Science News Audience in United States

Science News has an estimated audience of 1,962,689 people in United States. 50.5% are female, 49.5% are male, average age 46.5. Top regions: California, Florida, Texas. Top brand affinities: Mosquito, Dropbox (service), Google News, UpToDate, Josh Duhamel.

The average Science News fan in United States is 46.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Mosquito, Dropbox (service), Google News, with strongest over-indexing on Mosquito (16.23× the country average). Demographically, the Science News audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of Science News fans

Demographic split for Science News audience in United States
MetricValue
Female50.5%
Male49.5%
Average age46.5
Estimated audience size1,962,689

Audience persona

The typical Science News fan in United States is balanced, around 46.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mosquito.

Top regions in United States

Top regions ranked by reach for Science News in United States
RegionReachAffinity
California200,1860.93×
Florida117,5110.88×
Texas107,5590.64×
New York103,5420.94×
Pennsylvania63,2390.96×
Washington58,9281.5×
Virginia55,5641.16×
Ohio49,9580.83×
Illinois44,4860.68×
North Carolina44,1420.75×
Michigan42,9690.84×
Massachusetts42,8691.11×
Colorado42,5821.38×
New Jersey42,3130.85×
Arizona39,8891×
Georgia38,8080.64×
Oregon37,2621.66×
Maryland34,9841.04×
Tennessee32,3440.82×
Minnesota31,4981.12×
Indiana28,7350.8×
Missouri28,0030.89×
Wisconsin27,8340.94×
Alabama26,0290.95×
Kentucky21,4880.87×
Connecticut20,3211.03×
South Carolina20,0800.68×
Utah17,6941.01×
Louisiana17,6080.7×
Oklahoma16,3860.75×
Kansas16,1431.04×
Nevada14,4810.76×
Arkansas12,7340.79×
New Mexico11,9351.21×
Hawaii11,0571.31×
Iowa10,9230.68×
Idaho10,6401.08×
New Hampshire10,5841.37×
West Virginia10,0431.1×
Mississippi9,9960.62×
Maine9,6261.37×
Alaska8,0801.92×
Nebraska7,6950.78×
Montana7,4501.37×
Washington, District of Columbia7,1291.21×
Rhode Island5,8530.94×
North Dakota4,7841.19×
Vermont4,6911.36×
Delaware4,2430.78×
South Dakota3,2420.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Science News audience
BrandAffinityCategory
Mosquito16.23×Pets & Animals
Dropbox (service)15.27×Technology & Electronics
Google News7.77×News
UpToDate21.96×Health
Josh Duhamel17.81×Fashion & Accessoires
MSN4.73×News
Aaron Paul21.75×Movies & TV
PSV Eindhoven40.26×Sports
Casino games6.53×Games
Sophia Bush13.47×Movies & TV
Felicity Jones16.32×Movies & TV
Back to the Future9.47×Movies & TV
Rose McGowan14.57×Movies & TV
Elon Musk5.57×Business & Career
Staples (Canada)3.14×Business & Career
Seth Green11.6×Movies & TV
Ben Stiller7.94×Movies & TV
Mariska Hargitay7.07×Movies & TV
Alyssa Milano9.61×Movies & TV
Elsevier23.76×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Science News audience
TraitClusterScore
Early Adopter MentalityPOWER1.61
IndividualismJOY1.52
Need for SecurityCONSERVATISM1.5
PatriotismCONSERVATISM1.47
LGBTQ+ IdentityOPEN1.41
Family OrientationCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Science News
CountryShare
United States44.7%
United Kingdom8.0%
India6.3%

See Science News audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Science News have in United States?

Science News has an estimated audience of 1,962,689 people in United States, concentrated in California and Florida.

What is the gender split and age of Science News fans?

50.5% of Science News fans are female, 49.5% are male, with an average age of 46.5 years.

Which brands do Science News fans like most?

Science News fans show strongest brand affinity for Mosquito (16.23×), Dropbox (service) (15.27×), and Google News (7.77×) over the country average.

Where do Science News fans live in United States?

Science News fans in United States are most concentrated in California (reach 200,186), Florida (reach 117,511), and Texas (reach 107,559). These three regions account for the largest share of the active audience.

What other brands do Science News fans also like?

Beyond Science News itself, the audience over-indexes on Dropbox (service) (15.27×), Google News (7.77×), UpToDate (21.96×), and Josh Duhamel (17.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Science News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.