fans in United States are most concentrated in California (reach 1,004,262), Texas (reach 788,699), and Florida (reach 558,575). These three regions account for the largest share of the active audience.

What other brands do Mosquito fans also like?

Beyond Mosquito itself, the audience over-indexes on Science News (20.33×), Tick (12.64×), Insect (5.09×), and Insect repellent (13.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mosquito. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.