Rascasse Audience Intelligence

Science News Audience in United States

A data profile of the people who buy, follow and care about Science News in United States — modelled from more than twelve digital signal sources. Science News has an estimated audience of 1,948,478 people in United States.

#449among Website / Newspaper / Magazine in United States#1092in Business & Career

The average Science News fan in United States is 46.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Mosquito, Google News, Dropbox (service), with strongest over-indexing on Mosquito (20.33× the country average).

Demographically, the Science News audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Science News fan in United States is balanced, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Mosquito.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Science News profile in United States.

Audience size
1.9M
in United States
Gender
50.5%♀
49.5% male
Age
46.5
average years
Country rank
#14536
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Science News

50.5% are female, 49.5% are male, average age 46.5.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Science News audience in United States
MetricValue
Female50.5%
Male49.5%
Average age46.5
Estimated audience size1,948,478
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Science News audience in United States
Age bracketShare%
16-197%
20-2913%
30-3917%
40-4921%
50+41%
Fig. 04

Worldwide distribution

44.4%

of the worldwide Science News audience comes from United States.

Worldwide audience distribution share by country for Science News
CountryShare
United States44.4%
United Kingdom8.0%
India6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Science News audience in United States is strongest.

Fig. 05

Top regions by affinity

Science News fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K1.79×
02Alaska~7K1.70×
03Vermont~5K1.53×
04Oregon~30K1.44×
05Maine~10K1.40×
06Washington~50K1.28×
07North Dakota~5K1.28×
08New Hampshire~10K1.23×
09Colorado~40K1.20×
10Idaho~10K1.20×
11Hawaii~10K1.19×
12New Mexico~10K1.14×
13Washington, District of Columbia~7K1.11×
14Minnesota~30K1.07×
15Arkansas~20K1.07×
16West Virginia~9K1.04×
17Virginia~50K1.03×
18Kansas~20K1.03×
19Massachusetts~40K1.00×
20Connecticut~20K1.00×
21Kentucky~20K0.99×
22Pennsylvania~60K0.98×
23Nebraska~10K0.98×
24Arizona~40K0.97×
25Rhode Island~6K0.96×
26Wisconsin~30K0.94×
27South Dakota~4K0.94×
28Maryland~30K0.93×
29Utah~20K0.93×
30Delaware~5K0.88×
31New Jersey~40K0.87×
32California~200K0.86×
33New York~90K0.86×
34Michigan~40K0.86×
35Missouri~30K0.86×
36Alabama~20K0.86×
37Iowa~10K0.82×
38Ohio~50K0.81×
39Nevada~20K0.81×
40Indiana~30K0.80×
41North Carolina~50K0.79×
42Florida~100K0.77×
43Tennessee~30K0.75×
44Louisiana~20K0.74×
45Oklahoma~20K0.72×
46South Carolina~20K0.69×
47Mississippi~10K0.69×
48Illinois~40K0.68×
49Georgia~40K0.67×
50Texas~100K0.59×
Fig. 06

Affinity by region

Affinity by region — Science News, United States
0.59×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Science News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Science News audience
#·InterestCategoryAffinity×
01LiveScienceBusiness & Career32.42×
02ElsevierLiterature30.24×
03MosquitoPets & Animals20.33×
04American Museum of Natural HistoryArts & Culture17.61×
05Dropbox (service)Technology & Electronics16.32×
06Felicity JonesMovies & TV16.32×
07Erin AndrewsSports15.15×
08Josh DuhamelFashion & Accessoires10.27×
09Google NewsNews9.33×
10Stephen HawkingBusiness & Career8.27×
11Elon MuskBusiness & Career5.95×
12Casino gamesGames5.34×
13Sustainable energyHome & Garden4.09×
14Renewable energyBusiness & Career3.74×
15Online newspaperNews3.36×
16FedExBusiness & Career3.12×
17Creative CommonsTechnology & Electronics3.02×
18Mortgage loansBusiness & Career2.25×
19PinterestInternet & Social Media1.80×
20NatureHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Science News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Science News audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.21×
IndividualismJOY2.02×
Family OrientationCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Science News audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
Luxury OrientationPREMIUM0.72×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Science News have in United States?

Science News has an estimated audience of 1,948,478 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Science News fans?

50.5% of Science News fans are female, 49.5% are male, with an average age of 46.5 years.

03

Which brands do Science News fans like most?

Science News fans show strongest brand affinity for Mosquito (20.33×), Google News (9.33×), and Dropbox (service) (16.32×) over the country average.

04

Where do Science News fans live in United States?

Science News fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Science News fans also like?

Beyond Science News itself, the audience over-indexes on Google News (9.33×), Dropbox (service) (16.32×), LiveScience (32.42×), and American Museum of Natural History (17.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Science News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Science News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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